More Related Content More from ITVibes, Inc. (8) Website as First Marketing Tool1. itvibes.com
itvibes.com/facebook
Website – Your
First Marketing
Tool
by
Siva Yenneti
ITVibes, Inc.
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
2. What’s Wrong?
Doing the same thing over and over
again and expecting different
results.
– Albert Einstein
In Business this is a
BIG No-No!
2 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
3. Our Value Proposition
We specialize in creating integrated and
user friendly Websites with high lead
generation and conversion rate to
increase sales and bottom line.
FUNCTIONAL WEBSITE
+ MARKETING =
SUCCESS
3 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
4. Are you on or in?
It's not enough to just have a static
website for your business. You need an
integrated marketing tool to attract
prospective customers, generate leads
and convert them.
4 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
5. Marketing 101
“You can't attract today’s prospects
with yesterday's Website design
methods and be in business
tomorrow”
5 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
6. Know your Goals
1. Visitors can request more information or
an appointment
2. People can get information to visit your
physical location
3. People can buy something via the
website
4. Visitors find the site through a search
engines
5. People view more than one page of the
site
6 6. Visitors sign up for your feeds
10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
7. Web is your new home
1. Build it better than your neighbor
2. Design it with interesting theme
3. Make the room to room navigation
simple
4. Use elegant décor
5. Build it in a location where people
can find you faster
7 10/24/2011 WELCOME HOME.
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
8. Your home, Your way
Visually pleasing, Ease of use
Industry features
Intuitive navigation & pages
Online Testimonials, Video
Search capability in the site
Search engine friendly content
Social friendly integration
Consistent branding and message
8 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
9. One Integrated Strategy
9 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
10. 10 ways to Market
0. Traditional Marketing
1. Networking
2. Local Marketing
3. Website Organic Optimization
4. Social Media
5. SEO – Link Building
6. Pay Per Click
7. Email Marketing
8. Referral Marketing
10
9.
10/24/2011
Partnerships & Affiliations
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
11. All Roads Lead to Rome
11 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
12. You are LIVE!
12 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
13. Build Customer-centric
web presence
13 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
14. Connect with us
facebook.com/itvibes
itvibes.com
siva@itvibes.com
(281) 636 4616
14 10/24/2011
© 2011 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.