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Discover your femininity: Nymboonize yourself!

Every girl, every woman is a complex system of seductive force which
                                 - in a
                    generic term- we call femininity

 A great number of paradigm - the romantic type, the sexy kind,the
                                  sport-
 aholic, the floordance victim, are expressions of the different ways
                                  which
                 make a girl or a woman one in a kind.

                      Nymboo is all about this

                  Find your style, and let it shine!
Six sexy “Pin Ups”, styled with a unique and brand new graphic style

The Nymboo Girls are
  inspired by sex symbols and worldwide known feminine icons, past present :
Marylin Monroe, Betty Page, Lolita

  all mixed through different design, fashion and styles, modern or classics,
from the Liberty age to the 80’s mojo, from surf vibrations to afro style
She’s the Dark Lady of the group.
She’s very sensual and elegant.
Her personality’s ‘lunar’ and a bit enigmatic,but with
no shadow of pessimism.
Her ‘secret weapons’ are her beautiful deep eyes
and her intriguing smile.




She’s an easy-going girl.
She’s romantic and very optimistic.
She can see beauty everywhere, even where no one can
 find it.
Everyone thinks she’s a ‘bimbo’, but she’s actually very
 smart.
Her personality’s incredibly strong and she can overcome
all difficulties thanks to her fantastic optimism and to her
irresistible charm.
She was born in Hawaii and she’s
very keen on the traditions of her islands.
She’s very competitive and very good at sports
(boys find it hard to win when playing against her),
but a flower in her hair is enough to make her look
very feminine.




She’s an hyperactive girl, very dynamic and incredibly
self-confident.
She’s the best at dancing and singing and...rhythm’s her
life!
She’s sincere and direct and she can easily make
friends or draw the attention on her!
She’s very dynamic.
She loves all kind of sports and she’s always happy...
in love with life and with everything around her.
She’s friendly and she’s got an incredible sense of humor.
She’ll never admit it, but...she ‘s very sexy too




She’s the most romantic of the Nymboo girls.
She’s very talented, cultured and creative and she loves
studying.
She’s keen on all forms of art and she knows a lot about
painting and about literature.
She’s shy and thoughtful, but her fine beauty often makes
her be the center of attention.
THE BRAND
Sexy, funny, heterogeneous.

BENEFIT
The Nymboo brand fits the different types of femininity
and help every girl express their inner self.

CLAIM:
NYMBOONIZE YOURSELF
FACTS AND SIMBOLS SUPPOTING THE BRAND CLAIM:
Nymboo Girls
Different types and treatment
Modern graphic, sexy with humour
Consistency between different styles

IT MAKES ME FEEL:
Pretty, Radiant, Attractive

IT MAKES ME LOOK:
Easy-going, Sexy (in a positive sense) Ironic
Kawaii
                            Style



        Hello Kitty

              Tutti Cuti
Soft                                                 Strong
tone                                                  tone
                                    Charuca
       Sanrio Friends
                                          TokiDoki




                           Street
                           Style
TO OFFER LICENSEES A NEW PROGRAM WHOSE BASIC INGREDIENTS ARE



 Worldwide and universal appeal

 Brand new positioning

 Long term development through an unlimited roster (currently the 6 first only)

 Collectability

 Easy access to product development through an extensive style guide

 …so sexy!
spread categories
         and territories
    6 NEW NYMBOO GIRLS
          EACH YEAR




Key categories in key territories



 Web site-Blog-Social Network
Communication plan ( ongoing )
Stationary             ITALY
        gift
      Apparel               UK
Fashion accessories
                           USA
    Cosmetics




    Underwear           East Europe
    Nightwear         Southern Europe
    Beachwear
                      Southern America
     Eyewear
ih@blcmex.com
       isaachop@gmail.com

 Mexico: mobile: 04455 2106 1332
            office: 2591 94 26

Abroad: mobile: +(521) 55 2106 1332
        office : +(525) 55 2591 9426

Bosques de Radiatas 18 interior 701
 Bosques de las Lomas C.P. 05120
     Cuajimalpa de Morelos
           México D.F

          www.blcmex.com

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Brand book NYMBOO

  • 2. Discover your femininity: Nymboonize yourself! Every girl, every woman is a complex system of seductive force which - in a generic term- we call femininity A great number of paradigm - the romantic type, the sexy kind,the sport- aholic, the floordance victim, are expressions of the different ways which make a girl or a woman one in a kind. Nymboo is all about this Find your style, and let it shine!
  • 3. Six sexy “Pin Ups”, styled with a unique and brand new graphic style The Nymboo Girls are inspired by sex symbols and worldwide known feminine icons, past present : Marylin Monroe, Betty Page, Lolita all mixed through different design, fashion and styles, modern or classics, from the Liberty age to the 80’s mojo, from surf vibrations to afro style
  • 4. She’s the Dark Lady of the group. She’s very sensual and elegant. Her personality’s ‘lunar’ and a bit enigmatic,but with no shadow of pessimism. Her ‘secret weapons’ are her beautiful deep eyes and her intriguing smile. She’s an easy-going girl. She’s romantic and very optimistic. She can see beauty everywhere, even where no one can find it. Everyone thinks she’s a ‘bimbo’, but she’s actually very smart. Her personality’s incredibly strong and she can overcome all difficulties thanks to her fantastic optimism and to her irresistible charm.
  • 5. She was born in Hawaii and she’s very keen on the traditions of her islands. She’s very competitive and very good at sports (boys find it hard to win when playing against her), but a flower in her hair is enough to make her look very feminine. She’s an hyperactive girl, very dynamic and incredibly self-confident. She’s the best at dancing and singing and...rhythm’s her life! She’s sincere and direct and she can easily make friends or draw the attention on her!
  • 6. She’s very dynamic. She loves all kind of sports and she’s always happy... in love with life and with everything around her. She’s friendly and she’s got an incredible sense of humor. She’ll never admit it, but...she ‘s very sexy too She’s the most romantic of the Nymboo girls. She’s very talented, cultured and creative and she loves studying. She’s keen on all forms of art and she knows a lot about painting and about literature. She’s shy and thoughtful, but her fine beauty often makes her be the center of attention.
  • 7. THE BRAND Sexy, funny, heterogeneous. BENEFIT The Nymboo brand fits the different types of femininity and help every girl express their inner self. CLAIM: NYMBOONIZE YOURSELF FACTS AND SIMBOLS SUPPOTING THE BRAND CLAIM: Nymboo Girls Different types and treatment Modern graphic, sexy with humour Consistency between different styles IT MAKES ME FEEL: Pretty, Radiant, Attractive IT MAKES ME LOOK: Easy-going, Sexy (in a positive sense) Ironic
  • 8. Kawaii Style Hello Kitty Tutti Cuti Soft Strong tone tone Charuca Sanrio Friends TokiDoki Street Style
  • 9. TO OFFER LICENSEES A NEW PROGRAM WHOSE BASIC INGREDIENTS ARE Worldwide and universal appeal Brand new positioning Long term development through an unlimited roster (currently the 6 first only) Collectability Easy access to product development through an extensive style guide …so sexy!
  • 10. spread categories and territories 6 NEW NYMBOO GIRLS EACH YEAR Key categories in key territories Web site-Blog-Social Network Communication plan ( ongoing )
  • 11. Stationary ITALY gift Apparel UK Fashion accessories USA Cosmetics Underwear East Europe Nightwear Southern Europe Beachwear Southern America Eyewear
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. ih@blcmex.com isaachop@gmail.com Mexico: mobile: 04455 2106 1332 office: 2591 94 26 Abroad: mobile: +(521) 55 2106 1332 office : +(525) 55 2591 9426 Bosques de Radiatas 18 interior 701 Bosques de las Lomas C.P. 05120 Cuajimalpa de Morelos México D.F www.blcmex.com