Reduce Data is a third party analytics service that helps advertisers optimize their ad spending through insights from tracking user behavior and campaign performance across networks and channels. Their platform captures data from ad campaigns, tracks user retention and engagement metrics, and provides recommendations to reduce redundant spending by up to 30% based on comparative analysis of campaign and network performance. Key features include tracking cross-channel campaigns, comparing performance, and generating user profiles and retention reports to identify marketing waste.

1. Ad Analytics
Delivering Deep Insight
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Into Ad Spends

2. Who Are We?
Reduce Data is a Third Party Analytics
Service for your Ad Campaigns.
What we do: We help advertisers measure their ad
campaigns’ effectiveness through a network
independent Ad Analytics Platform.
Mission: our mission is to help marketers optimize
their ad spends through analytics.

3. The Problem
• Advertisers spend more than 30% of their
budgets on inefficient spends across
redundant users on networks
• Most Small and Medium Advertisers and
Agencies do not have necessary tools to
Measure and eliminate marketing waste

4. Questions We Answer
Which networks have redundant users that are
wasting your spends?
How did your campaign users perform AFTER
your campaign has ended ~i.e which network
gives higher retaining users
How do ad networks compare in performance?
How do easily analyze campaigns across networks or
channels (mobile / online / social)?

5. How We Do It
Advertisers can track all activities such as campaign pixels, landing
pages, app installs, purchases etc and analyze them independently.
Campaigns &
Conversions
App
Installs
Purchases

6. Our Approach
Capture Track User
Retention Recommend
Data & Data
• Provision campaigns • Track repeat visitor • Make Best Spend
targeted on networks data and User Performances
and DSPs on Reduce Retention Visible and Evident
Data
• Track engagement • Suggest changes to
• Track clicks metrics spending patterns
• Deliver third party
creatives
Reduce Redundant Spends as much as 30%

7. Large Scale Platform that can analyze and understand
complex data in a cost efficient manner.
We analyze and reduce data to produce meaningful insights.
Reduce Data identifies marketing waste using innovative technology
and real-time analysis of users and data.
Ad User Analytics
Tracking
Serving Identification & Insights
Pixels

8. Features
Track Cross Channel / Cross Network campaigns
(across online, mobile and across various networks etc)
Compare campaign / channel performance
Basic / Advanced level of reporting
Near Real-time Insights
User Profiles: to track users across campaigns or channels

9. How Do You Gain?
• Gain from insights: Reduce data provides deep
insights that are actually useful.
• Compare, combine campaign / network
performance and analyze with a few clicks.
• Optimize your spends using recommendations
and advanced analytics
• Learn from your campaign (and other
campaign’s historical performance).
• Increase efficiencies and ROI using Reduce
Data

10. The Platform
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11. Ad Serving
Use Reduce Data as an ad serving platform with
Extremely Low Latency (0.002 sec for serving and tracking)
Provision Ad Network Ad Tags and Track Their Performance
Ad Network Track Links
#1 & Clicks
Ad Network Host & Serve
#2 Creatives
Ad Network Serve 1 or
#3 more Creatives

12. Trackers
Track the full cycle of your advertising campaign including
key events such as purchases.
Reduce Data works well and has trackers for cross platform
promotions!
Landing Page Purchase In App Pixels Mobile App
Pixels Pixels (Games, Apps) Pixels

13. Analytics & Insights
Real-Time Solution to give Advertisers Deep Insight & Maximize Ad Buys
reducedata.com

14. User Analysis
Identify redundancy of users across campaigns, networks or channels (mobile or
online)
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15. Campaign Funnels
Flexible Funnel allowing advertisers great flexibility in choosing
the flow of campaign activity and identify non converting
campaigns.

16. Network Comparison Funnel
Compare funnels of various campaigns across the other. Measure
networks or channels (mobile / online) against one another.

17. User Retention
Measure user retention weeks after the campaign is over.
Shown below campaign wise user retention (%) over weeks

18. The Platform
• Low latencies at 0.002 seconds per response (no noticeable delay)
• Near Real Time Analytics: Get access to insight almost
immediately
• Self Service Web Platform: you’re in control
• Works with existing ad networks & DSPs
Ad Tracking User Analytics
Serving Signatures & Insights

19. Product Packages
Basic Plan:
• Ad serving, Third Party Ad serving and cross platform
Pixels (online or mobile)
• Basic Reporting of data across various Ad networks
(online and mobile)

20. Product Packages
Basic Plan:
• Ad serving
o Configure and serve ad tags • Reports
(html, JavaScript, image tags, o Impressions
others) o Clicks
o Configure third party ad tags
o Track links o Click Through Rate
o CPA tracking and
• Trackers Estimation
o Landing Page Pixels o Purchase pixel tracking
o Conversion / Purchase Pixels
o In App Pixels o Campaign Funnels
o Mobile Pixels o Ad Performance

21. Product Packages
Pro Plan:
All features in Basic , plus..
• Multi-campaign Comparison Funnels
• User Retention Report
• User flow and redundancies across Ad Networks
• Ad performance reviews
• Recommendations

22. Product Packages
Basic Plan: Pro Plan:
Contact Us For Pricing Contact Us For Pricing
• Payment options:
• Less than $25k in spend on Reduce Data – Prepaid via online cards or
bank transfers
• Greater than $25k in total monthly spend on Reduce Data, post paid
with net 7 days payment options.

23. Demo & Setup
Contact: Jabeen Fathima
Basic Plan:
• 408-368-3404 Pricing
Contact Us For
• jabeen@reducedata.com
• Skype: jabeenmw
• http://twitter.com/reducedata
reducedata.com