By Andrea VahlPublished April 6, 2015 Do you want more visibility on Facebook?Are you using all of F...

1. 5 Facebook Features That Help Promote Your Business
By Andrea Vahl
Published April 6, 2015
Do you want more visibility on Facebook?
Are you using all of Facebook's features to market your business?
SocialKingMaker
Facebook marketing works best when you use your profile, groups and pages in concert to reach a
wider audience and connect with potential clients.
In this article you'll discover how to use the features Facebook has to offer to promote your
business.
Discover how to use five
Facebook features to promote your business.
#1: Use Your Profile's About Section
If you're connecting with potential clients via your Facebook profile, you want to make sure they
know how to find your page easily. To do that, add your page as your employer in the work history
field of your profile's About section.

2. Make it easy for people to
find your page in your profile's About section.
To edit your work history, click the pencil icon next to the Work area. Type the page name in the
Company area and select the page from the drop-down menu. You can also add your position at the
company.
Add your Facebook page to
your Work and Education section.
Remember, even though you list your page on your profile, your profile is not visible from your page
unless you connect it yourself. Your privacy is intact.
#2: Enable the Follow Button
The Follow button allows anyone to follow your public updates. If fans want to follow you, they just

3. have to visit your profile and click the Follow button. When someone sends you a friend request,
they'll automatically follow your public updates even if you haven't accepted their request.
Facebook has a limit of 5,000 friends, but you can have unlimited followers, so enabling your Follow
button allows more people to connect with you.
Turn on the Follow button to
allow more people to connect with you.
Here's how to enable your Follow button:
1. Click the down arrow in the upper-right corner and select Settings.
2. Click Followers on the left sidebar.
3. Select Everybody from the Who Can Follow Me section (the default is Friends).

4. Change the setting to
Everybody in the Follow section.
Note: Since anyone who follows you can see your public updates, be sure to change your audience
settings as needed to control privacy. You can choose which updates are public and which ones are
only for your friends or a custom list of friends.
#3: Share Page Posts Via Your Profile
Personal profiles are getting so much more visibility in the news feed than pages. If you have some
key page posts that could use a little more reach, share them via your personal profile.

5. Sharing page posts from your
profile gives your page more reach.
One good thing about sharing a post from your page is that the page name travels with the post and
gives your page a boost in reach--and may introduce your friends and followers to your page,
resulting in more fans.
#4: Create Groups for Visibility
When people like a page, they don't get update notifications unless they manually set them. That's
not the case with Facebook groups. When someone joins a group, the notifications are set to
Highlights by default. That means members may get notifications about posts that are getting more
interaction in the group or if their friend has posted something in the group.
Since Facebook's algorithm is favorable for a group's visibility, many businesses are creating and
using groups as a Facebook marketing tactic.

6. Your group notifications are set to Highlights by
default.
You can create and use a group to promote new products or services, but since groups are usually a
place to inspire discussion, it may be best to encourage members to ask and answer questions (this
will probably require you to moderate the group more closely than your page). As members
collaborate, the group community around your brand grows stronger.
There's one important thing you should know about groups: You can only create and join Facebook
groups with your Facebook personal profile. You cannot use your page identity.
This can be a concern if you want to join a Facebook group as your page, comment on a post in a
group as your page or just keep your personal profile out of the equation. But remember, you can
lock down your Facebook privacy.
Think about how you can use
groups to have more conversations with your community.

7. Before setting up or joining a group, consider its settings. Groups are secret, closed or open. Secret
groups have the most privacy--Facebook users outside the group won't see who's in the group or
what's being posted in the group. A closed group lets Facebook users see who is in a group, but they
can't see the posts. An open group displays everything to everyone.
Pro Tip: If you set up a group for your business, create guidelines for the group and put them in the
description area and/or pin them to the top of the group feed. You'll need to moderate the group to
ensure that members are adhering to the guidelines and not spamming everyone else with their own
agenda.
If you're a member of someone else's group, be sure to respect those guidelines as well. Participate
thoughtfully and add value to the group.
#5: Boost Posts to Fans Only
When you boost a post to get more visibility, focus on your fans only. It doesn't do you any good to
have someone like your post if they're not connected to your page. It may help with awareness, but if
you're going to use different targeting, you're better off having a focused goal for those types of ads
(e.g., such as growing your email list).
Boost a few key posts per
month to fans only.
Wondering which posts to boost? Ideal candidates are those that go to a good blog post, a
worthwhile tip that you're offering your audience or something more promotional. Remember that if
you do want to boost a post, the image you include needs to follow the 20% maximum text rule.
Should You Keep Your Facebook Page?
Given the usefulness of the Follow button and groups, do you even need to create and maintain a
page? The answer is yes. There are benefits to having a Facebook page, such as being able to add
custom applications, run Facebook ads in the news feed and run contests and giveaways.

8. If you want to run promotional activities, you must have a page. Facebook's Terms state: "You will
not use your personal timeline primarily for your own commercial gain, and will use a Facebook
Page for such purposes."
This guideline is a bit murky because the word "primarily" is not well-defined. In any case, I still
recommend maintaining a page while leveraging your profile by sharing content that is less
promotional.
The Wrap Up
I usually post more personal information on my personal profile and then occasionally share
business information there. I facilitate my own groups for my business, but I like to pop into key
groups and contribute there as well. And I regularly post on my page and advertise with Facebook. It
may seem a bit much for some, but with a good system it doesn't have to take too much time.
What do you think? Are you using all of the Facebook features mentioned here to promote your
business? What is working well for you? Share your thoughts with us in the comments below.
instant instagram followers
Tags: andrea vahl, facebook, facebook follow button, facebook group, facebook page, facebook
profile, Facebook profile about
http://www.socialmediaexaminer.com/5-facebook-features-promote-your-business/