How to choose word press theme for your business, The importance of right website for successful entrepreneur

1. How to choose
WordPress Theme

2. Instructions for use
• If you're in charge of marketing at a slight or a medium sized company,
• you have sufficient on your era to work on and troubleshooting your website
shouldn't be one of them.
• That's why you have to create your website on a platform that gives you to
effortlessly design permitting to your organizations brand standards, manage
your content, and make modifications without jumping into code.
• WordPress is the world's leading content management and blogging platform
and helps you accomplish all of that, plus its themes allow you to customize
and build a site suited to your needs.

3. Hello!
I am Sophia wilson
I am here because I love to give
presentations.
You can find me at @isophiawilson

4. Website Goals
• The right WordPress theme faithfully aligns
with your websites goals.
• What is the main reason of your website?
• Is it to give information about your product?
Create leads? Generate sales?
• Clearly distinct goals help you to select the
type of theme most appropriate for your
website.
• If your only goal is to build authority and
provide information, your theme selection
criteria differ from using your site as an online
store.
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5. Current and Future Needs
▪A good way to think about your next theme is to imagine if it will serve your
needs today, next month, and next year.
▪Review the theme's update history, and make note if it has been able to keep
pace with web design, digital marketing trends and technological innovations.
▪When Google obviously stated that they would endorse mobile friendly site in
mobile search, was your theme already mobile friendly? Or you need to wait for
developer to make the customization

6. Your Web Development Skills
• Developers are constantly taming their themes, and not just to create
your site look and work better but to make it easier to customize
without knowing code.
• If you have web development skills you already know how to push the
limits of your website theme and make custom changes. But if you
lack these assistances, panic not. Many of the most popular themes
come with sufficient options to make your site look exclusive.
• Pursue out themes that will allow you to do what you need without
digging into code, so you can be in control of customization.

7. ▪ If your website want to go beyond
the theme's customization options,
make sure you have access to the
skills of a web developer or at least
a budget to outsource any work.
▪ Otherwise you need to make
compromises with the theme
limitations and revise your website
needs
Access to Developers

8. Integration with other
software
▪A wordpress theme cannot do anything alone to perform its functionality
Wordpress uses particular plugins. For every specific function we have to
install the plugins.
▪When trying and assessing a theme explore whether your current additions
work with it or what desires to be changed.
▪We have to use wordpress hosting to host Wordpress website

9. SEO ▪ It is one of the main factors to be
considered while dealing with the
Wordpress,
▪ The theme should be responsive and
medication to the code should be easily
made.
▪ The theme load time must as low as
possible. On the other hand the code of
theme should have the good quality

10. Design
▪You won’t get a second chance to make first
impression. When you attract new visitor to
your website you wish to stay that visitor for a
long time
▪One way to achieve this is with a good design
and layout. I'm not saying you need to hire
great art director to amaze visitors with shiny
graphics and HD videos, but you need to craft a
pleasant user experience. Some themes are
too basic. Others are just too cluttered. Find a
happy medium that meets your website wish
list, compliments your brand and can help you
fulfill your website goals

11. ▪Technical support is one of the most
significant reflections you need to make
when acquiring a new theme.
▪It may not be a serious factor if you have a
devoted developer on your team, but if
you're a single marketer in your team
technical support is a must have
▪Support

12. THANKS!
Any questions?
You can find me at @isophiawilson