2. The Challenge
• What to Write
• Overload of information
• Competing philosophies on content
creation
• Consumers are tired of in-your-face
advertising
3. Reality
• Most people look to the Internet to find
information on almost everything
• Attention span is at its lowest
• Inboxes full to capacity
4. Content Marketing
• To educate prospective clients, but also
to convert them into paying customers.
• To get your website to rank higher on
Google search engine results so that
people can find you.
• To get prospective customers to like and
trust your brand.
5. What’s the Answer?
• Create content that speaks to your customers’
needs and offers solutions to their problems.
• Know the purpose of your content and how it will
promote your business – think strategically!
• Stay consistent – creating an editorial calendar
will help.
• Forget what you learned in English composition
class.
6. More Solutions
• Tell them something they don’t know – be a
thought leader. Connect your content to current
events – make it relevant.
• Track your progress by utilizing Google
Analytics, Facebook Insights, checking re-tweets
and LinkedIn activity.
• Reshare content if you have to, but be careful
not to do it too frequently.
• Listen to what readers are saying in response to
your content, particularly those who comment on
your social media posts.
7. Resources
• Here are two innovative uses of content by
major corporations.
-- http://yourquestions.mcdonalds.ca/
This website is a place for Canadian residents to
ask McDonalds questions about its food and to
get answers straight from the source.
-- http://www.coca-colacompany.com/
This is a goldmine of information on Coca Cola’s
history, its sustainable efforts and more.
8. You can find this presentation on www.slideshare.net/irishgirl2
• Colette Connolly
• colette@connwrite.net
• 914-584-2406
• www.connwrite.net