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Intro Marketing Móvil
- 1. Marketing Móvil Mgt. Ivan Orbegozo, MCDM Email: iorbegozo@gmail.com Twitter: @ivanorbegozo
- 3. BUSCAR UN MAPA DE TODO EL MUNDO Fuente: Ericsson, Feb 2013
- 4. BUSCAR UN MAPA DE TODO EL MUNDO Fuente: Ericsson, Feb 2013
- 5. 6 Fuente: Ericsson, Feb 2013
- 6. 79% A nivel nacional Fuente: INEI 58.2% En zonas rurales Penetración de líneas activas móviles
- 9. Efecto de aceleración móvil Producto iPod Iphone Ipad Ipad2 Iphone 4S Días 360 74 28 2 1 11 ¿Cuántos días demoró Apple en llegar a vender un millón de unidades?
- 10. Principales fabricantes de teléfonos móviles 12
- 11. Principales fabricantes de teléfonos inteligentes 13
- 12. Envío de smartphones superó a los teléfonos básicos 14 Fabricantes de smartphonesFabricantes de teléfonos móviles 1er Trimestre 2013 51,6% total de los envíos mundiales
- 15. | Siglo XVPrimer Medio Masivo
- 22. 1.Esta siempre contigo 2.Siempre prendido 3.Tiene un mecanismo incorporado de pago 4.Al momento de inspiración 5.Audiencia exacta 6.Captura contexto social 7.Realidad aumentada 8.Conecta el mundo real con el digital Fuente: Tomi Ahonen
- 23. “hoy un teléfono inteligente tiene más poder de cómputo que toda la NASA junta cuando puso un hombre en la Luna en 1969.” Source: Intel CEO, Otellini: keynote at the 2012 International CES
- 24. 75% de estadounidenses llevan el celular al baño
Notas del editor
- 19:00-19:20 Intro del cursoObjetivos del curso:cómo integrar móvil en el mix de marketingcómo diseñar una buena experiencia de marca con clientes que no le gustan los anuncios.cómo superar los obstáculos internos y externos para tener éxitocomoprepararunabuenaestrategia de marketing movil.Sabranlastacticasmovilesquetendran a sudisposicion.Aprenderemos a comoimplementarestrategiamovildentro del mix de marketing.Como generar mas ganancias a traves de dispositivosmoviles.Aplicaremosmejorespracticas en nuestrascampanasmoviles.
- Finlandia: 1ra alertanacional via SMSEstonia:Citaciones via SMSEEUU: Pagos a traves de dispositivosmoviles
- Amediados de Junio de esteaño
- According to the 60 second marketer 6.8billion people on the planet, 4b of whom own a mobile phone7 billones** U.S. Census Bureau
- Mobile AcCuantosdias le tomo a Apple vender: 1 millonIpod: 360 diasIphone: 74Ipad: 28Ipad2: 2Iphone 4S: 1celeration Effect
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- 7 Revolution (Anadir slide the mobile is the 7th media channel1500: Libros: http://oracionesydevocionescatolicas.com/Libros.png1910: Radio http://nelsonwylie.com/wp-content/uploads/2013/02/radio.png1890: FonógrafosPrint (books, pamphlets, newspapers, magazines, etc.) from the late 15th centuryRecordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th centuryCinema from about 1900Radio from about 1910Television from about 1950Internet from about 1990Mobile phones from about 2000
- To put smartphone progress into perspective, Otellini said a smartphone today has more computing power than all of NASA did when it put a man on the moon in 1969.