Marketing Factory Consulting GmbH (MFC) was founded in 1995 as an Internet Full Service Agency
Registered as GmbH: February 1st, 1996
33 employees at the moment, working in the centre of Düsseldorf
5 Managing Directors
14 years successfull in a turbulent market
Down-to-earth, private financed, owner-driven, profitable
A very stable team comprising experienced experts in technology, marketing and sales
Customers: Ecolab, Henkel adhesives, Westfalia. Running 40 server for custommer
metaphor for the intenet
symbol used in network maps
The “cloud” has been used as buzzword since the late 1990s, but the technical concepts date back to the 1960s. “Cloud” is the metaphor for the internet, used e.g. in network maps. Today cloud computing is a form of computing where resources are provided as a service. The service provider is running several physical hardware-systems (storage, CPU instances, and network connectivity), which are not viewable directly by the user. Instead, the user is using virtual instances which are representing parts of the physical infrastructure. All virtual instances are sharing the total physical infrastructure.
The idea behind this concept is basically that physical machines run at 60 to 70% ideal capacity, so these spare capacities could be used.
Cloud services can be implemented on a small scale with 2-3 hardware machines, or on a larger scale with thousands of physical machines in different locations, like Google or Amazon.
metaphor for the intenet
symbol used in network maps
The “cloud” has been used as buzzword since the late 1990s, but the technical concepts date back to the 1960s. “Cloud” is the metaphor for the internet, used e.g. in network maps. Today cloud computing is a form of computing where resources are provided as a service. The service provider is running several physical hardware-systems (storage, CPU instances, and network connectivity), which are not viewable directly by the user. Instead, the user is using virtual instances which are representing parts of the physical infrastructure. All virtual instances are sharing the total physical infrastructure.
The idea behind this concept is basically that physical machines run at 60 to 70% ideal capacity, so these spare capacities could be used.
Cloud services can be implemented on a small scale with 2-3 hardware machines, or on a larger scale with thousands of physical machines in different locations, like Google or Amazon.
Normally 1 Server containing the whole installation
Designed to take the load maximum for the installation
Hier ggf. noch eine Grafik machen die die Lastkurve über den Tag darstellt und dann
Hier ggf. noch eine Grafik machen die die Lastkurve über den Tag darstellt und dann
Red area
Hier ggf. noch eine Grafik machen die die Lastkurve über den Tag darstellt und dann
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Annimate sizes of VMs
Instances can move from one RZ to the other
Virtually
Comparing to other services: quite expensive
Small:
1,7 GB Speicher
1 EC2 Compute Unit (1 virtueller Kern mit 1 EC2 Recheneinheit)
160 GB Instanz-Speicher (150 GB plus 10 GB Stammpartition)
32-Bit-Plattform
Comparing to other services: quite expensive
Small:
1,7 GB Speicher
1 EC2 Compute Unit (1 virtueller Kern mit 1 EC2 Recheneinheit)
160 GB Instanz-Speicher (150 GB plus 10 GB Stammpartition)
32-Bit-Plattform
Comparing to other services: quite expensive
Small:
1,7 GB Speicher
1 EC2 Compute Unit (1 virtueller Kern mit 1 EC2 Recheneinheit)
160 GB Instanz-Speicher (150 GB plus 10 GB Stammpartition)
32-Bit-Plattform
Comparing to other services: quite expensive
Small:
1,7 GB Speicher
1 EC2 Compute Unit (1 virtueller Kern mit 1 EC2 Recheneinheit)
160 GB Instanz-Speicher (150 GB plus 10 GB Stammpartition)
32-Bit-Plattform
1 single virtual instance
1 single virtual instance
1 single virtual instance
1 single virtual instance
1 single virtual instance
1 single virtual instance
1 single virtual instance
Having a look at the load curve, and the costs of each machine, it would be interesting to scale the amount of machines / instances used by the load really needed.
Scaling Concepts
Presentation tier
Application tier
Data tier
One Loadbalancer
Scaling of webserver
dynamicall start and stop webserver according to the overall load
One Loadbalancer
Scaling of webserver + database server
dynamicall start and stop webserver according to the overall load
One Loadbalancer
Scaling of webserver
dynamicall start and stop webserver according to the overall load
dynamicall start or stop resources on difefrent continental localtion
One Loadbalancer
Scaling of webserver
dynamicall start and stop webserver according to the overall load
dynamicall use cdn resources
We at Marketing Factory are using cloud services:
Content delivery Networks
For calulating statistics
crawling the web/apis for informations