3. THE SAINT OR SINNER EXPIERENCE
Saint or Sinner is a fun way to compete with
friends and to share videos, stories, and
photos in a Nurse Jackie-branded online
environment on Facebook.
4. THE SAINT OR SINNER EXPERIENCE:
POSTING/SHARING
The Posting Phenomenon
Twitter, Facebook, F My Life
Our generation’s obsession with posting and sharing
Participation in Saint or Sinner
Users post content
• video, text, links, photos
Users view content
• User generated content
• Nurse Jackie clips, quotes
Users share content
• Facebook’s sharing capabilities
5. THE SAINT OR SINNER EXPERIENCE:
STATUSES
Voting
Users vote on the content they view
Is it saintly or sinful? Vote: SAINT or SINNER
Statuses
Participants have a status based on the rating of their
posted content as saintly or sinful.
Facebook Profile badge - are you a SAINT or a SINNER?
6. THE SAINT OR SINNER EXPERIENCE:
CONTEST
All participants receive free content
wallpapers and ring tones
incentivizing initial registration
Sweepstakes for a walk on roll in the show
Entries into sweepstakes are given for each
contribution a participant makes to Saint or Sinner
(posted content and votes)
incentivizing continued participation
7. A VIRAL EXPERIENCE
Facebook integration
• Simultaneous Posting from Saint or Sinner on Facebook
• Profile Badge
• Newsfeed
The Saint or Sinner Widget:
•Embeddable version for personal websites
•"Daily Saint or Sinner"
Mobile Application
•Mobile access to Saint or Sinner
9. EXTENDING SAINT OR SINNER
Online Partnerships
Potential Partnerships with Facebook and
Twitter to share user content interactively
Commercial Partnerships:
o Team with sites like Sugar Networks, YouTube, and Others to
promote RSS feeds
o Mobile Application on Smartphones
10. PROJECTED RESULTS
Engaging users in the brand in an informal setting
Building a fan base of registered users to generate a
user database for re-targeting advertising
Reaching out to the 18 – 35 year-old demographic to
utilize their obsession with sharing to share our own
content
12. AND IN CONCLUSION
Saint or Sinner:
Will appeal to our generation
Will attract both superfans and nonfans of
the show
Is easily implementable
13. EXTRA SPECIAL THANKS TO:
Marcelo Guerra
and Ken Todd, Andre Sala, Dan Leventhal,
Janine Criscuolo, Loretta Bender, Nicole
Meola, and Jennifer Garelick