World Wide Web has grown tremendously since its commercialization in 1998. With it, several dot com companies emerged and new range of business models were conceived to enable better connectivity and exchange of information. Today, the situation is such that if you own a company and you do not have a website, you are not trendy but obsolete in your approach.

1. iPOTT 15-Feb-12
Getting you there…
Let’s go ONLINE!
Go Goal World Wide Web has grown tremendously since its
commercialization in 1998. With it, several dot com
companies emerged and new range of business models were
Set, Get, Go… conceived to enable better connectivity and exchange of
information. Today, the situation is such that if you own a
To visit this blog Click here. company and you do not have a website, you are not trendy
but obsolete in your approach.
iPOTT being an end to end
provider of innovative and cost Moreover having just a website is not adequate as new ways
effective services in the areas of of internet marketing and ecommerce has evolved. What one
knowledge management, sales must realize is that there are not just sellers out there but a
enablement and consulting offers large number of buyers as well.
a unique and unbiased platform
for software product companies Product selling may be targeted at companies and individuals.
worldwide to reach their target Internet is one place where the product can be perceived in a
markets highly neutral and unbiased manner. However market
segmentation of internet users is a difficult thing to achieve as
“World is flat on internet” and it is not just one locality you are
www.ipott.com addressing but different nations. There is active research
info@ipott.com going on to understand customer behavior and buying trends,
but there are always new entrants who could pose challenges.
Moreover the search for products will be based on a few
‘search strings’ and not merely based on company or brand
names. Looking at it in a positive way, competing with brand
names will comparatively reduce depending on the product
offerings. Perhaps, presenting the product with right mix of
features and benefits will help initially in reaching out to
buyer’s expectations.
Now that the product is ready, the website is ready and the
pitch on product is ready, it is critical to find places on web
where buyer activities are more. Studies indicate that Social
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2. iPOTT
Getting you there…
media is an effective tool for this. It involves using blogs,
podcasts, videos, social networks and even wikis. By
participating in these activities awareness about products and
Go Goal company could be spread. Therefore, having interactions on
other websites add to visibility of a product on internet.
Set, Get, Go…
Tapping potential customers once they start adding to that
To visit this blog Click here. extra traffic on the website is even more critical. Even an
image turns out to be critical sometimes as wrong image could
We have blogs targeting a range of send wrong message to the first time visitor who could have
audience starting from potential been a potential client. Ambience and material presented on
product innovators to CEOs web pages matter. It is reflective of professionalism and
creativity incorporated in developing the product.
Audience interested in knowing
about Marketing Strategy, Indian The overall message is that Internet has shrunk the world, and
IT trends and Best Practices to be going online is like ‘stepping into a world of opportunities’. It
adopted while kick-starting is upto the product company to realize this advantage and
company can utilize the exploit it by developing effective means to attract customers.
information provided in these
blogs
Technology Trends
CEO Speak
www.ipott.com
info@ipott.com
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