Aarong, a unique part of the BRAC development program, had commissioned a brief to find creative strategies that would address their need to present themselves in the corporate scenario on the occasion of their 30-year celebration. This PPT was done by its agency, Carrot Communication, and was later executed by the letter.

1. Aarong Showcasing Bangladesh 13 March 2008

2. “ The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” - Marcel Proust

3. Who are we and what are we here to achieve? The Big Idea & The Holistic Solution

11. Being the Storyteller Brand! recreating imagery banked on our heritage

14. Again… What is the single-most powerful idea/platform?

15. Simply put… Whatever we choose from Aarong to take home...

16. Is not merely a product, but we take with us….

17. A PIECE OF BANGLADESH That stays with us as our badge of ‘pride’

19. “ Nakshi Kanthar Maath” Jasimuddin Lets retell the stories that make us who we are. We commence with the…

20. “ An Empowered Nation of Women” Lets uphold the simple stories of a ‘creative Bangladesh’ We highlight ourselves being…

21. “ The Land of Ideas” Lets encourage the rise of ‘torch bearers’ of our heritage We extend ourselves further by encouraging…

25. The creative mood-boards are… (that can be brought forward in any media/medium)

26. A piece of Bangladesh

30. The Aarong Life