This document provides tips and hacks for startup marketing and building a startup. It recommends getting co-founders instead of employees, getting customers to love your product before pitching investors, starting locally in a market you know, using tools like AngelList and the Angie mobile app, A/B testing assumptions and pitches, and managing expectations of the team, clients, investors, and market. It also advises raising more funding than needed and not spending it all.

1. Startup Marketing
Made Easy
Miichael Demidov
T34 Moscow

2. Angie?
• Leading mobile app for AngelList
• > 2.200 users & 459 active notable angels
o Seedcamp, 500startups, DFJ, Google Ventures,
Accell, Ludlow, e.Ventures, VegasTechFund,
Techstars, …
• 78 intro’s, 1.600 followers, trending startup
on AngelList for >3 months

3. Download Angie for iOS
http://j.mp/ZFaErW

4. Building a startup is HARD
• Work harder & longer (forget 9-5 job)
• More stress
• Earn less
• Forget vacations, free-time, … , LIFE
• Loose friends
• Give up relationships :-)

6. Hack#1: Get co-founders not employees
• Hacker
• Designer
• Bizdev/Hustler
Listen to Dave McClure J

10. Hack#5: Get LOVE
• Get people to LOVE what your product.
• Before you pitch vc’s, pitch CUSTOMERS.

11. Hack#6: Start LOCAL
• Start in a market you know.

12. Hack#7: Get on AngelList

13. Hack#8: Use tools
• AngelList
o http://angel.co
• Angie, mobile app for AngelList
o Download http://j.mp/ZFaErW from iTunes
• Sidekick for auto-follow on AngelList
o http://sidekick.angie.co
Read on Techcrunch http://tcrn.ch/139H06V

16. Hack#11: A/B test everything
• Any assumption
• Product market fit
• Your pitch
• Advice

18. Hack#13: PRESS isn’t that important

19. Hack#14: Raise more
• Raise more than “you think” you need
• Don’t spend it

20. Hack#15: Manage expectations
• Team
• Clients
• Investors
• Market