3. Really? Another policy? Social media has fundamentally changed the communications landscape. These changes provide real opportunity – and real pitfalls. "Spectacular achievements are always preceded by unspectacular preparation.” – Roger Staubach 3
4. It Protects You dooce [doos] verb, dooced –verb (used with object) 1.to fire or sack an employee for the contents of a weblog: She got dooced for writing about her coworkers. Origin: 2002: weblogger (and current HGTV personality and author) Heather Armstrong, author of www.dooce.com is fired from her graphic design job.
5. It Protects the Organization’s Reputation 2007: Whole Foods CEO John Mackey is caught using a pseudonym online to attack a competitor in financial news forums. After significant reputational harm, Whole Foods moves to restrict all employee communications online. 5
6. It Can Protect Much More Than the Organization’s Reputation 6 65 years ago: the famous challenge of information security 2010: a new challenge of information security
7. The Benefits of a Social Media Policy Go Beyond the Defensive Guidance drives participation Participation drives connection Connection drives relationship Relationship drives partnership