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jacelarson

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No cost Turn on as you write your story Gives you control of audio, video Take your viewer’s places with your laptop In live truck On set Drawback: Commercials play before chat

Use our power: Make its power your two way street In itself, not a replacement Use it to meet challenges

Success! Hired a freelancer in Oregon Set up our shot in Colorado Emotional tone came through What we learned Took longer than expected Angles weren’t exact

Extra Links Social media guidelines: http://bit.ly/lRI695 How to develop policies in your shop http://bit.ly/jC07zz

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IRE SM presentation

1. Jace Larson KUSA-TV, Denver @JaceLarson Facebook.com/JaceLarsonTV Jace.larson@9news.com

2. CHAT VIDEO

3. No cost Turn on as you write your story Gives you control of audio, video Take your viewer’s places with your laptop In live truck On set Drawback: Commercials play before chat

4. CHAT VIDEO WEB STORY

5. Video

6. Use our power: Make its power your two way street In itself, not a replacement Use it to meet challenges

7. We made it work example

8. We made it work

9. Success! Hired a freelancer in Oregon Set up our shot in Colorado Emotional tone came through What we learned Took longer than expected Angles weren’t exact

10. Chats

11. Deeper into Use it to search into profiles Don’t stop at profile

12. Deeper into Use it to search into profiles Don’t stop at profile

13. Social Media Tips When slammed Tweet intros & tags Take 30 seconds to respond to viewers Biggest spikes at 11 ET, 3 ET, 8 ET Vitrue’s data indicates that morning brand posts are 39.7% more effective… than those published in the afternoon.

14.

15. Extra Links Social media guidelines: http://bit.ly/lRI695 How to develop policies in your shop http://bit.ly/jC07zz

16. Jace Larson KUSA-TV, Denver @JaceLarson Facebook.com/JaceLarsonTV Jace.larson@9news.com

Notas del editor

Notes will push your investigations.
We’ve got video, let’s use it. +++DISTINGUISHES US FROM OTHERS.Makes its power your two way streetUse it to meet challenges.
Communicating people will help with your investigations.

IRE SM presentation

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IRE SM presentation

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