Attraction marketing works best once you have branded yourself as an expert. Once you have
positioned yourself as the go-to person in your particular field
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Attraction marketing works best once you have branded yourself as an expert. Once you have
positioned yourself as the go-to person in your particular niche, people are naturally drawn to what
you have to share with them. A personal brand defines you and allows you to stand out from the
crowd.
Small home-based business owners, unable to compete with corporate advertising budgets have
to obtain and utilize strategies that are internet savvy, effective on a shoe-string or even non-
existent cash flow situation. The most cost effective and efficient way to create traffic, potential
customers or even business partners for your MLM, is through attraction marketing principles.
How can someone with little experience create a personal brand? It's easier than you might think.
Here are 6 steps (ok, 7) to get you started in discovering and implementing your own personal
brand, creating credibility for your business and allowing you to attract people that resonate with
the qualities, expertise and product you offer.
Step 1: Get clear about "who" is your target market. It will be difficult to create your image without
knowing what type of customers you are trying to attract. Think about what problems you are
trying to solve for your customer. What keeps them up at night? Who might be looking for that
solution?
Step 2: What makes you unique in your niche? Investigate what others are doing to brand
themselves and then ask yourself what it is you offer. What do you have in your personality or
experience that sets you apart from the rest? (Perhaps your last 10 years coaching little league
gives you extraordinary leadership skills.)
Step 3: Make a list of specific problems you know how to solve. Write down different times your
experience was of benefit. (This will help you gain confidence.)
Step 4: Create a website. Today's savvy attraction marketer must have an internet presence. (One
free resource is Squidoo.com.) The internet is here to stay. Free and low cost attraction marketing
methods will all revolve around the internet. Educate yourself on the different methods for utilizing
the internet. (Low cost companies like GoDaddy and Site Build It offer the newby internet business
owner, valuable and inexpensive website resources.)
Step 5: Branding is mainly about building trust. Begin learning self-improvement strategies that will
help you and the clients you attract. Truth is, most of the business people, clients and customers I
have coached to success or offered a product, had personal, emotional blocks that surrounded
and contributed to their lack of success. People like to discover answers for themselves, so learn
2. techniques to be an effective communicator, especially an effective listener. Your listening skills
will determine how effective you can be in guiding people through their issues or to the resources
or products you have that will help solve their problem. You've heard the old saying: "people don't
care how much you know, until they know how much you care."
Step 6: Learn writing techniques so you can start your own blog, free enewsletter resource or your
own ezine articles. Nothing brands you as an expert better than offering free information that helps
others to succeed. If you have the money, you can even hire a copywriter to write the articles for
you. Nothing screams credibility like a published author.
Step 7: I threw this extra tidbit in. It's probably the most important step in branding yourself for
attraction marketing: Be sincere. It's a lot easier for people to trust you and give their business to
you, if you are sincere about helping them. Don't kid yourself. If you're not doing something you
believe in, oozing integrity and passion, subconsciously your potential customers will know this
and they will not give you their business. Choose something that really gets you jazzed, put your
heart into it and let the attraction begin.
Suzie Bowers has been a successful entrepreneur for the last 25 years. Beginning in real estate at
the age of 18, Suzie learned everything she could about business, marketing, contracts and
negotiation and what it takes to run a successful, traditional business. Since 1995, Suzie has
owned and operated California Hypnosis and Herbal Center where she has trained men and
women all over the US and Canada as a life coach and mentor, assisting others in overcoming
limiting belief systems and creating the mindset for success. In addition, Suzie has successfully
earned monthly residual income from 2 different MLM companies, while raising a family, teaching,
coaching and creating an internet business. She is currently a business consultant, trainer,
business writer and a member of Prosperity Partners International, a success team created for the
sole purpose of assisting others in achieving unlimited wealth in the MLM industry.
You can visit Suzie at http://www.suziebowers.com
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The 11 Forgotten laws That Make The law of attraction An Unbreakable Force click below for the
full story