full details about SEO

1. SEARCH ENGINE
OPTIMIZATION(SEO)
Presented by
Mohan raj.D (B.E)

2. DEFINITION OF SEO
• SEO is the part of search engine marketing which is a
form of marketing that uses a internet as a channel
• Business earn money from search, clicks, sales, leads
and adspaces
• SEO affects organic search results but not affect the
paid search results
• SEO is the process of improving volume and quality
of traffic to a website from search engines via (natural
or organic)

3. PAID SEARCH VS ORGANIC
SEARCH

4. SEARCH ENGINE
• Each search engine has its own algorithm in ranking
web pages.
• Most used search engines are
1. Google,
2. Yahoo,
3. Bing,
4. Ask,etc..,
• Search engine works depends upon the crawling,
indexing, page authority,etc..

5. contd..,
Crawling:
Read all the information they found on the web
and crawl through links
Types of Google crawler
• Google bot,image bot,media bot,etc..,
Index:
They harvest data and stores them in the search
engine database (index)

6. COMPONENTS OF GOOGLE’S
RANKING ALGORITHM

7. Anchor text

8. BASIC SEO TERMS
PAGE RANK ALEXA RANK
Measures the popularity
of the website with other
web sites
Measures the popularity
of the web site with other
users
Page rank is from 0 to 10 This is upper of 1,00,000
link most viewed link
Ranking is measured
through the vote of trust
Ranking is measured
through Alexa rank

9. contd..,
SERP:
• SERP stands for Search Engine Result Pages
• If you are not in the top 100 page you should be
alarmed
KEYWORDS SEARCHES:
• Sites are ranked based on keyword prominence and
relevancy (trust + authority +rank +quality=
relevance)

10. TWO ASPECTS OF SEO
• On-Site SEO: on site SEO are the things that you can
do on your site, such as:
1.HTML
2.markups,
3.target keywords,
4.internal linking,
5.site structure, etc.
• Off-Site SEO: off site SEO are the things that you have
much less control of, such as:
1.how many back links you get and
2.how people link to your site.

11. SEARCH ENGINE MARKET
SHARE

12. SEO TECHNIQUES
• Link building
• Social bookmarking
• Article writing and submission
• Press release writing and submission
• Forum posting
• Blog commenting

13. CONTD..,
Link building
The process of establishing related, inbound links
to your website which help your website achieve
higher ranking with a major search engines and drive
targeted traffic to your site.

14. LINK BUILDING

15. CONTD..,
Social marketing:
A way of saving and collecting web pages in a
single online location for future use or for sharing
with other internet users. Sites such as: stumble
Upon and reedit offer social bookmarking.
Article writing:
only good quality article could bring the positive,
which means, the article should be well written with
some valid and valuable points with good grammar
and so on.

16. CONTD..,
Press release:
Online press release also help quality
optimizing website they can get you to the top
page one for your keywords in the news
engines
Forum posting:
Forum posting a great way to build up the
backlinks of your site.

17. CONTD..,
Blog recommending:
It is an a another way to build up your
website’s inbound links, increasing website
traffic and rankings.

18. IMAGE RESULTS

19. SHOPPING RESULTS

20. INSTANT ANSWER

21. END GOAL SEO CONVERSION
•Impressions:
Number of times document or file or banner is
requested or downloaded
•Clicks:
A user clicks on a link or adimage
•Sales
•leads