Presentation given at the Ad Council Partner Conference on how to apply best practices to social cause marketing using social media. Includes case studies.

2. “ Participation in online community membership has particularly dramatic effects on participation in social causes.”

3. 75% of people who are members of online communities said they use the Internet to participate in communities related to social causes ( up 30% from 2006).

4. 40% say that they use the Internet at least monthly to participate in such communities.

5. 87% of online community members are participating in social causes that are new to them since their involvement in online communities began.

6. 94% said the Internet helps them become more informed about social causes.

7. 21% of online community members said their involvement in non-profit organizations has increased.

8. How do we activate social media -- and make it successful ? And how does this apply to causes ?

11. cause cause cause cause

12. the evolution of donated media then now

13. case study: the exponential action network

15. the ad

18. the widget

19. case study: smokey the facebook profile

25. Who’s next?