Demand Metric surveyed over 500 digital marketers across B2B, B2C and agencies on the landscape of digital marketing moving into 2014. Research found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth. Are you positioned for success in 2014?

1. THE POWER OF
DIGITAL EXPERIENCES
2014 DIGITAL MARKETING LANDSCAPE
The digital marketing landscape is evolving rapidly.
ARE
YOU
KEEPING PACE WITH
YOUR COMPETITORS
Demand Metric surveyed over 500 digital marketers
on the landscape of digital marketing moving into
2014. They found that sophisticated digital
experiences are having a significant, measurable
impact on brand perception and revenue growth.
?
MARKETING BUDGET
How much of marketing budgets are
allocated to digital marketing?
of study participants are allocating less than half of their budgets to digital marketing.
DIGITAL EXPERIENCE CREATION
PRIORITY LEVEL
Creating rich, compelling digital experiences is a high priority for digital marketers
VERY
LOW
Well over half (59%) of
the study sample rated
the priority as “High”
or “Very High”
MODERATE
LOW
VISITS, PAGE VIEWS,
ETC.
DEVELOPMENT
EFFORT
RAPID EVOLUTION
OF TECHNOLOGY
MORE
LEADS
CHALLENGES
BENEFITS
GROW BRAND
AWARENESS
COST
BETTER
LEADS
AVAILABILITY
OF SKILLS
SOPHISTICATION &
REVENUE GROWTH
From the elaborate to the simple,
digital experiences can convey a
wide range of sophisitication
of study participants that
are deploying sophisticated
digital experiences report that these
efforts have a favorable influence on
brand perception.
At the basic level of
sophistication, only
of participants report this
favorable impact.
SOPHISTICATION & REVENUE GROWTH
of organizations that report revenue
growth also place a high priority on
digital experience creation
HIGH PRIORITY REVENUE GROWTH
of organizations with declining growth
are placing a high priority on creating
rich, digital experiences
SOPHISTICATED
LEVEL
GROWING
BASIC
FLAT
MID-RANGE
DECLINING
ADVANCED
CURRENT LANDSCAPE
Approaches currently taken
to create digital experiences
The top 3 approaches that are the best predictors of high satisfaction:
CONTENT TARGETING
CONVERSION PATHS
of users
currently
use content
targeting
RESPONSIVE DESIGN
of users
currently
use conversion
paths
of users
currently
use responsive
design
An analysis was performed to understand which of the current approaches used to
create digital experiences are the biggest drivers of brand perception:
1. RESPONSIVE DESIGN
2. CONTENT TARGETING
2014 LANDSCAPE FORECAST
Usage increase of digital marketing approaches (current versus planned):
CONTENT TARGETING
CONVERSION PATHS
MICROSITES
PERSONALIZATION
RESPONSIVE DESIGN
Websites as a digital marketing approach is expected to decrease by
in the coming year. This data reflects the increasing sophistication
and diversification in the creation of digital experiences.
More leads. More branding.
More revenue.
3 things you should know about ion
ion is a marketing platform used by hundreds of global brands
and agencies to create and test app-like digital experiences
that generate leads, enhance brands, and drive revenue.
Call 1.888.ion.idea (466.4332) or +1.561.394.9484
or get started at meet.ioninteractive.com/getstarted
Positive ROI
Double Results
Demand Metric Digital Marketing Landscape: The Power of Digital Experiences in 2014, December 2013
Would Recommend