Social Media Across Cultures

1. Jessica Alessandra • Yoli Worth • Ricky Mar
#SocialSoup

2. Did You Know?
Over 80% of marketers are planning to spend more on
social media this year, but only a quarter will focus
their campaigns in more than one country.
- Econsultancy (2010)

3. Top Languages on Twitter

4. "English only accounts for 31% of language use
online, so it‟s easy to see how ignoring foreign
markets in your social media campaigns could
mean dismissing a large number of potential
customers."
-Christian Arno

5. LATIN AMERICA

6. ARGENTINA (Population 40,412,376)
 • More than 6 million users on Facebook
 • 4.5 millions registered on Fotolog (similar to
instagram)
 • 2.3 on Sónico

9. How much of their time do they spend on SM?
On which Social Networks?

10. MEXICO (Population 113,423,050)
 Internet Penetration in Mexico is Growing Rapidly
 Social Media Adoption is STRONG and Driven by
Young Influencers –48% of social media users are in
the ages of 18-24.
• “Personal” Use Dominates in Social
 Twitter in Mexico is a vehicle of communication and
security.

12. Raul Gonzalez

14. Asia

15. Social Media in Asia
 http://www.youtube.com/watch?v=KHqnMxltYoE

16. Social Media Use in Asia

18. Social Media Revenue

20. Grace Kim Interview & Cyworld

21.  “Blogs are HUGE in Korea, the most popular site
would have to be Cyworld. It‟s basically a
combination of Tumblr and Facebook”
 “Most of it‟s revenue comes from selling virtual stuff
on it‟s website. You can buy like virtual TVs or other
items to decorate your account”
 “Cyworld has it‟s own virtual money called 도토리, or
Dotori, which happens to translate to „acorns‟ in
English”

22. English Version of Cyworld

23.  Kim Hyoung Gon – became famous through Cyworld
by posting photos and recipes of food and received a
cookbook deal
 Kang Hee Jae - quit her job and opened her own
online shopping site after the collection of dolls and
clothes she showed on her page drew 2.7 million
visitors.

24. The Netherlands

25.  Dutch population: 16,847,007 (2011)
 14,872,200 internet users (2011)
 LinkedIn 26.1%
(New Media Trend Watch)
(Pingdom)

26.  Twitter

32. SAP
 third-largest independent software provider
 Sr. Marketing Communications Manager & PR
 SAP‟s Social Media Strategy

34. >
>

37. Tweeting For Business Internationally
 (soon to be
Gremln.com)
 schedule Tweets
 translate Tweets

38. Scheduling Tweets
 Allows you to schedule
your Tweets according
to time zones.

39. Translating Tweets
 Prevents language
barriers by automatically
translating Tweets.

40. Now You Try
 We tweeted out some during our presentations some
messages in Spanish, French, and Italian.
 Find them, and translate them using Google
Translate or iTranslate App for the iPhone.

41. What's Next?
The world is a huge place, and we are close and available
to get to know each other, and learn from other cultures
thanks to social media. This is how now and in the future
business will be made (conferences and business
meetings) and networking with people with different cultural
backgrounds. Like for example today, we discussed about
how we got insights for our project, tomorrow and in the
future, companies will have consumer insights and focus
groups via social media throughout the world.