1. City brand guidelines Draft version 01
City brand guidelines page 1

2. Contents
‘IN Salford’ logostyle 3 The ‘IN Salford’ endorsement logo has been created
to promote the city of Salford as a whole and to
Logo colour 4 create a mechanism for a joined-up partners and
Logo secondary colour 5 stakeholders within the city.
Logo clear area 6 These guidelines give an overview of how the
‘IN Salford’ visual identity works and the basic
Logo placement 7 guidelines that need to be followed.
Incorrect usage 8
For further details, examples of correct usage
More information 10 please contact Creative Services on 0161 793 3761.
page 2 City brand guidelines

3. ‘IN Salford’ logostyle
The ‘IN Salford’ endorsement logo is an easy to The ‘IN Salford’ endorsement logo has white
use device that can be simply added to promotional keyline around the outer edge as a default.
material as a badge or logo. For details regarding The keyline allows the logo to stand out
the placement of the logo, please refer to page 6. better on solid backgrounds or images.
This logo may not be redrawn, distorted or altered
in any way.
City brand guidelines page 3

4. Logo colour
The logo colour is magenta, chosen for its up-beat Information
and highly visible properties. For colour references using other media
than Pantone please contact Creative Services
It also has been selected for ease of reproduction on 0161 793 3761 or email
across many applications. Whether printing as spot creative.services@salford.gov.uk
colour or out of 4 process colours, 100% consistency
should be achieved.
PANTONE Process
Magenta (coated or
uncoated).
Magenta four colour
process breakdown.
PANTONE® C 0
Process
Magenta M 100
Y 0
K 0
page 4 City brand guidelines

5. Logo secondary colour
The secondary colour is solid black and was chosen
to compliment the main colour both visually an in its
ease of application.
Secondary colour use is reserved for black and white
printing or if the main colour is not available.
PANTONE Process
Black (coated or
uncoated).
Black four colour
process breakdown.
PANTONE® C 0
Process
Black
M 0
Y 0
K 100
Coloured stock use
When printing onto coloured stock, the logo in the
secondary colour should be used. The logo text will
appear reversed out of the coloured stock. This is the
only circumstance in which the logo type can appear
in another colour (i.e. the colour of the stock).
City brand guidelines page 5

6. Logo clear area
A clear area around the logo will ensure visibility and
impact on every communication.
As illustrated below, the height of the logo is the
standard unit of measurement for calculating the
minimum logo clear area.
page 6 City brand guidelines

7. Logo placement
While the ‘IN Salford’ endorsement logo provides a
high degree of flexibility, consistent placement of the
logo will help to ensure recognition and a cohesive
look across all media.
Following the clearance rule on page 6 of these
guidelines the logo can be placed in any of the four
corners of any page. See examples below.
City brand guidelines page 7

8. Please don’t...
The ‘IN Salford’ endorsement logo has been
carefully created and must never be recreated.
Inconsistency of any kind will undermine our efforts
to create a cohesive identity for city of Salford.
Don’t...
recreate the logo
IN Salford IN SALFORD
Don’t...
use the logo uncontained
IN Salford IN Salford
Don’t...
distort the logo
Don’t...
reproduce in other colours
IN Salford IN Salford
page 8 City brand guidelines

9. and don’t...
Don’t...
reproduce as a tint
IN Salford IN Salford
Don’t...
transpose the colours of the logo
IN Salford IN Salford
City brand guidelines page 9

10. Digital artwork
FF Din Salford font has been specially created to
produce the ‘IN Salford’ endorsement logo and is not
supplied as a system font for Macs and PCs. Digital
artwork has been created with this in mind. The
logos have been saved as Adobe Illustrator EPS files,
with the fonts outlined. Your computer will not need
the font to read the logo.
The supplied artwork is designed for use within
recognised graphics and publishing applications
such as QuarkXPress, Adobe InDesign, Adobe
Photoshop, Adobe Illustrator and Macromedia
Freehand.
Advice
These guidelines have been produced to help
designers use the logo. It is essential that this guide
is followed at all times, to maintain a consistent
quality across all publications which carry the logo.
If you require further advice on the use of the ‘IN
Salford’ endorsement logo please contact Marketing
and Communications on 0161 793 3761 or
email creative.services@salford.gov.uk
© Salford City Council 2005
These corporate guidelines are the property of Salford City Council and are issued on condition they are not
copied or reproduced without the consent in writing of Marketing and Communications, Salford City Council.
page 10 City brand guidelines