2. Problem
• High price for premium quality polarized
sunglasses.
• Customers pay for brand not material.
• Solid colors in plastic look cheap.
• Very low customization options.
• Luxottica has a monopoly over the brand names.
$LUX
• Brands keep trying to differentiate with wood
3. Solution
• Made-to-order anodized
aerospace aluminum frames
with a patent pending
magnetic hinge.
• Fully customizable ordering
process through online
design studio.
• All sunglasses are polarized
• Frames start at $50
• Temple arms start at $24
• Total starting price of $74
4. Design
• We wanted to keep the design
and number of parts as low as
possible.
• By using a cylindrical magnet we
are able to effectively eliminate
the need for a hinge.
• We’ve also refined the design so
the arm and frame meet at a 45
degree angle giving a cleaner look
5. Design
• 2 frame Styles: LAX &
JFK
• 2 more frame styles
designed and tested
• Temple arms will fit
every current and
future frame style
6. Current Revenue
• Officially launched on April 1st.
• 196 reservation holders.
• $15,768 in sales. ~$80 per transaction.
• All sales are pre-orders.
• ZERO marketing dollars spent.
7. Cost Breakdown
• Tooling
• Mold of LAX Frame - $6,000
• Mold of JFK Frame- $6,000
• Mold of Arms - $3,000
• Mold for rubber nose tips -
$1,800
• Mold for ear tips - $2,000
• Total = $18,800
All figures based on a small batch of 2000 units
• Price per unit
• JFK Frame - $16
• LAX Frame- $16
• Arms (One Pair)- $8
• Rubber tips - $1.50
• Polarized Lens (One Pair) - $5
• Packaging - $.50
• Total= $31
9. Business Model
• Primary revenue from direct to customer model.
• Custom retail packaging will be made for stores.
• 2.0 of site will have a design studio allowing customers to design
custom pair of sunglasses.
• Continue with recurring revenue when customers come back to
order more temple arms. Possible subscription service for temple
arms.
• Provide custom laser engraving for additional cost or bulk orders.
• Offer accessories. (Sunglass clean and upgraded carrying pouch)
10. Market Adoption
• Events
• Partner with Cuttle for college events where
they can see our products in person.
• Attend streetwear & surf/beach trade shows.
• Partnerships with artists, brands, and
celebrities.
• Sexy captivating photos of the sunglasses.
11. Competitive advantage
• Manufacturing and sourcing abilities in China
• Strong partnership with skilled engineering
team located in China
• Magnetic hinge allowing for seamless swap of
temple arms
• Patent pending design focused on the “hinge”.
• Small outsourced team able to be cost efficient
• Passion and hustle
