2. Value Proposition Designer Canvas
Part 1: Background & aim
Part 2: Customer side
Part 3: Value proposition side
Part 4: Dealing with competing value
propositions
Part 5: Interactive application on 1 specific
case study
3. Part 4: Competing value propositions
“Whether it’s Google or Apple or free
software, we’ve got some fantastic
competitors and it keeps us on our toes.”
Bill Gates
4. Part 4: Competing value propositions
Value Propositions compete with others
for the same customer segment
http://www.businessmodelalchemist.com/
5. Part 4: Competing value propositions
Compare competing value propositions
by mapping out the same variables (e.g.
price, performance, risk, service quality,
etc.).
“Live daringly, boldly, fearlessly. Taste
the relish to be found in competition – in
having put forth the best within you.” –
Henry J. Kaiser
http://www.businessmodelalchemist.com/
6. Part 4: Competing value propositions
http://www.businessmodelalchemist.com/