Presentation at UK Conference of Science Journalists, London, 6/18/14

1. Find Your Voice
UKCSJ
London
June 18, 2014
Ivan Oransky
Co-founder, Retraction Watch
http://retractionwatch.com
@ivanoransky

2. Find A Niche…
• …and report the hell out of it.

3. Alert The Media
• Send time-strapped reporters, particularly
local ones, your stuff

4. Social Media = Orchestra Conductor
• …Not a guy with a megaphone. Too many
reporters seem to think of social media only
as a way to get the word out about their latest
work.
What a waste.

5. Don’t Be Afraid To Have A Voice
• “Retraction Watch is one of the best
innovations in science in recent years. The wit
enhances the message. Tune in.”
— former BMJ editor-in-chief Richard Smith

6. Get Noticed

7. Get Noticed