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The NEW New West:
Strategic Approach to
Community Building

            Lisa Spitale
Director of Development Services
    City of New Westminster
The NEW New West: Strategic
Approach to Community Building


  1.   Rationale for the City’s Strategic Approach
  2.   Civic Leadership in Economic Development
  3.   Our Tangible Results
  4.   Next Phase of Growth and Economic
       Development
A Small City and the Geographic Centre of Metro
Vancouver

Current City
Population:
65,975 (2011)

Land Area:
15 square kilometers
Investing in New
Westminster is about
joining a well
established, historic City,
steeped in tradition,
community spirit and a
small town charm.
We have lovely historic homes…
Character commercial streets …
Deep roots to the Fraser River
Home to some of British Columbia’s first
institutions …
And we are a high density, compact urban city …
The Mid – 1990’s

• 1996 – “the
  Honduran Drug
  Crisis”
• Brazen street level
  drug dealing took
  hold of the
  Downtown
Challenges in the Downtown

• New Westminster is at
  the cross roads of the
  region
• 20,000 vehicles travel
  through the Downtown
  each day, on Columbia
  Street
• People’s perception of
  New Westminster started
  to change due to
  challenges faced in the
  Downtown
City’s Strategic Approach

The drug problem gave the City and Police the impetus to get
creative.
City’s plan has been a three prong approach between,
enforcement, social planning and economic development:
• Hard position on criminal element, problematic housing,
  problematic businesses
• Compassionate position on the root causes of poverty
• Civic leadership on economic development
Policing

• Police conducted special
  undercover/drug operations
• Implemented bike and other
  special patrols
• Worked with SkyTrain Police
Liquor Licensing

• Downtown’s history as a port – high concentration of liquor
  seats
• Contributed to high police calls and unsavory image of the
  Downtown
Problematic Housing and Businesses

• Criminals were living in the
  problematic housing
• Police and staff developed new
  bylaws and streamlined
  enforcement processes to deal
  with drug houses, derelict
  buildings, unsafe buildings and
  properties generating nuisance
  activities
• Implemented Crime Free Multi Housing
  Program - first implemented in Canada by
  New Westminster
Homelessness

   • Between 2002 and 2008, the
     unsheltered homeless population
     increased over two times in New
     Westminster - 33 to 72
   • City and community created New
     Westminster Homelessness
     Coalition
   • The Homelessness Action Strategy
     contains 32 actions in support of
     the development of a continuum of
     housing, income and support
Our Approach Worked …
Crime Reduction
Crime in New West dropped nearly 60% since 1996
Problematic Housing and Businesses

• Dealt with more than 400 properties
• Eliminate conditions that negatively impacted various
  neighbourhoods
• Reduced calls for Police Service to problem properties
• Numerous derelict houses demolished
• Numerous unsafe houses repaired
• Management of many rental housing units improved
• 150 problematic rental units closed (includes grow ops)
  between 2000 and 2011
Liquor Licensing

• Changed zoning bylaw
  requiring a rezoning for
  expansions and new
  applications
• Closure of 3 nightclubs, 1
  strip club and 2 beer parlours
  between 1999 and 2008
• Reduction of 2800 liquor
  seats in the Downtown
  between 1999 and 2008
Addressing Homelessness

• City formed a strategic alliance with BC Housing and
  worked closely with them in the provision of emergency
  shelter beds, transitional housing and supportive housing
Addressing Homelessness

• For our size, New Westminster is considered one of the
  best resourced municipalities for dealing with
  homelessness in the Province
• Between 2008 and 2011, the unsheltered homeless
  population decreased by 46% in New Westminster
  (72 to 39)


   The City now has 50 extreme
   weather mats, 53 shelter beds and
   134 longer-term transitional and
   supported housing units.
Focus on Economic
   Development
Growth and Employment

Five key areas:
1. Downtown as a high
   density mixed use district
   with amenities along the
   Fraser River
2. Mixed use development
   around Skytrain Stations
3. Built out of master planned
   communities – Victoria Hill
   and Port Royal
Growth and Employment

Five key areas:
4. Maximize partnerships
   with key employers and
   institutions
5. Intensification of industrial
   land
Civic Leadership in Economic Development

Two key components:
1. Development and
   business friendly mandate
   at City Hall
2. Strategic City investments
   aimed at promoting
   economic development
Projected City Growth

The City’s population is projected to
increase by approximately 42%
between 2008 and 2031, with an
addition of 26,000 new residents.
                        New Westminster
    120,000

    100,000
                                                 98,000
     80,000                             88,000
                           76,000
     60,000
               61,800
     40,000

     20,000

         -
               2006         2021        2031     2041
Projected Employment Growth … 2041

•   Overall: ~47,500 jobs (16,000 new jobs, 33% growth)
•   Downtown SkyTrain Precincts – 80% to 160% growth
•   Sapperton Station Area – 40% growth
•   Braid Station Area – potential for 1000% growth
•   Industrial Areas – up to 180% more employment
Growth in the Downtown
Downtown Community Plan 2010
Why Did We Need a Plan?

• Downtown is the City’s premier growth concentration
  area – concern that amenities and services were lacking
• Misunderstanding about the ground rules - could you
  build in the Historic District?
• Tower heights were controversial –
  how high is too high?
• Severance issues between the
  Downtown and the Waterfront –
  what was the City’s vision for the
  waterfront?
Five Neighbourhood Precincts
Transit Oriented Development
City’s Transit Oriented Development Policy

Each TOD must:
• be within 200 meters of a SkyTrain Station and must have
  ease of access to a SkyTrain station for pedestrians
• provide a mix of land uses
• de-emphasize the use of the
  automobile (e.g. through traffic
  calming)
• be place oriented and pedestrian
  friendly
• be bicycle friendly
The City’s TOD Policy
• Increased mobility choices for the users of the
  development
• The development is making a contribution to the goal of
  achieving complete communities
• Improved access to community
  facilities
• Contributing to a diversity of
  housing types and / or affordable
  housing options in the area
• A well designed TOD should aim
  to reduce the necessary parking
  required by at least 20%
New Westminster Station
Plaza 88
Uses: 900 residential units
      180,000ft2 commercial
Features: 10 theatres, retail
         next to Skytrain
New Westminster Station
Projects in the Downtown
The InterUrban
Uses: Retail and 158
     residential units
Projects in the Downtown

Quantum
Uses: 90 residential units,
     retail & live/work
Projects in the Downtown

The Point
Uses: 90 residential
     units &
     commercial
Projects in the Downtown

Trapp + Holbrook
Uses: 180 residential units
     & 8,800 square feet of
     commercial
Sapperton Station
Sapperton Station and Brewery District
Strategic Civic Investments
Westminster Pier Park




                                                                                                                       McBride Boulevard
       Queens Avenue




                                       Royal Avenue                                         Royal Avenue
Tenth Street




                       Eighth Street




                                                                                                       Elliot Street
                                                             Sixth Street




                                                                            Fourth Street
                                        Columbia Street


                                              Front Street
Westminster Pier Park

• 2008 City purchased 9 acre parcel
• City awarded $16.6M Build Canada Fund infrastructure
  grant funding for the development of the park
• 1/3 cost sharing between Federal, Provincial and
  Municipal governments
Westminster Pier Park

• Waterfront development
  needed for economic
  development
• Help promote office
  development – office
  employees need lunch time
  amenities
• Park helping changing image
  and perception of the
  Downtown
• Helping to create a family
  friendly neighbourhood
1. Promote Employment by Creating a
              Waterfront Amenity
• Esplanade extension
• Recreational opportunities
  for employees
• Activities that are free
2. Promote a Family Oriented Downtown by
      Creating Intergenerational Places
• Children’s adventure playground
• Youth sports courts, beach volleyball
• Active lawn area
• Walkway/bikeway
• Strolling looping trail
• Picnic areas
3. Promote Tourism by Creating a Unique
                Experience
• Space for festivals
• Creating east-west connections
  with Fraser River Discover
  Centre and River Market
• Space planned for future
  restaurant
Sixth
Street




  Fourth
  Street
         Front Street
                        The Festival Lawn




 Elliot
 Street
Multi Use Civic Facility and Office
              Tower
Multi Use Civic Facility and Office Tower

                          • Site on Columbia
                            Street bounded by
                            Begbie and 8th
                            Streets
                          • Site size: 35,000 ft2
Multi Use Civic Facility and Office Tower
Multi Use Civic Facility and Office Tower

The MUCF will include the following:
   • Conference and Meeting Facilities with room for a 500-
     seat reception
   • City’s Museum, Archives and Gift Shop
   • Flexible 350-seat Non-Proscenium Theatre
   • Canadian Lacrosse Hall of Fame
   • Art Gallery
   • Multi-Purpose Meeting Rooms
   • Multi-Purpose Art Studios
   • Tourism New Westminster’s Visitor Information Centre
Office Tower

• City is building and then
  selling LEED Gold
  Class A office tower
  over the Civic Centre
• Projected approximately
  400 employees
• Office employment
  integral to meeting the
  City’s goals for
  economic development
  in the Downtown
Numbers Don’t Lie …

    Our Results
Population Growth

         • Between 2006 and 2011
           New Westminster
           population grow by 13% -
           one of the highest rates of
           growth in Metro Vancouver
Number of Building Permits are Up
• Since 2003, the number of building permits issued has
  risen steadily
• 581 permits were issued in 2011, a 97%   increase since
  1996
Building Permit Values Back on the Increase
Residential Growth

         • Vast majority of the City’s
           growth has been in the
           residential sector
         • Since 2002, the City has
           added 6.5 million square
           feet of residential
           development
         • In 2011, $125 million of
           residential development was
           added in the City
Commercial Growth

       • For first time in a decade, in
         2011,commercial development
         has started to keep pace with
         residential
       • Between 2010 and 2011, both
         commercial and residential
         development grew by 500,000
         square feet
       • In 2011, $116 million of
         commercial development was
         added in the City
Total Permit Value – Commercial vs. Residential
Mixed Use Growth Concentrated Along the
           SkyTrain Corridor
Mixed Use Growth Concentrated Along the
            SkyTrain Corridor
• Between 2006 – 2011, $320
  million of investment was
  built within 200 m of a
  SkyTrain Station

• Equates to 50% of commercial
  and multi-family investment
  during a six year period ($320
  million/$643 million)

• 2012 - $182 million of
  in-stream developments
Business License Growth




• Since 2004 business licenses have risen steadily
• 3,944 licenses were issued in 2011, a 220% increase since
  2004
The Next Phase of Growth
and Economic Development
New Official Community Plan
Braid Station Master Plan
22nd Street Station Master Plan
Queensborough
Queensborough
Intensification of Industrial Land
Downtown
Family Oriented Housing
Affordable Housing
Attracting the Creative Class
Partnerships with Our Major Institutions and
            Major Employers –
        Royal Columbian Hospital

• Trauma, heart and
  neurosciences centre for
  the Region and Province
• UBC teaching hospital
• Plans to expand
The Justice Institute of BC

• Canada’s leading post secondary
  institution for justice and public safety
• Police, fire, ambulance service training
Douglas College

• Approximately 9,000 students
  at three campuses
• Major institutional anchor in
  Downtown
Provincial Law Courts

• Core institution in City
  since 1859
• Provides anchor for
  professional offices in
  adjacent buildings

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The NEW New West: Strategic Approach to Community Building Lisa Spitale

  • 1. The NEW New West: Strategic Approach to Community Building Lisa Spitale Director of Development Services City of New Westminster
  • 2. The NEW New West: Strategic Approach to Community Building 1. Rationale for the City’s Strategic Approach 2. Civic Leadership in Economic Development 3. Our Tangible Results 4. Next Phase of Growth and Economic Development
  • 3. A Small City and the Geographic Centre of Metro Vancouver Current City Population: 65,975 (2011) Land Area: 15 square kilometers
  • 4. Investing in New Westminster is about joining a well established, historic City, steeped in tradition, community spirit and a small town charm.
  • 5. We have lovely historic homes…
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  • 9. Deep roots to the Fraser River
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  • 12. Home to some of British Columbia’s first institutions …
  • 13. And we are a high density, compact urban city …
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  • 16. The Mid – 1990’s • 1996 – “the Honduran Drug Crisis” • Brazen street level drug dealing took hold of the Downtown
  • 17. Challenges in the Downtown • New Westminster is at the cross roads of the region • 20,000 vehicles travel through the Downtown each day, on Columbia Street • People’s perception of New Westminster started to change due to challenges faced in the Downtown
  • 18. City’s Strategic Approach The drug problem gave the City and Police the impetus to get creative. City’s plan has been a three prong approach between, enforcement, social planning and economic development: • Hard position on criminal element, problematic housing, problematic businesses • Compassionate position on the root causes of poverty • Civic leadership on economic development
  • 19. Policing • Police conducted special undercover/drug operations • Implemented bike and other special patrols • Worked with SkyTrain Police
  • 20. Liquor Licensing • Downtown’s history as a port – high concentration of liquor seats • Contributed to high police calls and unsavory image of the Downtown
  • 21. Problematic Housing and Businesses • Criminals were living in the problematic housing • Police and staff developed new bylaws and streamlined enforcement processes to deal with drug houses, derelict buildings, unsafe buildings and properties generating nuisance activities • Implemented Crime Free Multi Housing Program - first implemented in Canada by New Westminster
  • 22. Homelessness • Between 2002 and 2008, the unsheltered homeless population increased over two times in New Westminster - 33 to 72 • City and community created New Westminster Homelessness Coalition • The Homelessness Action Strategy contains 32 actions in support of the development of a continuum of housing, income and support
  • 24. Crime Reduction Crime in New West dropped nearly 60% since 1996
  • 25. Problematic Housing and Businesses • Dealt with more than 400 properties • Eliminate conditions that negatively impacted various neighbourhoods • Reduced calls for Police Service to problem properties • Numerous derelict houses demolished • Numerous unsafe houses repaired • Management of many rental housing units improved • 150 problematic rental units closed (includes grow ops) between 2000 and 2011
  • 26. Liquor Licensing • Changed zoning bylaw requiring a rezoning for expansions and new applications • Closure of 3 nightclubs, 1 strip club and 2 beer parlours between 1999 and 2008 • Reduction of 2800 liquor seats in the Downtown between 1999 and 2008
  • 27. Addressing Homelessness • City formed a strategic alliance with BC Housing and worked closely with them in the provision of emergency shelter beds, transitional housing and supportive housing
  • 28. Addressing Homelessness • For our size, New Westminster is considered one of the best resourced municipalities for dealing with homelessness in the Province • Between 2008 and 2011, the unsheltered homeless population decreased by 46% in New Westminster (72 to 39) The City now has 50 extreme weather mats, 53 shelter beds and 134 longer-term transitional and supported housing units.
  • 29. Focus on Economic Development
  • 30. Growth and Employment Five key areas: 1. Downtown as a high density mixed use district with amenities along the Fraser River 2. Mixed use development around Skytrain Stations 3. Built out of master planned communities – Victoria Hill and Port Royal
  • 31. Growth and Employment Five key areas: 4. Maximize partnerships with key employers and institutions 5. Intensification of industrial land
  • 32. Civic Leadership in Economic Development Two key components: 1. Development and business friendly mandate at City Hall 2. Strategic City investments aimed at promoting economic development
  • 33. Projected City Growth The City’s population is projected to increase by approximately 42% between 2008 and 2031, with an addition of 26,000 new residents. New Westminster 120,000 100,000 98,000 80,000 88,000 76,000 60,000 61,800 40,000 20,000 - 2006 2021 2031 2041
  • 34. Projected Employment Growth … 2041 • Overall: ~47,500 jobs (16,000 new jobs, 33% growth) • Downtown SkyTrain Precincts – 80% to 160% growth • Sapperton Station Area – 40% growth • Braid Station Area – potential for 1000% growth • Industrial Areas – up to 180% more employment
  • 35. Growth in the Downtown
  • 37. Why Did We Need a Plan? • Downtown is the City’s premier growth concentration area – concern that amenities and services were lacking • Misunderstanding about the ground rules - could you build in the Historic District? • Tower heights were controversial – how high is too high? • Severance issues between the Downtown and the Waterfront – what was the City’s vision for the waterfront?
  • 40. City’s Transit Oriented Development Policy Each TOD must: • be within 200 meters of a SkyTrain Station and must have ease of access to a SkyTrain station for pedestrians • provide a mix of land uses • de-emphasize the use of the automobile (e.g. through traffic calming) • be place oriented and pedestrian friendly • be bicycle friendly
  • 41. The City’s TOD Policy • Increased mobility choices for the users of the development • The development is making a contribution to the goal of achieving complete communities • Improved access to community facilities • Contributing to a diversity of housing types and / or affordable housing options in the area • A well designed TOD should aim to reduce the necessary parking required by at least 20%
  • 42. New Westminster Station Plaza 88 Uses: 900 residential units 180,000ft2 commercial Features: 10 theatres, retail next to Skytrain
  • 44. Projects in the Downtown The InterUrban Uses: Retail and 158 residential units
  • 45. Projects in the Downtown Quantum Uses: 90 residential units, retail & live/work
  • 46. Projects in the Downtown The Point Uses: 90 residential units & commercial
  • 47. Projects in the Downtown Trapp + Holbrook Uses: 180 residential units & 8,800 square feet of commercial
  • 49. Sapperton Station and Brewery District
  • 51. Westminster Pier Park McBride Boulevard Queens Avenue Royal Avenue Royal Avenue Tenth Street Eighth Street Elliot Street Sixth Street Fourth Street Columbia Street Front Street
  • 52. Westminster Pier Park • 2008 City purchased 9 acre parcel • City awarded $16.6M Build Canada Fund infrastructure grant funding for the development of the park • 1/3 cost sharing between Federal, Provincial and Municipal governments
  • 53. Westminster Pier Park • Waterfront development needed for economic development • Help promote office development – office employees need lunch time amenities • Park helping changing image and perception of the Downtown • Helping to create a family friendly neighbourhood
  • 54. 1. Promote Employment by Creating a Waterfront Amenity • Esplanade extension • Recreational opportunities for employees • Activities that are free
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  • 56. 2. Promote a Family Oriented Downtown by Creating Intergenerational Places • Children’s adventure playground • Youth sports courts, beach volleyball • Active lawn area • Walkway/bikeway • Strolling looping trail • Picnic areas
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  • 59. 3. Promote Tourism by Creating a Unique Experience • Space for festivals • Creating east-west connections with Fraser River Discover Centre and River Market • Space planned for future restaurant
  • 60. Sixth Street Fourth Street Front Street The Festival Lawn Elliot Street
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  • 63. Multi Use Civic Facility and Office Tower
  • 64. Multi Use Civic Facility and Office Tower • Site on Columbia Street bounded by Begbie and 8th Streets • Site size: 35,000 ft2
  • 65. Multi Use Civic Facility and Office Tower
  • 66. Multi Use Civic Facility and Office Tower The MUCF will include the following: • Conference and Meeting Facilities with room for a 500- seat reception • City’s Museum, Archives and Gift Shop • Flexible 350-seat Non-Proscenium Theatre • Canadian Lacrosse Hall of Fame • Art Gallery • Multi-Purpose Meeting Rooms • Multi-Purpose Art Studios • Tourism New Westminster’s Visitor Information Centre
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  • 72. Office Tower • City is building and then selling LEED Gold Class A office tower over the Civic Centre • Projected approximately 400 employees • Office employment integral to meeting the City’s goals for economic development in the Downtown
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  • 75. Numbers Don’t Lie … Our Results
  • 76. Population Growth • Between 2006 and 2011 New Westminster population grow by 13% - one of the highest rates of growth in Metro Vancouver
  • 77. Number of Building Permits are Up • Since 2003, the number of building permits issued has risen steadily • 581 permits were issued in 2011, a 97% increase since 1996
  • 78. Building Permit Values Back on the Increase
  • 79. Residential Growth • Vast majority of the City’s growth has been in the residential sector • Since 2002, the City has added 6.5 million square feet of residential development • In 2011, $125 million of residential development was added in the City
  • 80. Commercial Growth • For first time in a decade, in 2011,commercial development has started to keep pace with residential • Between 2010 and 2011, both commercial and residential development grew by 500,000 square feet • In 2011, $116 million of commercial development was added in the City
  • 81. Total Permit Value – Commercial vs. Residential
  • 82. Mixed Use Growth Concentrated Along the SkyTrain Corridor
  • 83. Mixed Use Growth Concentrated Along the SkyTrain Corridor • Between 2006 – 2011, $320 million of investment was built within 200 m of a SkyTrain Station • Equates to 50% of commercial and multi-family investment during a six year period ($320 million/$643 million) • 2012 - $182 million of in-stream developments
  • 84. Business License Growth • Since 2004 business licenses have risen steadily • 3,944 licenses were issued in 2011, a 220% increase since 2004
  • 85. The Next Phase of Growth and Economic Development
  • 88. 22nd Street Station Master Plan
  • 96. Partnerships with Our Major Institutions and Major Employers – Royal Columbian Hospital • Trauma, heart and neurosciences centre for the Region and Province • UBC teaching hospital • Plans to expand
  • 97. The Justice Institute of BC • Canada’s leading post secondary institution for justice and public safety • Police, fire, ambulance service training
  • 98. Douglas College • Approximately 9,000 students at three campuses • Major institutional anchor in Downtown
  • 99. Provincial Law Courts • Core institution in City since 1859 • Provides anchor for professional offices in adjacent buildings