1. Illustrated Properties
Kym Hottowe
July 16, 2013
T H E R E A L T O R . C O M ®
A D V A N T A G E

2. Importance of online features for Home Buyers in the Home Viewing Process
T H E R E A L T O R . C O M ® A D V A N T A G E
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012
What do online buyers want most?
Detailed Property Information
Photos
Virtual Tours
Neighborhood Information
Real Estate Agent Contact Information
Interactive Maps
Detailed Information About Recently Sold
Properties
Pending Sales/Contract Status
Videos
Information About Upcoming Open Houses
98%
98%
78%
78%
78%
74%
75%
65%
51%
54%
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

3. Almost 2/3 of the market is comprised of repeat buyers,1 and 53% more of these serious
consumers prefer realtor.com®
,2
the responsible industry site that doesn’t contradict listing
agents with “estimates,” for listed properties and does not allow For Sale By Owner (FSBO)
listings.
T H E R E A L T O R . C O M ® A D V A N T A G E
The realtor.com
®
Advantage
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012.
2 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012. Percentage is based on repeat buyers who used the internet in their search.

4. Realtor.com®
delivers inquires from serious consumers deeply engaged in a serious home search.
T H E R E A L T O R . C O M ® A D V A N T A G E
Source: comScore, Media Metrix, Key Measures Report, October 2012 through December 2012, averages.
The realtor.com
®
Advantage

5. T H E R E A L T O R . C O M ® A D V A N T A G E
The realtor.com
®
Advantage
realtor.com Zillow.com Trulia.com % Lead
Pageviews (MM) 316 187 222 realtor.com 42%
Minutes (MM) 306 195 175 realtor.com 55%
Unique Visitors (000's) 10,194 14,929 11,990 Zillow.com 25%
Visits (000's) 40,244 38,738 31,240 realtor.com 4%
Visits per UV 3.9x 2.6x 2.6x realtor.com 50%
Pageviews per UV 31.0x 12.5x 18.6x realtor.com 67%
Minutes per UV 30.1x 13.1x 14.6x realtor.com 206%
C O M S C O R E A U D I E N C E M E T R I C S
Q 4 2 0 1 2 M O N T H LY AV E R A G E S
– Leader in
category
Source: comScore Q4’12 average, PC only.

6. T H E R E A L T O R . C O M ® A D V A N T A G E
The realtor.com
®
Advantage
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Other (please specify)
Contacted an agent
Read user-generated content (e.g., local Q&A, reviews)
Found information about a neighborhood
Found available properties
Checked value of my home or another home
Percent of Respondents
REALTOR.com Zillow Trulia
Consumers use realtor.com the most to find available properties
Source: RBC Capital Markets Proprietary Survey of 1,109 Respondents via SurveyMonkey

7. T H E R E A L T O R . C O M ® A D V A N T A G E
New “Find it First” ad campaign

8. Audience Demographics
Source: comScore Media Metrix, Demographic Profile, January 2013
T H E R E A L T O R . C O M ® A D V A N T A G E

9. Video is Important in Engaging Real Estate Consumers Online
Source: comScore via The Washington Business Journal,
Americans watched 7.1 billion online ads in December, January 17, 2012
• 182 million U.S. Internet users watched online
video content in December 2011 for an average of
23.2 hours per viewer.
• The total U.S. Internet audience viewed 43.5 billion
videos in December 2011.
• Google sites, driven primarily by video viewing at
YouTube.com, ranked as the top online video
content property in December 2011 with 157.2
million unique viewers.
• With Company Showcase, realtor.com® helps
brokerages meet consumer interest in online video,
allowing subscribers to post a video on each
listing.
T H E R E A L T O R . C O M ® A D V A N T A G E

10. AOL Real Estate
*AOL is not available in all areas. ListHub eligibility required
Key Differentiators for MOVE:
• Commitment to data accuracy
• Expanded data rights from ListHub and FIND
• Platform flexibility
AOL is a significant incremental audience
for our industry partners:
• AOL Real Estate for sale search reaches
1M+ unique users/month
T H E R E A L T O R . C O M ® A D V A N T A G E

11. Realtor.com
®
is Global
Translated into nearly a dozen languages, the
realtor.com®
global site offers international and
investment buyers the opportunity to view listings
in their native language.
Consumers worldwide can now find your listings at
realtor.com/international
T H E R E A L T O R . C O M ® A D V A N T A G E
FRENCH
• French
• Chinese
• Dutch
• English
• German
• Italian
• Japanese
• Korean
• Portuguese
• Russian
• Spanish

12. Realtor.com
®
Home Page
T H E R E A L T O R . C O M ® A D V A N T A G E

13. W E H A V E A D D E D A L O T O F N E W S E A R C H C R I T E R I A … … .

14. W E A D D E D A W H O L E N E W D R O P D O W N L I S T F O R T H E C O N S U M E R ’ S A D V A N C E D S E A R C H

15. Consumer Search Path…
T H E R E A L T O R . C O M ® A D V A N T A G E
Home Page
Search Results Page

16. THE REALTOR.COM® ADVANTAGE ~ THE SEARCH RESULTS PAGE BY PHOTO

17. Smarter email Inquiries from Listings T H E R E A L T O R . C O M ® A D V A N T A G E

18. Toll-Free Number Inquiry Tracking T H E R E A L T O R . C O M ® A D V A N T A G E

19. :
T H E R E A L T O R . C O M ® A D V A N T A G E ~ S I D E B Y S I D E C O M P A R I S O N

20. Company Showcase Enhanced Listing T H E R E A L T O R . C O M ® A D V A N T A G E
Listing Detail Page
Animated Headlines
Now up to 36 Photos!
Video & Featured Tour
Custom Property
Description
Integrated
Lead Capture Form
Agent Contact
Information
Company Branding
Agents Other Listings
Open House Alerts
Special Message

21. Benefits:
• Brand consistency
• Your Agent/Office gets the lead
• Company branding with link to the company website
• Up to 36 property images
• Integrated agent branding
• Link to your agent website
• Multiple contact points
• Waived virtual tour posting fee
• Special message box
• School and community information
• Showcase banner
• Open House promotion
• Video feature
• 2,500 character customized property description to highlight
the property and community’s best attributes
• Elevated contact engagement points
• Agent reporting
• Mobile integration
• Social media integration
Other options:
• Get a copy of all e-mail inquiries developed from realtor.com®
listing inventory sourced from subscribing brokerage
• Discretion to opt agents in or out of the program
• Integrate mortgage affiliates for cross-promotion
T H E R E A L T O R . C O M ® A D V A N T A G E

22. P R I N T P H O T O B U T T O N
Don’t forget to name your photos….
You can change the order of the photos on Realtor.com….

23. Q R C O D E S W I T H E V E R Y L I S T I N G
Great ways to:
1.) Create a fast flyer for the box
2.) A flyer for the Kitchen counter
3.) Handouts at an office meeting
4.) Handouts for a Broker Open House

24. Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E

25. Agent Reporting – New Automated ReportingT H E R E A L T O R . C O M ® A D V A N T A G E

26. Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E
Click on listing and choose “Schedule Listing Report”

27. Agent Reporting – New Automated ReportingT H E R E A L T O R . C O M ® A D V A N T A G E

28. Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E

29. Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E
Agent Listing Performance Report Summary
http://marketing.realtor.com/reports/coshow

30. H E R E I S W H A T I S A V A I L A B L E T O Y O U W I T H N O I N V E S T M E N T
http://www.realtor.com/engage

31. HyperSocial™ platform on realtor.com
®
Publish your Recommendations & Generate
Referrals with HyperSocial™ Tools
By signing up for a free account, real estate
professionals will be able to take the power of satisfied
clients and offline recommendations and bring them
online to "Find a REALTOR®" on realtor.com®
, their
Facebook Business Page, and all of the social
networking sites they use everyday.
Be sure your agents get their free account today
by visiting http://socialbios.com/create/.
T H E R E A L T O R . C O M ® A D V A N T A G E

32. QR Mobile marketing system T H E R E A L T O R . C O M ® A D V A N T A G E

33. Sources: Move Internal Metrics (2012 vs. 2011)
Millions of Users of Our Mobile Apps
T H E R E A L T O R . C O M ® A D V A N T A G E
+135% Y/Y
homes-for-sale viewed
+200% Y/Y
photos viewed
+140% Y/Y
mobile connections
iPhone®
iPad®
Android™
Mobile Users are 6x more engaged than web users.*

34. New Mobile School Search
Who is using the Scout Button?

35. N E W AG E N T B R AN D E D M O B I L E AP P
http://realtor.com/collaborate/

36. H OW D O E S I T WO R K ? – BU Y E R S I D E
• Buyer can click “Ask
My Agent” and/or
“Request a Showing”
to
o Request a Showing
o Email/Call My Agent
o View My Agent’s Info

37. H OW D O E S I T WO R K ? – AG E N T S I D E
• Agents can suggest listings
From SRP From LDP

38. T E C H N O L O G Y P L A T F O R M

39. F I N D A R E A L T O R - A G E N T P R O F I L E S
Who would you call?

40. THE REALTOR.COM® ADVANTAGE ~
AGENT PROFILE

41. D O Y O U K N O W H O W T H E C O N S U M E R I S F I N D I N G Y O U R W E B S I T E ?
How are consumers finding information
about you?
New Special Messaging Box

43. A G E N T C O N T R O L P A N E L
MLS ID: hottowe
Password: hottowe
*If you have never logged in
before than MLS ID and
password are the same.

44. A G E N T C O N T R O L P A N E L

45. A G E N T C O N T R O L P A N E L

46. A G E N T C O N T R O L P A N E L

49. A G E N T C O N T R O L P A N E L

50. A G E N T C O N T R O L P A N E L

51. A G E N T C O N T R O L P A N E L

52. A G E N T C O N T R O L P A N E L

53. L O C K B O X . C O M

54. W H A T I S Y O U R G A M E C H A N G E R ?
• Download Realtor.com App and Engage in Collaborate
• Search for yourself on Realtor.com
• Update your Profile and be sure to include photo and About Me
• Add links to Facebook, Twitter, LinkedIn and Pinterest
• Up load maximum photos to all your listings
• Add Animated Headlines, Special Messaging and Open House
• Are your emails linked to your cell phone? Do you have an Auto Responder
set up? Do you have a Auto Responder on your Text Message?
• Create a Fan Page on Facebook;
• Register for a Webinar, Watch a Video, Share a Commerical
• Take some fabulous videos