1. Step 1
The Marketing Manager will require to research about the current intake of guests, the type of
guests and their value needs.
Guest List
Research about the guests will provide the answer to the questions relating to the guests who are
likely to use those conference rooms. If the guests are only the usual visitors or the vacationers
then adding the conference room would not benefit the hotel instead it will be an additional
expense to the owner.
After conducting the research it would be important to understand the needs and wants of those
guests who wish to use the conference rooms and meeting space for their business purpose. The
questionnaire survey will be the most feasible tool to conduct the research regarding the needs
and wants of those customers. Customer Database will be accessed in order to find out the
corporate clients of the hotel and they will be contacted via latest survey techniques like
electronic mail surveys.
Business Blood Line: Finance
The most important factor is to consider the blood line of the business, that is, the cash
requirements to carry out such plans. The financial feasibility report will be required to obtain
the information related to the investment ability and credibility of the organization; Hotel. On the
basis of the feasibility report, the decision will be taken either to buy out the hotel next door or
leave it.

2. Step 2
Conference Room Survey
Meeting Rooms & Services
ABC Hotel needs your attentions. We are in the process of expanding the hotel by adding a
conference centre and state-of-the-art meeting space. Please take a moment to complete this
survey and let us know what you think of our initiative. Your comments are very important to us
and we appreciate you taking time to share them with us.
How often you use meeting rooms
always
Often
sometimes
Never
For how many times you intend to use conference/meeting room in a month?
Once
Twice
Thrice
Four time
Others please specify:
In your opinion, the state of Conference room experience should be:
very Not Not very
important neutral
important important important
a) Overall appearance and decor of the
Conference room
b) Overall cleanliness of the Conference
room
c) Maintenance of the Conference room
d) The quality of the Services
The capacity of conference room should be at least?

3. 20-25
30-35
40-45
50 or greater
What type of seating you will be comfortable with?
Round
Rectangular
U-shape
Boardroom
Others Please Specify:
The conference room should be equipped with the:
Lighting + blackout arrangements
Lighting + Heating arrangements
Lighting + air conditioning
Lighting + blackout arrangements + heating
Lighting + heating + air conditioning
Lighting + air conditioning + heating
The conference room must be equipped with
Multi media
Projector
Printers
On screen scanners
Mic and audio facilities
Telephones
Internet connectivity
All of the above
The meeting room maker over must consist of:
Computers
Copy boards
Interactive whiteboards
Plasma display panels
PDP interactive overlay
Conferencing

4. Multi Media cabinets
Room Control systems
All of the above
Meeting Staging should be:
Theater style
Class room style
Banquet style
Others please specify:
The Hotel must provide services within the sessions
Full time
Part time
On call
Others please specify:
You will require assistance of online technicians during sessions (troubleshooting)
Full time
Part time
On Call
Never
You will use Hotel facilities for the tea breaks/lunch during the meeting sessions
At your sitting place (disposable food arrangements)
Separate corner in conference room
Dining hall
Others please specify:
Thinking from your Perspective, what other options you would like to add in the
conference rooms to facilitate the meetings there?