Moving People, Hanne Müller. European Physical Activity Promotion Forum (MOVE)
1. Moving People:
Bridging gaps in physical activity
levels in Europe
Official Conference for European Week against
Cancer 2013, May 29-30, Dublin Ireland
12. Specific objectives of Now we MOVE:
I. Raise awareness about the benefits of sport and
physical activity among European citizens;
II. Increase accessible opportunities to be active in
sport and physical activity by developing new and
up-scaling existing initiatives;
III. Enable sustainable and innovative capacity-building
for the MOVE Agents through advocacy and open-
sourced solutions.
13. MOVE Week 2012
COMMITED EUROPEANS
• First edition of MOVE WEEK took place 1-7 October 2012
• 250 organisers in 23 European countries attracted over 140,000 participants
Belgium, Bulgaria, Croatia, Czech
Republic, Denmark, England, Estonia,
Finland, France, Hungary, Iceland,
Ireland, Italy, Latvia, Lithuania,
Macedonia, Portugal, Romania,
Scotland, Serbia, Slovakia, Slovenia
and Spain.
14. MOVE Week DNA
ACCESSIBLE TO ALL
Aquagym Master Class
04/10/2012 in Barcelona, Spain.
Seniors - Retired
Street Games basketball
tournament, 06/10/2012 in
London, England.
A day full of sports 05/10/2012 in
Prague, Czech Republic.
Kids – School initiative
Youth - Students All – Family run
• MOVE Week is universal reaching all ages &
social categories.
• In addition to the physical activity
meetings, conferences and seminars have
been organised to build capacity and promote
the value of sport and physical activity.
Svoli Convention offered
new ideas for group
instructors.
The oldest European marathon:
89th annual Kosice Peace
Marathon in Kosice, Slovakia.
County of MEĐIMURJE,
CROATIA
Women
Girls event , 07/10/2012 in
London, England.
15. NOWWEMOVE.COM hosted MOVE Week
Creation of a dedicated platform to:
• Inform users about “Move Week events”,
• Engage them to become active participants,
• Share their initiatives,
• Learn about the benefits of sport and physical activity.
Before During After
Register your event
participation
Motivate your friends
Follow your event
Share initiatives & “best practice”
through “I DID IT” section
Post videos featuring events on
social networks
ONLINE COMMUNICATION PLATFORM
Review an event
Join the community
17. Call for MOVE agents
• Organization
• School,
• Municipality,
• Sports club
• National, international entity with
the capacity to mobilise physical
activity events on the local level
• => willing to lead volunteers,
peers, team members, and youth
towards successful achievement
in their community
18. But the physical activity gap is not restricted to countries!
Inequalities in health related to physical activity are strongly
related to socio-economical factors.....
The MOVE project
19. What is so special about MOVE?
Explicit and exclusive focus on social disadvantage
Comprehensive approach
Wide-rangning and cross-sector partnership behind the
project
Strong participation by research insitutions
Strong capacity-building dimension
20. Strong capacity building dimension
Ultimate goal: increase physical activity levels of socially
disadvantaged groups
Intermediate goals:
Enable MOVE partners to
- better reach socially disadvantaged groups
- develop and conduct suitable programs
The conceptual framework: the ADEPT model
21. Good practice collection
162 project descriptions
From 26 countries in Europe
and 130 organisation
Top 5 submitting countries:
United Kingdom, Germany,
Denmark, Italy and Spain
22. What we were looking for
SDGs as target group
Promoting physical activity
Well-managed
Sustainable
Monitored and evaluated
Evidence of success – achieving
goals plus impact for target
groups
Can be applied elsewhere
23. MOVE pilot projects
Empowering Collaborating Partners to implement good
practice. How?
14 pilot projects in 12 countries
Focus on specific good practice elements: networking,
sustainability and quality management
Seed money and support for implementation
Opportunities for networking and information sharing
Great variety in target groups and approaches
24. Mobilising partnerships
Requirements: new, cross-sectoral, reach out to SDGs and
work at the local, national or European/international level
Related to capacity building: linking organisations across
sectors, levels and types
Planning and/or impelmenting activities relevant for SDGs
during and after the MOVE project.