Rovi Cloud Services Rovi Cloud Services is a suite of web-based solutions that can help online, mobile and application developers - as well as CE manufacturers and service providers - quickly build innovative new products, services and applications for the connected consumer. With Rovi Cloud Services, you can provide a unique and compelling experience and deliver it across multiple platforms and devices. Rovi Cloud Services currently includes advertising, data, management, media recognition, recommendations and search. Designed for Entertainment Applications * Allow consumers to discover content with sophisticated recommendations, search and entertainment metadata * Enhance the user experience with robust media recognition capabilities and deep information about music, movies, TV shows, celebrities and more * Innovate by creating unique entertainment applications, content and services accessible on multiple devices and platforms * Monetize connected offerings and promote products and services with advertising capabilities and sponsored search and recommendations

1. overview
Rovi Cloud Services
Entertainment web services that allow consumers to
discover, manage and enjoy digital content on multiple
platforms and devices
entertainment applications,
Consumers have more options than ever before when it comes to enjoying
content and services
entertainment anytime, anywhere. Want to watch your favorite TV show?
for multiple devices and
Grab your bag and pick up your phone. Looking for the latest music video on platforms
YouTube? Turn on your TV and point your remote. Hoping for a Hollywood
hit this evening? Power up your favorite gaming machine and let the
discover new content
streaming begin...
to drive sales and
consumption
As our world becomes more connected to the internet, content and services
that were once device-dependent are now readily accessible on multiple
screens. By the year 2020, there could be up to 16 billion connected devices experience with rich
entertainment information
with an average of nearly 6 devices for every person on the planet. (Source:
about music, movies, TV
McKinsey Quarterly, 2010, Number 2, The Internet of Things) shows, celebrities and more
To compete in this “always-on,” connected world, CE manufacturers, service
providers, and online, mobile and application developers will need to quickly offerings with advertising
capabilities and
build products and services that provide consumers with up-to-the-minute,
sponsored search and
accurate information and content, as well as a consistent user experience. recommendations
Rovi Cloud Services, our entertainment web
services offering, can help you do just that—as
well as differentiate your products, speed time-
to-market and drive sales and consumption,
in a exible, scalable way like never before.
Rovi Cloud Services’ recommendations,
search, data, advertising, media recognition
and management solutions allow consumers
to discover, manage and enjoy content
and applications on multiple platforms and
devices. They can help you bring products and
services to market faster—from entertainment
applications to stores and portals—as well as
maintain up-to-date content to help ensure your Rovi
customer keeps coming back. Cloud Services
Using Rovi Cloud Services, you can also add
content and features on the y without investing
in new infrastructure or licensing new software.
And, you have the ability to easily extend your
existing capabilities as needed, and as soon as
you need them.

2. Rovi Cloud Services Components
Rovi Advertising Service
create recurring revenue streams by integrating living room display
advertising into devices such as TVs, set-top boxes and game consoles.
The service provides engaging, relevant ads that appeal to consumers,
including interactive banners, menu enhancements, wraps and skins, and
video microsites with retail and social networking tie-ins. And with Rovi,
the advertising ecosystem is managed for you—from sales and campaign
management to traf cking, measurement, and more.
Rovi Data Service
In addition to providing one of the world’s largest and most
comprehensive catalogs of entertainment metadata, Rovi Data Service
gives you instant access to its content, enabling fast integration of
information on music, movies, TV shows, celebrities and more, with your
entertainment offerings. With our hosted infrastructure, content remains
fresh as new data is consistently updated.
Rovi Media Recognition Service
With Rovi Media Recognition Service, advanced identi cation tools and
extensive entertainment metadata combine to enable consumers to
more easily nd content. Sophisticated ngerprinting technologies are
used to nd digital media les, which are then tagged with rich data that
describes the content. Rovi Media Recognition Service makes it easier for
consumers to discover, search for and manage digital media.
Recommendations, search, data,
advertising, media recognition,
management web services ...

3. Rovi Cloud Services Components
Rovi Recommendations Service
With Rovi Recommendations Service, you can deliver powerful,
intelligent recommendations that help consumers discover content
a wide variety of platforms. Developed with the digital environment in
mind, Rovi Recommendations Service is available in two packages.
The Essential Recommendations package gives you the exibility to
integrate the fundamentals, such as item-based, ltered and popular
recommendations. The Advanced Recommendations package provides
more sophisticated recommendations, like editorial and sponsored
suggestions, to further enhance discovery.
Rovi Search Service
While most search technologies provide basic results based on similar
algorithms, Rovi Search Service blends multiple algorithms and data
sets to provide the most accurate and relevant results possible. With
covering multiple variables, including user preferences, Rovi provides
better search and discovery interactions and makes it easier for
consumers to navigate, sort, select, and share digital content.
Rovi Management Services
Rovi Management Services help you put it all together. With pro le,
device and event management services, as well as reporting and
analytics capabilities, you can increase consumer enjoyment by providing
a consistent user experience across devices and platforms.
... for multiple platforms and
devices -- quickly and easily.

4. Entertainment web services that allow consumers to discover, manage
and enjoy digital content on multiple platforms and devices
About Rovi Cloud Services
Rovi Cloud Services helps CE manufacturers, service providers and developers create differentiated entertainment
discovery products using an extensive suite of web-based solutions designed for media applications. A robust,
scalable platform, Rovi Cloud Services offers high performance and dependability, and the exibility to support a
range of platforms and devices. Rovi Cloud Services components are hosted in redundant data centers in multiple
locations around the world, and they support millions of devices and applications developed by Rovi and our
customers. Key to our infrastructure and architecture:
Redundant servers, including data centers in West and Central U.S., and in Europe
High performance, distributed caching architecture for fast and ef cient data retrieval
CDN-based hosting and delivery of rich media content
Industry standard technologies that deliver scalability, security and operational reliability
Rovi. Join the entertainment.
Rovi Corporation Rovi Europe Limited Rovi K.K. For more information, visit
U.S. Headquarters Malvern House 2F, Marunouchi Trust
14-18 Bell Street Tower Main
rovicorp.com.
Boulevard Maidenhead 1-8-3 Marunouchi,
Santa Clara, CA Berkshire, SL6 1BR Chiyoda-ku
95050 +44 1628 677 300 Tokyo 100-0005
+1 408 562 8400 EMEA@rovicorp.com Japan
+81 3 457 1500
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