1. How To Supercharge Your Business By Finding Your Ideal Customer Avatar
No matter how advanced an online marketer considers themselves to be, he/she will always benefit
from having a well defined customer avatar at the center of their campaign efforts. Coined by the
legendary marketer Frank Kern, a “customer avatar” is exactly what is sounds like – a complete
digital representation of what your target customer will be like. Beyond simply knowing their
gender, race, and all the other basic demographics information, online marketers need to have a
solid idea of what their customers like to eat, how much they spend when they shop, how many kids
do they have, and numerous other intimate details that make the difference between night and day
when running a successful campaign. It's easy to get overwhelmed, especially if you're doing this
for the first time. Therefore, here are a few easy steps you can take to determine exactly what your
customer avatar is and how to incorporate that powerful knowledge into your marketing efforts:
1.) Treat Your Customer Avatar Like A Real Person
Don't treat the data you collect as just another file in your hard-drive. Treat your file as a bona fide
identification card of an actual existing person. Not only will this help your communication skills
when you actually do have to address your target audience, it will also give you a direct access into
their minds without necessarily having to conduct an extensive survey. It's remarkable what our
minds can discover when we take the time to mentally process our goals. Then ask yourself, what
qualities does this individual have? What makes him/her special? How will you help them to
succeed? Why do they respect your opinion above and beyond everyone else? Don't hesitate to
elaborate even more.
2.) Customer Avatars Help You Focus On The Right People
… while getting rid of the time wasters and energy suckers. It's no secret that marketing, when done
wrong, can be one of the most dreadfully boring and repetitive ways to make money. These effects
are compounded when you have to deal with a nuisance customer that seems to inadvertently hog
all of your attention, energy, patience and resources. You can avoid all these hardships by simply
targeting the right people from the very beginning and actively prevent any “generic” or bland
advertising from attracting difficult customers. Think about it: would you rather work with friendly,
warm and considerate clients or difficult people all day? In which scenario do you see yourself
struggling more to attain your business goal?
Building a customer avatar boils down to a few basic but extremely powerful concepts. You want to
boil down to ONE and only ONE specific type of customer and see life from their eyes. You want
to understand their psychology, what makes them tick and why they want what they want. The only
way to do so is by first getting all of the relevant demographic information, and them drilling down
deeper into the essence of their psychological makeup. Try this tactic TODAY and you'll be amazed
at how much more effective your marketing efforts will be. Good luck!