What is happening in search, how it got to this point, what influences it and where it is heading in the future

1. @irishwonder ThinkVisibility, March 2013

2.  2006:
(http://searchenginewatch.com/article/2058896/Watching-Google-Press-Day-Slides-Live-Commentary)
@irishwonder RIMC, March 2013

3.  2012:
Matt Cutts mentions 200 signals in his video about freshness
(http://youtu.be/o4hH4ZQ_19k)
@irishwonder RIMC, March 2013

4.  Signals changing over time
 It’s all about how these signals interact
 The result can be unpredictable even to
Google itself
@irishwonder RIMC, March 2013

5. @irishwonder RIMC, March 2013

6.  Different rules apply to different niches
 You cannot have an empty SERP
 Different types of queries require different
approaches
@irishwonder RIMC, March 2013

7.  It’s mostly about being present in Google Places
@irishwonder RIMC, March 2013

8. EMD
@irishwonder RIMC, March 2013

9. @irishwonder RIMC, March 2013

10. @irishwonder RIMC, March 2013

11. EMD
@irishwonder RIMC, March 2013

12. EMD
Hacked
@irishwonder RIMC, March 2013

13. Complete with Google+ page
and posts
@irishwonder RIMC, March 2013

14. Wikipedia
Disambiguation
@irishwonder RIMC, March 2013

15. @irishwonder RIMC, March 2013

16.  You better be a news site to rank here
@irishwonder RIMC, March 2013

17. OK that was helpful, thanks
@irishwonder RIMC, March 2013

18. @irishwonder RIMC, March 2013

19. @irishwonder RIMC, March 2013

20. You need to rank in Image Search to appear in general search
@irishwonder RIMC, March 2013

21. @irishwonder RIMC, March 2013

22. @irishwonder RIMC, March 2013

23. @irishwonder RIMC, March 2013

24.  But that was all about Google…
@irishwonder RIMC, March 2013

25.  In 2006, it used to be like this:
@irishwonder RIMC, March 2013

26.  Today:
@irishwonder RIMC, March 2013

27.  Today:
@irishwonder RIMC, March 2013

28.  Microformats
 Personalised Search
 Duplicate Content and DMCAs
 Search+Social
 Paid Search
 International Search
 Mobile Search
@irishwonder RIMC, March 2013

29.  More open communication with site owners
 Better understanding of user intent
 More than one search engine
@irishwonder RIMC, March 2013

30.  Slide 2 - searchenginewatch.com
 Slide 3 - youtube.com, Matt Cutts
 Slide 15 - martinmacdonald.net
 Slide 25 - bruceclay.com
 Slide 27 - statcounter.com
@irishwonder RIMC, March 2013

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• LinkedIn: linkedin.com/in/irishwonder
@irishwonder RIMC, March 2013