1. Regional Corporate Fundraising
The advantages and challenges of
being local

2. What we will cover
• Background on myself, the Hospice and
fundraising department
• Disadvantages of regional corporate fundraising
• Advantages of regional corporate fundraising
using examples
• KHH future corporate plans
• Summary
• Questions

3. Background
• Corporate fundraiser at Katharine House
Hospice – Stafford. Main point of contact for
all local companies
• Approaching 7 years in the role
• Previously a Journalist but wanted to do
something more rewarding and tangible in my
local community

4. About the Hospice
• Katharine House Hospice is an adult Hospice caring for end-of-life
illnesses. Not just Cancer
• The first part of the Hospice was opened in 1989
• 10-bedded inpatient unit, Day Therapies unit plus ancillary services
including Lymphoedema and Counselling
• Operating costs of £2.6 million per year with 25% statutory funding
• Serves the Mid-Staffordshire area, circa 150,000 households
• Supported 845 local people in 2011/12
• Work in fundraising team of 8 people raising just under £1 million
per year
• 87p of every £1 donated is spent on patient care

5. KHH corporate fundraising
• One main and first point of contact for all
companies who come into contact with
hospice
• Responsible for employee fundraising, direct
donations and various appeals
• In 12/13 companies contributed to over £100k
of fundraising income

6. Regional partnerships
Disadvantages

7. Disadvantages
• Smaller budgets and less resources
• Don’t touch as many people as larger charities
• Fewer employees
• Less PR opportunities
• Regional coverage only; no national coverage
• Restricted by area and boundaries
• Smaller pool of companies to work with
• Can get overshadowed by national fundraising
campaigns such as Comic Relief
• Less unsolicited support from companies

8. Regional partnerships
Advantages

9. Return to Local Giving
HSBC regional partnership
• 12 regional branches to vote on local charity
• Manager had a connection to the charity
• Manager put Hospice forward for regional COY
• Successfully won presentation to support for 12 months
• Meeting with regional managers and plan and target of
£6.5k to ‘Pay for a Day’ agreed
• On-going nurture and bulletins with each branch to keep
momentum going
• Staff will visit hospice on their chosen day to sponsor and
meet with Hospice staff over refreshments

10. In-built into community
Joint event with car dealership
• Unable to help financially
• Partnership formed to organise Christmas fayre to
raise funds so non-financial commitment
• Great joint PR event including working with local
football club who offer venue FOC
• Roles split between the three organisations
• Including bank matching £1.3k raised
• Partnership worked well so planned for 2013

11. Good local PR
Ten Local Companies
• Perfect for those companies who want to support
but have little time to get involved
• Easy transaction: pay membership fee and get
branding shown at our key events
• Exclusive for one company per sector i.e.
solicitors, builders
• Only require ten – more feasible on local level
• Strong local PR in community
• Low expenditure and easy to maintain via bulletin

12. Other Advantages
• Can get them involved in volunteering
• Likely to cover smaller area so easier to focus
• Can nurture for a longer period of time
• People can see where their money is going
• Likely to have had a connection/link to the cause
• More personal relationship
• Easier for people to visit and experience the
cause

13. In Summary
• Regional corporate fundraising has many disadvantages due
to its localised approach to fundraising
• It will always struggle to compete with larger, national
fundraising campaigns
• A noticeable return to local giving has made it easier to
work with some larger companies i.e. banks and
supermarkets
• Today, companies recognise the benefits of working with a
local charity
• Easier to get companies involved in a non-financial way
• Companies can see where their money is going

14. KHH corporate plans 13/14
• Look at corporate recruitment of new donors
– via appeals and communications
• Look at reengagement programme of lapsing
and lapsed donors to reduce this
• Devise an effective corporate communication
programme
• Explore other non-financial ways to engage
with companies
• Look at follow-up plan after first gift

15. Key things I remember
• Be realistic about what you can deliver
• Be honest about what you can deliver
• Make sure you deliver what you have agreed
• Keep donors up to date and in the loop
• Know when to stop or withdraw from
partnership
• Remain professional even when things don’t go
as planned
• Keep in contact even when not asking for
anything

16. Any Questions?
I would also welcome your thoughts