1. Ireland.
Ireland.
Innovation delivered.
Innovation delivered.
Presentation by: Mark Durkin
DRAFT

2. Contents
•
New service proposition - IDA collective
•
Competitive landscape – IDA, our clients
•
Anticipate & innovate
•
The investors perspective
•
Client conversion – solution, approach, examples
•
Delivering against Horizon 2020
•
London
•
Q&A

3. Collective Opportunity
Opportunity for
IDA collectively
Cross
divisional
value
proposition
Maximise
existing and
target client
conversion
Abstracts
the
complexity
of investing
in Ireland
Simplifies
the decision
making
Optimised
for client on
boarding

4. Global Competitive Landscape
Increased competition
Competitive advantage erosion
Lean &
Mean
Access global
markets
Traditional business models
reengineered
Increased regulation
Agile new entrants
Mobile Apps / Web tech
New delivery channels identified
– global reach
Paradigm shift
Traditional companies –
innovate
Gain CA – Innovation
iPhone – early adapters
Speed to market is key
Lead by example
Mainstream

5. IDA – T+1825 - Anticipate
-
Post Financial State Aid
Future proof our offering
Today, tomorrow, beyond
-
Anticipate, influence

6. Innovation
Innovation
Why?
To remain relevant
is not about doing
things right…
To survive
To reinvent
its about doing the
its about doing the right things
right things…
is not about doing things right
To develop a CA

7. The Irish “Crowd”…
where the world works
7

8. We live in an Era of Change...
8

9. The contribution of intangible assets (eg patents, brands,
software, etc) to Company Value
9

10. 10

11. Perhaps the most significant
change.......get ready....
11

12. Financial Services Technology “IFSC&ICT”
Innovation Incubator platform is great,
but it is a “one shot” event.
How to ensure a constant stream of Irish innovation for Global companies ?
Need to create a Global platform which can constantly bring
Irish innovators, freelancers, solvers together
to address complex industry needs
12

13. Innovation happens Beyond the
Four Walls
13

14. The Investors Perspective
Property
Risk
Unknowns
Resources
(HR)
Invest
Champion
Challenges
Competition
Internal
Competition
Concerns
Positives
Talent
Tax rate
Track record
Education
For good projects
/ funding
Success / career
development
skills

15. Help to Convert Targets
Beach-Head strategy
Differentiator
Need to help our clients
convert
Crossing the Chasm
Start small – grow
Support infrastructure –
Packaged solutions
Ireland Inc. proof the concept
Google at the start – Google today
Sweet spot
PayPal at the start – PayPal today

16. Crossing the Chasm – The Solution
The value proposition
is Ireland Lab
(iLab)
- iLab makes easy the complexity of investment
- By simplifying the decision making process
- Transforming established barriers to investment
Landing platform, launch pad / external RDI expansion option
fostering open innovation / collaborative

17. Crossing the Chasm – The Solution
iLab is a configurable solution
that mitigates investor risk
Resources
Risk
Invest Champion
Competition
The Chasm
iLab methodology
Configurable
solution for
emerging
Configurable
solution for
established

18. The New Approach – Agile
Programme
Cross the Chasm
Mobilise &
Accelerate
Ireland Lab
Initiatives
Remove /
mitigate the risk
Rapid
mobilisation &
accelerate to
market
Rapid
on-boarding
Make the invest
decision easier
IDA Ireland
conduit –
ecosystem of
support
Implementation
Configurable
solutions for
emerging
Configurable
solutions for
established
iLab

19. iLab – Support Programmes
iLab – A Complete Solution
IDA SSC
-
Tax Credits
Work Permits
CBI Applications
Grant Support
Accelerator
Programme
- Rapid client on
boarding &
Mobilisation
Incubator
Environment
-
Open Innovation
Collaboration
Agile Teams
Sector Support
-
Ideation
Collaboration
Platform Tools:
Crowdsourcing

20. iLab – Sector Support Examples
iLAB
Conferences Showcasing “Why Ireland” for Financial & Banking Technology

21. Why Ireland for Investment
• We take the uncertainty out of the investment
decision and allow Ireland Inc. the opportunity
to answer the questions “Why Ireland”
• iLab allows us to better connect with our
clients
• Make the decision to invest – easy and
seamless
• Support the “Invest Champion” to realisation

22. Why Ireland for Investment
•
•
•
•
•
Expert team
Mobilised
Delivering - project plans
Producing tangible results
Proving the concept
“Why Ireland”
Sustainable

23. iLab – Helping Deliver – Horizon 2020

24. London – The Competition
We are already playing catch up, lagging behind London
Level 39 – Early
Level 39 - Later
Now in its second year, the London Lab is run by
Accenture in collaboration with a group of the UK’s leading
financial service institutions, angel investors and venture
capital firms.
Joanna Shields, CEO to Tech City
UK, the British government
organisation charged with
trumpeting startups in London:
“Fin-tech is a lucrative and
exciting growth market
It’s also supported by the Mayor of London, the City of
London Corporation and the Technology Strategy Board.
“The FinTech Innovation Lab London is a great step
forward that will enable entrepreneurs to develop new
ideas and cement London’s position as a global leader in
financial services and technology innovation.” Antony
Jenkins, Group CEO, Barclays.

25. To learn more log on to idaireland.com
+353 1 603 4000
Idaireland@ida.ie
Thank You
Questions & Answers

26. Existing activity – Crowdsourcing