BRAC launched an innovative outdoor campaign to spread the messages of its multidimensional work in poverty eradication. This was a small but creative campaign that highlighted the testimonials of actual BRAC students, teachers, programme members, health and legal volunteers, etc.

1. BRAC Billboard Campaign
Location: Dhaka, Bangladesh
Duration: 14-28 October, 2010

2. The Brief
• On the occasion of the International Day for the Eradication of
Poverty, BRAC disseminated key messages related to its
programmes.
• The objective was to make the general audiences more aware about
the scale and impact of the programmes of BRAC through the
testimonials of actual people who are associated with BRAC.
• Simultaneous, reinforcements took place in the press, special
events such as a policy dialogue, TV talk Show, and local level
rallies, discussion sessions and cultural events.
• The expected outcome is that people (in Dhaka, especially) would
have more knowledge about the broad spectrum of work that BRAC
does and would also have the website address to refer to for further
information.

3. Gulshan-1
15’x35’

4. Tibet Point
20’x25’

5. Adjacent to BRAC Printers, Tongi
30’x15’

6. Agargaon
32’x15’

7. Dhanmondi Club Field ( Near Capital Market)
33’x11’8”

8. Airport Parking (Right)
30’x15’

9. East Gate of Bangabondhu Stadium, Mirpur 2
30’x15’

10. Rokeya Shorony ( Near IDB Bhabon)
30’x15’

11. Bishwo Road (Towards Moghbazar) 30’x20’
Kakoli 63’x50’10”