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Day 3: Value Proposition Designer
Value Proposition Designer Canvas
 Part 1: Background & aim
 Part 2: Customer side
 Part 3: Value proposition side
 Part 4: Dealing with competing value
propositions
 Part 5: Interactive application on 1 specific
case study
Part 4: Competing value propositions
“Whether it’s Google or Apple or free
software, we’ve got some fantastic
competitors and it keeps us on our toes.”
Bill Gates
Part 4: Competing value propositions
 Value Propositions compete with others
for the same customer segment
http://www.businessmodelalchemist.com/
Part 4: Competing value propositions
 Compare competing value propositions
by mapping out the same variables (e.g.
price, performance, risk, service quality,
etc.).
 “Live daringly, boldly, fearlessly. Taste
the relish to be found in competition – in
having put forth the best within you.” –
Henry J. Kaiser
http://www.businessmodelalchemist.com/
Part 4: Competing value propositions
http://www.businessmodelalchemist.com/
Questions?
This work is licensed under Creative Commons
Attribution Non Commercial 3.0.

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Value Proposition Designer Canvas - Competing value propositions

  • 1. Day 3: Value Proposition Designer
  • 2. Value Proposition Designer Canvas  Part 1: Background & aim  Part 2: Customer side  Part 3: Value proposition side  Part 4: Dealing with competing value propositions  Part 5: Interactive application on 1 specific case study
  • 3. Part 4: Competing value propositions “Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes.” Bill Gates
  • 4. Part 4: Competing value propositions  Value Propositions compete with others for the same customer segment http://www.businessmodelalchemist.com/
  • 5. Part 4: Competing value propositions  Compare competing value propositions by mapping out the same variables (e.g. price, performance, risk, service quality, etc.).  “Live daringly, boldly, fearlessly. Taste the relish to be found in competition – in having put forth the best within you.” – Henry J. Kaiser http://www.businessmodelalchemist.com/
  • 6. Part 4: Competing value propositions http://www.businessmodelalchemist.com/
  • 7. Questions? This work is licensed under Creative Commons Attribution Non Commercial 3.0.