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Working with Corporates as Partners
and Clients
Rodger Holden
Director of Business Development
May 2013
• What we do
• How we do it
• Lessons
Outline
• Twenty-five years
• Independent national/regional charity
• Prevent, reduce and detect serious crime
• Anonymous reporting from public
• Support businesses
• Work closely with Law Enforcement
General background
Services and funding support
• 24/7 contact bureau
• Rewards
• Campaigns
• Statutory and commercial funding
Public Impact
• 1000 contacts a day
• 40% actionable
information for Law
Enforcement
• 8,000 arrests over 12
months
Criteria for working with Business
• Criminal concern
• Partner is legal
• Trust and respect confidentiality
Crime types (internal/external)
• Serious crime
• Financial fraud
• Inventory theft
• Counterfeit
• Violent crime
• Metal theft
• Cyber
Metal Theft
• Serious organised crime activity
• Transport, telecommunications,
heritage, places of worship
• Massive cost to communities,
individuals, businesses and service
providers
Working with corporates as partners and clients
Openreach
• Regional media awareness campaign
• 0800 555111
• Marketing materials
• Law enforcement backing
Impact since 2010
• Over 250 pieces of actionable
information
• 55 shared media articles
• Contribution towards a 45% reduction
in cable theft
Money Mules
• Targets students
• Job Advertisements
• Sign up
• Receive money from “employer”
• Receive %
• Wiring money for organised
criminals
Public Awareness Campaign
• Lloyds Banking Group support of campaign
• Education and Awareness
• Student target audience
• Also university staff and parents
• 9 Universities in 2013 – previously delivered to other
universities as part of earlier campaigns
• Measurements includes Reach and Media coverage
Lessons
Clients
• Agree clear aims and objectives
• Agree measurables
• Understanding that this can also be
qualitative
• Active account management
Clients
• Shared journey
• Put your client first
• Enjoy their and your
successes
• Accountable to each
other
Internal
• Can’t work in silos
• Record information
• Learn from mistakes
• Value Charity offer
• Expectation of highest standards
• Look at ways to improve performance
• Beneficiaries before self
Internal
Outcomes and Impact
• Bottom-line impact
• Protecting brand
• Corporate governance/security
• Looking after staff
• Looking after customers
• Community participant
• CSR
Thank you

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Working with corporates as partners and clients

  • 1. Working with Corporates as Partners and Clients Rodger Holden Director of Business Development May 2013
  • 2. • What we do • How we do it • Lessons Outline
  • 3. • Twenty-five years • Independent national/regional charity • Prevent, reduce and detect serious crime • Anonymous reporting from public • Support businesses • Work closely with Law Enforcement General background
  • 4. Services and funding support • 24/7 contact bureau • Rewards • Campaigns • Statutory and commercial funding
  • 5. Public Impact • 1000 contacts a day • 40% actionable information for Law Enforcement • 8,000 arrests over 12 months
  • 6. Criteria for working with Business • Criminal concern • Partner is legal • Trust and respect confidentiality
  • 7. Crime types (internal/external) • Serious crime • Financial fraud • Inventory theft • Counterfeit • Violent crime • Metal theft • Cyber
  • 8. Metal Theft • Serious organised crime activity • Transport, telecommunications, heritage, places of worship • Massive cost to communities, individuals, businesses and service providers
  • 10. Openreach • Regional media awareness campaign • 0800 555111 • Marketing materials • Law enforcement backing
  • 11. Impact since 2010 • Over 250 pieces of actionable information • 55 shared media articles • Contribution towards a 45% reduction in cable theft
  • 12. Money Mules • Targets students • Job Advertisements • Sign up • Receive money from “employer” • Receive % • Wiring money for organised criminals
  • 13. Public Awareness Campaign • Lloyds Banking Group support of campaign • Education and Awareness • Student target audience • Also university staff and parents • 9 Universities in 2013 – previously delivered to other universities as part of earlier campaigns • Measurements includes Reach and Media coverage
  • 14. Lessons Clients • Agree clear aims and objectives • Agree measurables • Understanding that this can also be qualitative • Active account management
  • 15. Clients • Shared journey • Put your client first • Enjoy their and your successes • Accountable to each other
  • 16. Internal • Can’t work in silos • Record information • Learn from mistakes • Value Charity offer
  • 17. • Expectation of highest standards • Look at ways to improve performance • Beneficiaries before self Internal
  • 18. Outcomes and Impact • Bottom-line impact • Protecting brand • Corporate governance/security • Looking after staff • Looking after customers • Community participant • CSR