This document discusses the history of fan engagement and interactivity. It identifies five patterns of fan engagement: identification, mastery, production, participation, and appropriation. It explores the evolution of fandom from virtual communities to participatory culture and the role of fans as early adapters, influencers, and experts. It also examines commercial fan productions in genres like hip-hop, doujinshi, fan films, game mods, and literary appropriations as well as debates around whether fan productions should be free or commercialized. The presenters are Ivan Askwith, Henry Jenkins, and Abigail De Kosnik discussing the topic at SXSW Interactive in 2009.
2. Ivan Askwith (@ivanovitch)
Senior Strategist, Big Spaceship
think.bigspaceship.com
Henry Jenkins (@henryjenkins)
Director of Comparative Media Studies, MIT
www.henryjenkins.org
Abigail De Kosnik (@De_Kosnik)
Asst. Prof, UC Berkeley Center for New Media
bcnm.berkeley.edu
47. quot;We had so many stories to tell and there was only so much room in the TV show -- so we decided that we
could tell these alternative stories in the comics. The stories could be deeper, broader and reveal more
secrets about our characters. It was also a way to tell stories that would be otherwise un-produceable on
our show.quot; --
Aron Eli Coleite and Joe Pokaski on the Heroes comics.
68. Ivan Askwith (@ivanovitch)
Senior Strategist, Big Spaceship
think.bigspaceship.com
Henry Jenkins (@henryjenkins)
Director of Comparative Media Studies, MIT
www.henryjenkins.org
Abigail De Kosnik (@De_Kosnik)
Asst. Prof, UC Berkeley Center for New Media
bcnm.berkeley.edu
STEAL OUR SLIDES!
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