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itvibes.com
                                                  itvibes.com/facebook




  Website
Best Practices
        by
   Siva Yenneti
   ITVibes, Inc.

   IS YOUR WEBSITE SETUP TO GENERATE LEADS?
                     © 2011 ITVibes, Inc. All rights reserved.
   Material may not be reproduced or distributed in any form without permission.
Our Value Proposition
     1.     Web Solutions
            1. Design, Content Strategy, CMS

     2.     Social Media
            1. Marketing, Training, Integration

     3.     Business Apps
            1. CRM, Email Marketing

     4.     SEO
            1. Onsite, Local, Back links



2   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Web is your new home
    1. Build it better than your neighbor
    2. Design it with interesting theme
    3. Make the room to room navigation
    simple
    4. Use elegant décor
    5. Build it in a location where people
    can find you faster
3   4/14/2011     WELCOME HOME.
                Website Design   Business Tools   Social Media   Online Marketing
Are you ready?




4   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Website in 5 steps

      1.        Understand ‘Why you need a
                website?’
      2.        Get a domain name
      3.        Build the site
      4.        Find Hosting Service
      5.        Prepare, Publish, Promote, and
                Preserve
5   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Step 1 – Why?


      1. Best business representation
      2. 86% shoppers are looking
         online
      3. Attract prospective clients
      4. Write once. Show repeatedly
      5. 24x7 sales pitch

6   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Step 2 – Domain

    1. Business name
    2. Service representation
    3. Easy to remember & type
    4. .com, .org, .edu, .info,
       .us, .me
    5. Use Keywords for SEO


7   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
3 - Your home, Your way
    1.          Industry standard design
    2.          Latest trend features
    3.          User friendly navigation
    4.          Content Management /Editor
    5.          Lead Generation forms
    6.          Social Friendly
    7.          Content centric with Keyword
                analysis (SEO)

8   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Step 4 – Hosting

    1. Reliable, Responsible,
       Resourceful
    2. 99% Uptime Guarantee
    3. Regular Backups
    4. Scale Server space & Bandwidth
    5. Emails, Shopping Carts
    6. Site Stats
9   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Step 5 – You are LIVE!




10   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Web Solutions


     1. Static Website
     2. Content Management Solution
        (CMS)
     3. Blog (WordPress)
     4. E-Commerce (Online Store)
     5. E-Learning System

11   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Social Media Friendly

     1.          Twitter feed
     2.          Facebook Like buttons
     3.          YouTube videos
     4.          Links to sites
     5.          Social sharing buttons
     6.          Blog feed


12   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Social Media Integration




13   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
SEM – Onsite Preparation

     1.          Content is King
     2.          Site Readiness
     3.          Broken links
     4.          Keyword Research
     5.          HTML Tag optimization
     6.          Need a professional for this


14   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
SEM – Offsite Preparation

     1.          Link submission
     2.          Directory listings
     3.          Blog contributions
     4.          Press Releases
     5.          Bookmarking
     6.          Link backs, Trackbacks


15   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Measure the results

     1.          Site Stats
     2.          Traffic Sources
     3.          Referring Sites
     4.          Keywords
     5.          Visitors
     6.          Entry & Exit pages
     7.          Bounce rate, Page Views
16   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Where to start?




                                                                   POWER YOUR BUSINESS
                                                                     WITH TECHNOLOGY

17   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Sit down, and Think


     1.          Marketing Strategy
     2.          Business Goals
     3.          Sales Targets
     4.          Growth Potential



18   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Business Success




                        Functional Website + SEO = Success

19   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Build Customer-centric
            web presence




20   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Let there be a website.


                 Your website is still your first
                        Marketing tool.

                                  Make it right!



21   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing
Connect with us

             facebook.com/itvibes

             itvibes.com
             siva@itvibes.com
             (281) 636 4616




22   4/14/2011   Website Design   Business Tools   Social Media   Online Marketing

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Website Design Best Practices

  • 1. itvibes.com itvibes.com/facebook Website Best Practices by Siva Yenneti ITVibes, Inc. IS YOUR WEBSITE SETUP TO GENERATE LEADS? © 2011 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
  • 2. Our Value Proposition 1. Web Solutions 1. Design, Content Strategy, CMS 2. Social Media 1. Marketing, Training, Integration 3. Business Apps 1. CRM, Email Marketing 4. SEO 1. Onsite, Local, Back links 2 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 3. Web is your new home 1. Build it better than your neighbor 2. Design it with interesting theme 3. Make the room to room navigation simple 4. Use elegant décor 5. Build it in a location where people can find you faster 3 4/14/2011 WELCOME HOME. Website Design Business Tools Social Media Online Marketing
  • 4. Are you ready? 4 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 5. Website in 5 steps 1. Understand ‘Why you need a website?’ 2. Get a domain name 3. Build the site 4. Find Hosting Service 5. Prepare, Publish, Promote, and Preserve 5 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 6. Step 1 – Why? 1. Best business representation 2. 86% shoppers are looking online 3. Attract prospective clients 4. Write once. Show repeatedly 5. 24x7 sales pitch 6 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 7. Step 2 – Domain 1. Business name 2. Service representation 3. Easy to remember & type 4. .com, .org, .edu, .info, .us, .me 5. Use Keywords for SEO 7 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 8. 3 - Your home, Your way 1. Industry standard design 2. Latest trend features 3. User friendly navigation 4. Content Management /Editor 5. Lead Generation forms 6. Social Friendly 7. Content centric with Keyword analysis (SEO) 8 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 9. Step 4 – Hosting 1. Reliable, Responsible, Resourceful 2. 99% Uptime Guarantee 3. Regular Backups 4. Scale Server space & Bandwidth 5. Emails, Shopping Carts 6. Site Stats 9 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 10. Step 5 – You are LIVE! 10 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 11. Web Solutions 1. Static Website 2. Content Management Solution (CMS) 3. Blog (WordPress) 4. E-Commerce (Online Store) 5. E-Learning System 11 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 12. Social Media Friendly 1. Twitter feed 2. Facebook Like buttons 3. YouTube videos 4. Links to sites 5. Social sharing buttons 6. Blog feed 12 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 13. Social Media Integration 13 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 14. SEM – Onsite Preparation 1. Content is King 2. Site Readiness 3. Broken links 4. Keyword Research 5. HTML Tag optimization 6. Need a professional for this 14 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 15. SEM – Offsite Preparation 1. Link submission 2. Directory listings 3. Blog contributions 4. Press Releases 5. Bookmarking 6. Link backs, Trackbacks 15 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 16. Measure the results 1. Site Stats 2. Traffic Sources 3. Referring Sites 4. Keywords 5. Visitors 6. Entry & Exit pages 7. Bounce rate, Page Views 16 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 17. Where to start? POWER YOUR BUSINESS WITH TECHNOLOGY 17 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 18. Sit down, and Think 1. Marketing Strategy 2. Business Goals 3. Sales Targets 4. Growth Potential 18 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 19. Business Success Functional Website + SEO = Success 19 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 20. Build Customer-centric web presence 20 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 21. Let there be a website. Your website is still your first Marketing tool. Make it right! 21 4/14/2011 Website Design Business Tools Social Media Online Marketing
  • 22. Connect with us facebook.com/itvibes itvibes.com siva@itvibes.com (281) 636 4616 22 4/14/2011 Website Design Business Tools Social Media Online Marketing