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Collaborative Leadership in Startup Culture –
Apple as case study
CEO Speak
Apple Inc. reported highest quarterly revenue and earnings
ever with an all-time record sale of iPhone, iPad and Mac.
‘Company posted record quarterly revenue of $46.33 billion
To visit this blog Click here. and record quarterly net profit of $13.06 billion, or $13.87 per
diluted share’ (Source: Apple Press Info, Jan 24, 2012). This
iPOTT being an end to end was just after Steve Jobs’ death on October 5th, 2011. The
provider of innovative and cost company has reacted to his death in the most positive way by
effective services in the areas of setting an all-time record. Reflecting on Apple’s past, just a
knowledge management, sales decade ago before Steve Jobs took over as CEO the company
enablement and consulting offers held a different vision and was not collaborative enough to
a unique and unbiased platform win the market.
for software product companies
worldwide to reach their target Steve Jobs was a strong leader who believed in Collaborative
markets leadership. His idea was to embed innovation and
entrepreneurship in culture of Apple to provide cutting-edge
technology and invest on bleeding-edge technologies. He
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incorporated the idea of “startup culture” in every player’s
info@ipott.com mind and believed in having just one “cohesive strategy” to
reach his ‘vision’. Technically he believed in ‘pulling the plug’
(Jim Collins, 1997) if required. In other words, he would shut
down all those businesses that were not aligned with his
vision whether they generated revenue or not.
Culture plays an important role in Collaborations. It is
entrenched in the very heart of the business and the
processes built are reflective of that. Collaborative leadership
is all about enabling and facilitating teams to participate in a
constructive way thereby creating scope for ‘creative conflict’
to encourage creation of new ideas, exploration of new
dimensions, mitigation of possible risks analyzed and creation
of a safe channel for successful implementation of ideas
generated.
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Innovators have a unique way of looking at their inventions,
some of them look at it as business or work and for a few
others it is passion and commitment. It could be an individual
CEO Speak looking at opportunities to incubate his idea in company or an
employee with a flair for new design trends. Apple as an
We have blogs targeting a range of innovation startup believes in collaborating with such teams
audience starting from potential of researchers and innovators who can envision a product that
product innovators to CEOs will be an outcome of ‘team effort’.
Audience interested in knowing Apple has a holistic view of its operations. The strategy is to
about Marketing Strategy, Indian have a cohesive approach towards all aspects of products
IT trends and Best Practices to be starting from conceptualization to sales. This implies that at
adopted while kick-starting any given time the product and all related information is
company can utilize the accessible which minimizes and even eliminates scope for
information provided in these errors due to operational misalignment or hitches.
blogs
Apple believes that ‘innovation is the key to its survival’. It is
To visit this blog Click here. quick at adapting to growing trends in market and quick in
releasing cutting edge technologies to acquire market share
Other links: for further releases. It is quick at integrating technologies to
offer a ‘unified integrated service’ for its users.
Go Goal
Apple’s iCloud is its own version of cloud storage service. All
Tech Trends the Apple products now have Apple’s iCloud embedded into
them which allows better syncing, backup and collaboration
with other Apple gadgets. A few buyers have found iCloud
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device is benefitted by this feature and a few others have
found its collaboration to be highly limited. Amazon, Google
and Microsoft are competitors in this space.
But what really matters is that Apple has released its
innovation into market to create a first mover advantage,
buyers are now familiar with brand name, customers are
aware of its limitations and market will definitely look forward
to new releases to find out if they have better features in
future. That is very reflective of their startup culture.
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