1. Not just having a web site.
WEB STRATEGY

2. New media. It’s more than a decade old!
NEW MEDIA?

3. Are you paying attention
WEB STRATEGY

4. Who will be your Web strategist?
NEW SEAT AT THE TABLE

5. 175million + Users
Facebook 1.1 billion visits
75‐100million Users
Myspace 810 million visits
5 ‐10,000 new Users every day
Twitter 54 million visits (web only)
SOME FAST FACTS

6. Sept ‘08
Australia 11 million + Home Internet Users
Less than 12 months 21 million page views
cairns.com.au 1.8 million to 1 photo gallery < 1 week
34,000+ videos uploaded as applications to
Tourism Qld the Best Job in the World campaign
SOMETHING LOCAL

7. In Money
In Time
In Resources
In Thought
HOW MUCH ARE YOU SPENDING?

8. 1. Business
2. Community
3. Technology
Your strategy is how to best combine all 3 elements for your
desired outcomes
WEB STRATEGY

9. • Manage your brand
• Choose your outcomes
• Understand your community
• Implement technology
• Measure, Review, Adapt
• Start again!
WEB STRATEGY

10. Get your online brand right
Do an audit.
MANAGE YOUR BRAND

11. Domains?
Search?
Local Search?
Social Networking?
Is it current?
AUDIT

14. Are you alert?
ALERTS?

15. Google Blogs Alert for: ireckon
Twitter | The Basics ~ Paul Pondering
By noreply@blogger.com (Paul Rasmussen)
My Blog List. THE DAILY BLONDE ∙ If Only Dogs Could Talk... 8 hours ago. Darryl
King's blog ireckon ∙ Social Media Tips; The little things about the Obama
Campaign. 10 hours ago. lifekludger ∙ WizMouse Scrolls Out of Focus Windows ...
Paul Pondering ‐ http://pauldrasmussen.blogspot.com/

16. Inquiries
Sales
Job Applications
Market Research
Product Trialling
Support and Service
Reduced overhead & better workflows.... And much more
POSSIBLE OUTCOMES

17. Who are they?
What do they want?
Do you care?
YOUR COMMUNITY

18. Go to them Bring them to you
Corporate Sites Search Marketing
Outbound / Push Marketing Brand Extensions
Community Marketing Virtual Worlds / Games
REACHING YOUR COMMUNITY

20. Rating sites
Networking sites
Video / Blogs / Podcasts
Widgets
Instant Messaging / Micro Blogging
Voting ...
COMMUNITY MARKETING

22. Don’t be FAD driven, be Outcome driven!
Be practical.
There is a cost.
PUBLIC HEALTH WARNING

23. Not 1 dimensional.
It is not all about publishing content.
It’s about building relations and starting conversations!
3D VIEW

24. Understand your relationships.
Where do they exist?
How do you utilise them?
Know when to just do the business.
RELATIONSHIPS

26. Help someone.
Answer a question.
Give your time for free.
Create trust and honesty.
Be authentic.
HAVE A CONVERSATION

27. Content Management
Blogging
Video
Polls / Surveys
Help Desks
Spreadsheets, Word Processors, CRM..
There is a web based application for just about everything
WHAT TECHNOLOGY?

29. Just because you can doesn’t mean you should
A WORD OF CAUTION

30. Analytics.
Useability Testing.
Simple Variant testing.
STOP GUESSING

34. You can’t do everything especially in a small business.
Test.
Measure.
Do what you can handle.
Manage your resources.
Just because they won’t, doesn’t mean you shouldn’t!
LET’S BE PRACTICAL

35. Your developers are part of your relationship.
Work with them on your strategy.
Help them to help you.
You need to learn too – they can’t survive from free advice either.
They are new media’s accountants, lawyers, plumbers & electricians.
RELATIONSHIPS

36. It’s interactive.
There are few rules.
It is not generational. Get over the age / generational thing.
Create connections and use them.
Be real.
Use basic tools and learn.
It takes work. But all business requires effort
Improve your relationships not your numbers.
You cannot master it all. Don’t try to.
SUMMARY

37. well that’s what ireckon!