Learn the trends of digital marketing and give your marketing efforts a boost. This post discusses the 3 most important trends in digital marketing

1. 3 Important Trends in Digital Marketing
One cannot deny the fact that this world is quickly changing to digital. People now prefer to read
online using their laptops, desktops or mobile apps; they search for businesses online and also check
for products and services online. Businesses need to adapt with this changing market and adjust
their marketing strategies; otherwise they have a chance of getting neglected, overruled, lost and
ultimately perishing.
Digital marketing is the latest trend in marketing. It is regarded as one of the best forms of marketing
today. Digital communications are faster and more streamlined and hence can deliver the right
message to your customers and prospects faster. The internet, of course, plays the most important
role in digital marketing but there are others as well. Today we will try to understand some of those
trends to understand how they work.
Assimilation and Differentiation
Assimilation and differentiation - these are the two most important trends in digital marketing that
one should be very careful about. Though the internet plays the most important role in digital
marketing, it is not the only player. There is other electronic media including television and radio.
While determining your target audience you should assimilate figures from all these sources.
According to the Edison report, there are 256 million users on TV, 243 million on radio, 177 million
connected via Wi-Fi and 139 million via smart phones.
For success, you need to distribute content across all these platforms. But you need to adopt a
different content marketing strategy for each of the platforms.
Content Marketing
Content marketing is very important for successful digital marketing. Content marketing is quite
different from copywriting. It is also different from writing ad copy. Content marketing is creating
informative content that can be shared online and also on social sites to educate visitors about a
product or a service, its features, its USP and also direct visitors to the right place where they can
make a purchase. Good content marketing should also cater to the standards of SEO (Search Engine
Optimization) and SMO (Social Media Optimization). In digital marketing, content marketing is even
more important than advertising.
Smart Phone Users Need Special Attention
According to Nielsen, almost half (49.7%) of US mobile subscribers own a smart phone, as of
February 2012. A report by eMarketer shows a mobile-friendly website increases the chance of
buying by 67%. The same report also states a shift from desktop to smart phones in content
consumption and commerce. This is proof enough to show that marketers need to adapt a mobilefirst strategy. To optimize sales, your website must be mobile-friendly.
What would you add as the fourth trend in digital marketing? We would love to hear back from you
@Facebook and Twitter.

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