For more information about this event, please visit http://demandmanagement.com.au , call +61 2 9229 1000 or email enquire@iqpc.com.au

1. Demand
Two Day Conference
7th & 8th June 2011
Conference Workshops
7th & 8th June 2011
Management
Venue
Quay Grand Hotel
Sydney, NSW
Energy
Conservation
Promoting Energy Efficiency, Reducing Peak Power
Consumption and Improving Power Reliability Downloa
d
the full e
ve
demandmanagement.com.au details o nt
nline
With Programme Input and Participation from the Following Industry Leaders:
Prof. Paul Simshauser, Terry McConnell, Sam Chen,
Chief Economist Business and Industry DSM Technology
and Group Head of Relationship Manager and Strategy Manager
Corporate Affairs ENERGEX INTEGRAL ENERGY
AGL
Jim Brosnan, David Cornforth,
Trevor St Baker, Vice President Project Leader
Chairman SIMCOA OPERATIONS CSIRO ENERGY
ERM POWER TECHNOLOGY
Our Key Speakers Also Include:
Allan Jones, Chief Development Officer Yolande Strengers, Associate Professor Terry Grimwade, Executive General Manager
CITY OF SYDNEY (tentative) RMIT UNIVERSITY Market Performance AUSTRALIAN ENERGY
David Heberlein, Group Manager Energy Chris Dunstan, Research Director MARKET OPERATOR LTD
Conservation and Demand Management INSTITUTE FOR SUSTAINABLE FUTURES Dr Ashok Manglick, Manager,
ERGON ENERGY Steve Davies, Policy Advisor Non-Network Projects TRANSGRID
Jesse Steinfeld, Engineer, AUSTRALIAN PIPELINE INDUSTRY Leah Sertori, Project Director
Sustainability and Environment ASSOCIATION CENTRAL VICTORIA SOLAR CITY
INVESTA PROPERTY GROUP Prof. Grahame Holmes, Innovation Professor - Robert Murray-Leach, CEO
Clare Petre, Energy and Water Ombudsman Smart Energy RMIT ENERGY EFFICIENCY COUNCIL
NSW Matthew Dodson, Smart Network Manager
THIESS SERVICES PTY LTD
Demand Management and Energy Conservation has brought together the leaders in energy
and utilities to give a highly informative insight into the future direction for sustainable demand
management and energy conservation - a must attend event.
Terry McConnell, Business and Industry Relationship Manager, ENERGEX
Featuring 2 new interactive workshops: INDUSTRY UPDATES:
Keep up to date on all the important issues in the lead up to the conference:
A: Understanding the Mythical and Elusive Consumer  podcasts  debates  interviews
 articles  industry news
B: How Peak Demand Management and Energy
Education Can Save Energy and Dollars Get the latest event updates online at:
demandmanagement.com.au
Supported by: Organised by: Researched & Developed by:
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2. "Proactive demand and energy management
by electricity suppliers, retailers and customers
has become increasingly urgent on a national
and global scale."
Trevor St. Baker, Managing Director, ERM POWER
“
ergy Conservation is an
Dem and Management and En dar for promoting
important opportunity in the 2011 calen
nities for demand
ncy and identifying opportu
”
energy efficie
side management. s
, Simcoa Operation
Jim Brosnan, Vice President
Specialist,
Dear Demand Management
electricity infrastructure, a
ing substantial investment in
With the continued rise in peak demand periods driv and response and overal
l
What does the evolving dem we truly implement demand
number of questio ns still remain unanswered. ir customers? How do
h mean to utilities and the
demand management pus t-effective network?
a more stable and cos
management policies for ped to bring
been researched and develo
nagement and Energy Conservation has and providing
The launch of Demand Ma wth in peak electricity demand
t illustrat e initiatives for reducing gro
you current case studies tha costs.
savings in future energy infrastructure
s:
vant if you need to addres
This industry forum is rele
and modification and
augmentation through dem
 Reducin g network investment and
management
es of peak control
ement by looking at advantag
 Evaluating demand manag
n of demand response
engthen customer adoptio
sin ess process changes to str
 Creating budemand side management
and overall
art meters
nagement systems and sm
technologies in demand ma
 Understanding emerging ment
to enable customer engage
of renewable
e reliability and integration
erational efficiency, servic
 Re-engineering op
technologies
ges and who are looking
s who share common challen
nity to network with colleague
Make the most of this opportu the peak power usage.
ement techniques to reduce
to action their demand manag
9 1000, email her at
. Call Judy Hizon on (02) 922
ce at this important industry gathering
Be sure to confirm your pla management.com.au
enquire @iqpc.com.au or visit demand
I look forward to seeing you
in June. BENEFITS OF
SPONSORING
Best regards,
& EXHIBITING
4 key reasons:
1. Direct access to your target market
Hykie Kwong 2. Building your company brand and position
and Management and
Conference Director – Dem
3. Increasing your competitive selling advantage
Energy Conservation
Energy IQ 4. Achieving a high profile association with key
decision makers
There are a limited number of opportunities available.
To secure premium exposure, contact Mike Adams on
+61 (0)2 9229 1083 or Mike.Adams@iqpc.com.au.
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3. DAY 1 | Tuesday 7 June 2011
8.30 Registration and Refreshments 2.30 Managing Demand Management and Energy Conservation
through Smart Metering Options
9.00 Opening Address from the Chair  Evaluating the success of smart metering at consumer level vs.
demand management at industry level
9.10 Reducing Network Investment with Demand Management  Assessing what’s possible with smart metering with direct load
and Energy Conservation control trials
 Understanding demand management through an evaluation of  Forecasting plans for the future
how energy demand can be modified and managed Sam Chen, DSM Technology and Strategy Manager
 Minimising the capital investment required to maintain sufficient INTEGRAl ENERGY
capacity to meet peak demand by shifting peak to another time
Afternoon Tea and Networking
KEYNOTE
of day 3.10
 Evaluating demand management by looking at advantages of
peak control 3.40 Understanding the Mythical and Elusive Consumer
 Relieving network constraints through peak load cuts or increased  What concepts, methods and tools can be draw on to understand
end use of efficiency consumers and their demand (with a particular focus on those
Terry McConnell, Business and Industry Relationship Manager that go beyond the psychology and economic rationalist based
ENERGEX understandings dominating current understandings)?
 How is the (changing) relationship between utilities and consumers
facilitated by the introduction of new smart technologies shaping
9.50 Delivering on Demand Management Strategies demand for energy?
 Addressing inefficiency in the energy market  Is there a new role for the consumer in the smart grid and what is
 Reducing cost by increasing demand management strategy it?
 Coping with peak demand and price fluctuations  How do utilities, governments and supply systems currently inform
David Heberlein, Group Manager Energy Conservation and consumer expectations and how can these be managed and
Demand Management ERGON ENERGY potentially changed?
Yolande Strengers, Associate Professor,
10.30 Morning Tea and Networking RMIT uNIVERSITY
11.00 Moving Sydney towards a Sustainable Low Carbon Future 4.10 The Role of Microgrids in the Smart Grid
 Highlighting updates in decentralised energy trigeneration and its Microgrids are local power systems that may or may not be connected
impact on the development of the Green Infrastructure Plan for Sydney to the distribution system and are typically controlled by the local
operator. Interest in microgrids is rising and it is likely that the number
 Providing an overview of how a decentralised and more
of microgrids connected to distribution networks will increase.
KEYNOTE
sustainable energy market for Sydney will impact the State’s
Currently there is no consensus on how microgrids will interact with
wider energy demands
the distribution system - they have the potential to threaten stability, or
 Establishing green infrastructure to enable future energy needs to assist. However microgrids, with their emphasis on sophisticated
to be derived from wholly renewable or sustainable resources control in order to manage their particular challenges, address many
Allan Jones, Chief Development Officer of the problems that will be required to overcome in realizing the smart
CITY OF SYDNEY (tentative) grid. This session examines some of the issues involved in connecting
microgrids to the distribution networks, and illustrates how microgrids
have a key role to play in the development of the smart grid.
11.40 The EWON Experience: The Customer-Retailer Relationship
David Cornforth, Project Leader
 Providing an analysis of the impact of pricing issues on households
CSIRO ENERGY TECHNOlOGY
with differences in consumption, income and other characteristics
 Working with the customer and retailer on the road to establishing
effective demand management and energy conservation 4.40 Energy Literacy and Demand Management
programmes Central Victoria Solar City trials demand management through cost
 Ensuring accurate and reliable information for energy customers reflective pricing and by facilitating regional planning for demand
management with our fourteen local government partners.
 Resolving customer concerns and identifying patterns, trends and
issues from customer complaints  Product design and purpose – extended time of use and critical
peak pricing
Clare Petre, Energy and Water Ombudsman NSW
 Key lessons learned from the Central Victoria Solar City demand
management trial
12.20 An Overview of the Australian Electricity and Gas Markets
 Managing customer’s expectations– the importance of tailored
Terry Grimwade, Executive General Manager Market Performance sales channels for critical peak pricing products
AuSTRAlIAN ENERGY MARkET OpERATOR lTD  Increasing the energy literacy of project partners to facilitate
engagement in demand management
1.00 Lunch and Networking Opportunity Leah Sertori, Project Director Central Victoria Solar City
2.00 Managing Energy Costs - Simcoa’s Experience with DSM 5.00 Closing remarks from the chair
 Identifying opportunities for DSM with an example from Simcoa and
their DSM development process 5.05 End of Day 1
 Determining the value of DSM to Simcoa
 Is DSM participation a drain on resources? 5.10 Start of Workshop A: Understanding the Mythical and Elusive
 Evaluating what it takes to enter into DSM in the WA Energy market - Consumer
does participation require an in depth knowledge of the electricity market? Facilitated by:
 Detailing the benefits to your bottom line by looking at how DSM Yolande Strengers, Associate Professor, RMIT uNIVERSITY
has worked for Simcoa
Jim Brosnan, Vice President
SIMCOA RESOuRCES
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4. DAY 2 | Wednesday 8 June 2011
8.30 Registration and Refreshments 12.40 Lunch and Networking
9.00 Opening remarks from the chair 1.40 APIA: The Future for Natural Gas in Australia
 Promoting the use of natural gas to substantially reduce
9.10 Limited-form Dynamic Pricing in the NEM greenhouse gas emissions
 Trend analysis of electricity costs and AWE  Encouraging investment in the required infrastructure to ensure
 Preliminary results from dynamic pricing pilots natural gas will provide power alongside renewable energies
KEYNOTE
 Ethics of dynamic pricing and formulating policy  Initiating better policies for gas for Australia’s energy needs
Prof Paul Simshauser, Chief Economist and Group Head of Steve Davies, Policy Advisor
Corporate Affairs AuSTRAlIAN pIpElINE INDuSTRY ASSOCIATION (ApIA)
AGl
2.20 Transgrid Case Study
9.50 The Future for Natural Gas in Australia Session details to be confirmed
 Promoting the use of natural gas to substantially reduce
Dr Ashok Manglick, Manager, Non-Network Projects
greenhouse gas emissions TRANSGRID
 Managing resource demand and satisfying customer’s
KEYNOTE
requirements 3.00 Afternoon Tea and Networking
 Understanding clarity of demand, forecasting of resource
requirements, and demand management tools 3.30 Customer Perspectives – Wow do we Make DM&EC Work?
Trevor St Baker, Chairman  What are the costs and the benefits to a customer?
ERM pOWER  How can we align the value of DM&EC between the distributor,
retailer and customer?
 At what point does the utility involve the customer in the decision
10.30 Clean Energy Council Presentation
process and at what point does the customer want to be involved?
Robert Murray-Leach, CEO
 The effectiveness of the regulatory test in the decision to augment
ENERGY EFFICIENCY COuNCIl the network verses a DM&EC solution?
Matthew Dodson, Smart Network Manager
11.00 Morning Tea and Networking THIESS SERVICES pTY lTD
11.30 Strategies in Carbon Reduction and the Role of Network 4.10 The Technology of Smart Grid Demand Side Management
Demand Management
 Electrical energy management using power electronic converters
 Managing infrastructure requirements and securing demand
 Microgrids, autonomous generation, demand side power
 Reducing increases in energy prices through greater network
management
efficiency
 Smart meters – what they can and cannot do
 Demand management and reducing carbon emissions
 Changing the Distribution Network Structure to accommodate
Chris Dunstan, Research Director,
Demand Side Management
INSTITuTE FOR SuSTAINABlE FuTuRES
Prof. Grahame Holmes, Innovation Professor - Smart Energy
RMIT
12.00 Energy Conservation and Peak Demand in Office Buildings:
Different Problems, Same Solutions
4.50 Closing Remarks from the Chair
 Linking energy efficiency, better building management and peak
load performance in office buildings
 Technological and non-technological factors for improved 5.00 End of Day 2 and Main Conference
performance
 Redefining comfort: opportunities for energy savings through 5.00 Start of Workshop B: How Peak Demand Management and
adaptive comfort Energy Education Can Save Energy and Dollars
 Show me the data: an analysis of static and dynamic comfort Facilitated by:
strategies Terry McConnell, Business and Industry Relationship Manager
Jesse Steinfeld, Engineer, Sustainability and Environment ENERGEX
INVESTA pROpERTY GROup
View the full agenda and more at demandmanagement.com.au
Here - you cannot only view the full agenda and speaker line-up, but if you head to our Download Centre
you will be able to gain access to relevant industry articles, speaker interviews, podcasts, past presentations
and research papers.
All of our content is current and regularly updated. It’s FREE and available 24 hours a day!
If you would like to contribute to the Download Centre, please feel free to get in contact with Carl Price,
Senior Online Marketing Manager on 02 9229 1000 or carl.price@iqpc.com.au.
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5. Interactive Workshops
Workshop A Tuesday 7 June | 5.10pm – 8.10pm
Understanding the Mythical and Elusive Consumer
Rationale: • Is there a new role for the consumer in the smart grid and what is it?
The rise of the smart grid and its associated technologies has led to greater • ow do utilities, governments and supply systems currently inform consumer
H
emphasis on understanding, managing and potentially changing consumer expectations and how can these be managed and potentially changed?
expectations and demand. However, the consumer remains an elusive and
almost mythical creature – difficult to pin down and predict. This workshop About your workshop facilitator:
will provide, discuss and share innovative concepts, methods and tools Yolande Strengers,
to understand consumers and their demand. It will challenge participants to Associate Professor,
think more broadly about the consumer, and the role energy utilities play in RMIT UNIVERSITY
shaping who the consumer is and what they want.
Dr Yolande Strengers is a Research Fellow at the Centre for Design (RMIT
Agenda: University), where she leads the Beyond Behaviour Change (BBC) research
group. Yolande was recently awarded a PhD in Social Science focused
This workshop will address the following challenging questions: on the institutional and behavioural dynamics of smart metering demand
• Who is ‘the consumer’? management programs. Her PhD involved interviews with households from
• How are consumer expectations set and how can they be managed? three Australian trials and demand managers across Australia. She has
• hat concepts, methods and tools can be draw on to understand
W also worked on a range of energy-related projects with clients and partners
consumers and their demand (with a particular focus on those that go beyond including EnergyAustralia, ANZ Bank and the Moreland Energy Foundation.
the psychology and economic rationalist based understandings dominating Prior to her research career, Yolande worked in corporate communications,
current understandings)? media and community relations roles in the energy and environment sectors.
• ow is the (changing) relationship between utilities and consumers
H
facilitated by the introduction of new smart technologies shaping demand
for energy?
Workshop B Wednesday 8 June | 5.00pm – 8.00pm
How Peak Demand Management and Energy Education Can Save Energy and Dollars
Rationale: • cquiring the tools necessary to develop your own energy
A
An effective demand management programme addresses the causes rather management approach
than the symptoms of excessive energy needs. Demand management
uses a range of strategies to modify the level and timing of energy demand.
About your workshop facilitator:
This workshop will demonstrate the way to benefits such as lower energy Terry McConnell, Business and Industry
bills, better energy services, the improved utilisation of resources and fewer Relationship Manager,
environmental costs. ENERGEX
Terry has over 30 years of experience at a local, national and international
Agenda: level. He has specialised in the areas of energy reduction and product
• Defining an action plan for curtailing energy consumption optimisation to the commercial and industrial markets.
• aining insights from a peak demand management programme to locate
G Terry joined Energex in 1998.
significant cost savings Some five years ago he took over as Group Manager Energy Efficiency
• upplementing your demand management programme by training
S within the non regulated arm of Energex and in 2009 joined the Network
personnel on energy, sustainability and the role everyone plays Performance division specifically working in the area of Network Demand
• ncorporating techniques and educational tools to promote energy
I and Risk Management.
conservation This group is responsible for implementing a number of energy conservation
• nderstanding the value of peak demand management and how to
U and demand management strategies and programs to reduce future energy
implement it consumption and demand in South East Queensland.
Information exchange for the energy industry
Join the debate and have your say! Smart Energy is Australia's new and growing business network, providing a vibrant and
dynamic online community of professionals who can readily share knowledge and thought leadership to help drive the evolution
of smart energy.
Keep up-to-date with the latest developments by following us on and
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6. Register Early & Save!
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sydney nsW 2000 Australia
Tel: 02 9256 4000
To speed registration, please provide the priority code located on the mailing label or in the box below. www.mirvachotels.com/quay-grand-suites-sydney
ENQSV WHen? 7 - 8 June 2011
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IQPC recognises the value of learning in teams.
Take advantage of one of these special rates:
 Register a team of 3 to the conference at the same time from the
same company and receive $500 discount
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 Ask about multi-event discounts. Call + 61 2 9229 1000
for more details
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accommoDaTion
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Management  RegisTeR me for Demand Management
& Energy Conservation
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Energy
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Consumption and Improving Power Reliability
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