Slides for talk on "What Do You Really Want?" given by Dawn Ellis at the IWMW 2012 event held at the University of Edinburgh on 18-20 June 2012.

1. Once upon a time….

2. In a faraway land

3. There lived a great scholar

4. He governed an
ancient seat of learning
• One of the world’s top 50 universities
• 29,000 students (8k from overseas)
• 10,000 staff (2k from overseas)

5. It was his wish that many more come
from far and wide to study

6. But the journey had become difficult

7. And competition abroad was fierce

8. It was not easy for outsiders to see the
wonders of his university

9. He had many lords, each lord of their
own domain

10. Each wished to stand apart

11. How to overcome these internal
battles?

12. Aha! Inspiration!
A content management system!

13. Website for strangers of all nations

14. So he asked a select group of
magicians to make it happen

15. They travelled the fiefdoms, asking
• Who will visit your website?
• What do they want?
• What do you really want for them?

16. And so it came to pass, a new website
and publishing framework was born
• Central site- studying theme

18. And 3 years later
• 50 units
• 500 editors
• 90% Information Services Group
• 83% Corporate Services Group
• 75 % Student & Academic Services Group
• 70% Schools & Colleges

19. The online kingdom was a devolved one
• Own editors
• Own content
• Own workflow

20. His people could now rely on:
• Reliable infrastructure
• Graphic design
• Training and support
• System administration
• Legal compliance

21. And so the great lord and scholar was
so happy that he said “let’s do more”

22. Let’s invest in more new technology

23. And the magicians said, Sir, please
consider your people

24. Many are just at the beginning of their
journey
They are
• evaluating their content
and users
• assessing their time and
skills available
• beginning to share
technical development

25. They have begun to work together

26. What do the people want now?
• core elements of
editorial and
structural
consistency
• flexibility and agility
to respond to
changing landscape
• time

27. And so their wishes were granted

28. And they all lived happily ever after