Presented by Jason Izatt of Izatt International at the June 2009 iPhone Salt Lake Meeting.

1. iPhone Strategy
by Jason Izatt
Izatt International
www.izatt.com
Wednesday, July 1, 2009 1

2. Izatt International
www.izatt.com
Wednesday, July 1, 2009 2

3. Wonderful world of iPhone
S ailling
D e Thr nrful
Exciting
de i
Engaging s W zy tg y
t Cra ravatin -
on
rgo ing
Fascinating A oy
g
nn elois
y
ar ble n
A v u
Frustrating
Confusing P
M ta
fi
ro able
g !
De bt-
Wednesday, July 1, 2009 3

4. Topics for Today
Market Research Marketing
Pricing/Sales Blogs
Updates Social Networks
Quality Icon App Reviewers
Press Releases
Lite Version
Video Demos
iTunes Reviews
Wednesday, July 1, 2009 4

5. If we have time...
What Apple Rejects!
Localization
Sales reports
Accessing foreign App Stores
In-app Ad revenue model (Psst! Don’t do it!)
Wednesday, July 1, 2009 5

6. iPhoneAppQuotes.com
Benefits of Joining
No cost to sign up, no long term
contracts.
They verify all leads then send via
email
Each lead is sent to only 3 iphone
development companies and/or
iPhone developers/freelancers. support@iphoneappquotes.com
They advertise and market their
services for you, so you can spend
more time developing killer iPhone
Apps!
Wednesday, July 1, 2009 6

7. Market Research
Check the Store!
50,000+ apps: Your idea may be taken!
Clients call in ignorance
Can you build a better Mouse (Tr)app?
Is 20% share enough?
Can you offer a better price point?
Wednesday, July 1, 2009 7

8. Pricing and Sales
$10 or 99 cents?
Top 100: 46 are 99 cents, 24 are $5 or more
March 2009: 44 were 99 cents, 23 were $5 or more
Price to your audience
99c Puzzle or $10 ToDo?
Leave room to have a sale
New Year’s, Memorial Day, July 4th, Labor Day
Pre-Update Sale, New Update Sale, Fish Sale
Wednesday, July 1, 2009 8

9. Updates
DO ‘EM!!
Apps being improved edge out competitors
Provide GREAT Customer Support
Updates can get new release date
More front page time
Wednesday, July 1, 2009 9

10. Quality Icon
Get a GREAT designer!
Get a GOOD designer!
Get an OKAY designer!
Someone at least better than you are.
Wednesday, July 1, 2009 10

11. Lite Version
Great for “Try before you Buy”
No In-App purchases
“Free apps stay free” - Apple
CANNOT have disabled features
Ad for full feature on About screen
Don’t make it TOO powerful
Wednesday, July 1, 2009 11

12. iTunes Reviews
Great customer feedback
New update features
Clarify description text
Clean-up UI
Manage your reviews
Mark as helpful/unhelpful
Remind customers to post reviews
Wednesday, July 1, 2009 12

13. Marketing
The days of just throwing an app on the store
and making money are (nearly) over!
Blogs - your blogs, friend’s blogs, neighbor’s blogs, etc.
Social Networks - post/share links to network groups
App Reviewers - Promo codes
Press Releases - check out prmac.com
Video Demos - YouTube, your website, etc.
Wednesday, July 1, 2009 13

14. Thank You!
Wednesday, July 1, 2009 14