2. 2
We combine behavioral science
and technology
to create next level marketing
solutions.
Science Rockstars
Data driven, Human Obsesse
““““1 of the 4 - 2012
Stanford spin- off’’’’s
to watch””””
STANFORD MEDIA X
CONFERENCE (JAN’13).
““““1 of the 5 Dutch
start ups that will
make the difference””””
SINGULARITY UNIVERSITY
(FEB’13).
Featured in Forbes,
Techcrunch, Wired
and many others.
2
3. 3
We combine behavioral science an
technology to create next level
marketing solutions.
Science Rockstars
Data driven,
Human Obsessed
““““1 of the 4 - 2012
Stanford spin- off’’’’s
to watch””””
STANFORD MEDIA X
CONFERENCE (JAN’13).
““““1 of the 5 Dutch
start ups that will
make the difference””””
SINGULARITY UNIVERSITY
(FEB’13).
Featured in Forbes,
Techcrunch, Wired
and many others.
3
We combine behavioral science
and technology to
create next level marketing
solutions.
5. 5 55
Persuasion API, interprets data on
customer level with an intelligent,
learning algorithm based on the
latest behavioral Research at
Stanford University
This allows our clients to
dynamically alter HOW they
pitch to every individual
customer in real-time!
Ok.. but how does this work?
6. 66
The goal of persuasion is to change someone’s
attitudes or behavior.
Persuasion, you say?
8. 8
Persuasion works...
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
9. 9
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
Persuasion works...
Does it?
10. 10
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
Yes, but less is more
11. 11
So which strategy to pick?
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SOCIAL PROOF
SCARCITY
SCARCITY
SCARCITY
FRAMING
CONSISTENCY & COMMITMENT
CONSISTENCY & COMMITMENT
LIKING
16. 16 15
Everybody has a unique
persuasion profile...
normal page
social proof
authority
scarcity
MIKE
15
17. 17 1717
Profiles are estimated
using our unique learning
algorithms...
Users interact and we directly improve our
profiles to give even better persuasion advice
normal page
social proof
authority
scarcity
First page served/email:
normal page
social proof
authority
scarcity
second page served/email:
normal page
social proof
authority
scarcity
third page served/email:
= effect
18. 18 18
Our real-time advices tell
you which sales strategy
to use for which customer.
Resulting in optimal
personalized communication!
18
normal page
social proof
authority
scarcity
MIKE