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Case Study on Social Media Marketing by ADG Online Solutions Pvt. Ltd.
1. Case Study on
Social Media Marketing
For – Belkin India
By - ADG Online Solutions Pvt. Ltd.
2. Back in 2010…
Belkin, a California based digital
and lifestyle accessories brand
sprouted in India
3. and their vision…
Strong Brand Presence
Aggressive Product Selling
Remarkable shift from start-up to
Market Leader in Wireless
Networking Space in India
4. The biggest challenge…
Social Media was the
only medium chosen to
go ahead considering
its cost, proliferated
outreach and targeted
approach.
5. yet we stayed ajar…
We targeted young
buyers, technology
enthusiasts and
prime purchase
decision makers
in more than 30
days across India
6. Who are we?
Pioneer in Digital Media Marketing and
Innovations.
Core competency : Lead Gen and Demand Gen
Programs,
Display Innovations, Social Media, Applications,
Mobile
and Search Marketing
Clientele Genre : B2B and B2C
ADG's Motive: To improve your Business, whether
it is Brand building or
increasing sales
Geographic Presence :
HQ : Delhi
Branch Offices: Chandigarh, Mumbai and
Bermingham
7. we chalked out…
A five step revolutionary approach,
3.Incept
4.Invite
5.Engage
6.Retain
7.Listen
8. Synopsis
• How Belkin India Leveraged Social Media
Platforms
• The Level of Innovations taken place on
Belkin Facebook
• Digital Ecosystem and its roots
• What we achieved
11. how we reached here?
Invited Special
friends animated
and their Creatives, mascot
friends Interactive
messaging
skin
integrations, Sales,
Like page, customer
Sweepstakes, Groups, queries
Games communities, testimonials
followers
14. Belkin Social Media Superstar
Bahadur Sherpa or
Belkin’s social mascot
was the first wave of
innovation + creativity
on Facebook.
From going hospitals to
witnessing F1,
Sherpa has been the
Blue-eyed Boy
of Belkin India and its
social network
28. tweet tree…
Score for Belkin India on Twitter
claimed 91 most popular brand
29. The entire ecosystem…
Social Media
pumps the heat
in display,
search as well as
digital PR
promotion of
brand Belkin
30. but the best is…
Belkin
remains
the
sweetheart
of its fans
31. Inferences
• Well positioned brand against competition (Ranked No.
1 by IDC)
• Established a Loyal Community(Fan base of 1,00, 000+
fans)
• Increased Awareness on Belkin (Monthly Active Users:
97,038, Post Views ; 1,164,601)
• Nominated among best 6 Gadgets by NDTV Gadgets
• Impact on Overall Sales and better positioning of post
sales support to retain Happy Customers !
32. Contact Us
Visit: www.adgonline.in Our Corporate Office:
Call: 0129-4107527
ADG Online Solutions Private
For Marketing Plans, Contact: Limited LB 2,3
Name : Deepa Sayal Charmwood Plaza, Charmwood
Desgn : Director-key Accounts Village
Email : deepa@adgonline.in Surajkund,
Mobile :+ 91-9711134111 Faridabad-121009