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Antioch University LOS ANGELES
At the Center of It All

© Nelson and Sixta
The Center of the Region
Downtown is the
Southern California hub
for transportation,
government, finance,
culture, arts,
sports, dining, and
entertainment.
Multiple Downtown Markets
48,236 RESIDENTS (158% increase from 1999)
500,000+ EMPLOYEES
12 MILLION ANNUAL VISITORS

© Nelson and Sixta
Why Downtown?
Growing Population
• Downtown boasts of a workforce population of over 500,000
• Almost 50,000 residents
• 12 million visitors annually
Transportation Options
• Proximity to major freeways
• Amtrak and Metrolink at Union Station, Metro light rail, bus and DASH
The Center of the Region
• Civic: Home of City, County and Federal Administration in the region
• Sports and Culture: the Music Center, Walt Disney Concert Hall, L.A. LIVE,
Staples Center, MOCA
• Future: Farmers Field, Broad Museum, Civic Park, FIGat7th, Wilshire Grand
Project

Quality of Life
• Amenities –Culture, entertainment, sports, restaurants, bars and nightclubs
• Multiple pedestrian-friendly residential and business neighborhoods
© Nelson and Sixta
Diverse Downtown Destinations

L.A. LIVE

Staples Center

LA Union Station

Cathedral of Our Lady of the Angels

Walt Disney Concert Hall

Olivera Street

Museum of Contemporary Art

Chinatown

Flower Mart

Exposition Park Science Center

Grand Central Market

Central Library
Downtown Arts and Education Corridor
100 Cultural and Educational Institutions
•
•
•
•
•
•
•
•

California African American Museum
Los Angeles Central Library
Los Angeles Trade-Technical College
Chinese American Museum
Southern California Institute of Architecture
Japanese American Cultural & Community Center
Mount St. Mary's College
University of Southern California
School of Architecture
Price School of Public Policy
Marshall School of Business
Transportation
• In addition to being ideally situated
within the major freeways,
Downtown has a network of public
transportation lines
• Many commuters commute to
Downtown via the bus or light rail
(Red Line, Blue Line, Purple Line,
Gold Line)
• More information:
http://www.metro.net/around/maps/
Multiple Transit Options

Taxi Stands

Subway and Light Rail

Shuttles and Metro Bus System

Car & Freeway

Amtrak and Metrolink Train
Public Transit
Exposition Light Rail
•
•
•
•

Connects Downtown LA to Culver City and to Santa Monica in later phases
Project Cost: $631 M
9.6-mile line
9 new stations

Westside Extension Project (“Subway to the Sea”)
•
•
•
•
•

Will extend Red Line to the Westside
Currently in final stages of planning process
Will provide dependable alternative for travel to key destinations such as: Miracle Mile, Beverly Hills, Century City, and
Westwood, including UCLA campus
$4.36 B
Proposed completion in 2022

Downtown Regional Connector (proposed)
•

Intended to link the Blue and Expo light rail lines with the two parts of the Gold Line

Metro Gold Line Eastside Extension
•
•
•
•
•

Directly connects to new east side lines to Metro Gold Line to Pasadena without transfer
6-miles long
Project Cost: $898 M
Total new stations: 8
Completed: 2009
Demographic Profile of the Downtowner*

© Nelson and Sixta
Downtown Los Angeles Housing Map
DOWNTOWN: Multiple Residential Options
135 Residential Buildings
18,284 Market Rate Units*
90.02% Occupancy Rate
*Includes completed apartments, condos and lofts

© Nelson and Sixta
Adaptive Reuse Buildings
Old Bank District

Flower Street Lofts

San Fernando Building

The Pegasus

Pacific Electric Lofts

Little Tokyo Lofts

Eastern Columbia

© Nelson and Sixta
New Construction
Elleven

Luma

717 Olympic

Evo

Piero

Orsini

WaterMarke Tower

Market Lofts
© Nelson and Sixta
Downtown Population Growth
60,000
48,236

50,000
43,604

40,000
39,537
30,000
28,878
23,894

20,000

2000

18,700
10,000

0
1999

2004

2006

2008

2010

2012 YTD
Demographic Profile of the Downtowner*

© Nelson and Sixta
DOWNTOWN: Headquarters Location

Downtown CBD :
• 53 buildings
• 27.3 million square feet
• Corporate headquarters, banking, law, architecture, accounting
New Industries Downtown
New industries emerging Downtown during the last decade
• Technology (Microsoft)
• Creative
• Architecture (SAA, Gensler, RTKL, NBBJ Architects, Altoon & Porter, Thomas
P. Cox Architects)
• Design firms
Growth industries Downtown
• Healthcare
• Education
• Banking
• Entertainment
• Retail
Demographic Profile of the Downtowner*

© Nelson and Sixta
DOWNTOWN Stores & Restaurants

Brigade

Bottega Louie

Artisan House

Ralphs Fresh Fare

Perch

Target
Retail in Downtown Los Angeles
City Target concept is opening in Fall 2012 at FIGat7th
• 103,909 square feet
• Deals in the works with other mid-range national retail tenants
• Chef-driven food court
Boutique retail on Spring Street
• Month-to-month rents
• Entrepreneurs and first-time business owners
• Many of these boutiques have remained open for over 2.5 years and have signed long
term leases
Food & Drug Stores
• Downtown has a variety of
markets and drug stores to suit
the everyday needs
• The DCBID is working on
recruiting national and local
grocers to Downtown
• When it opens in 2012, Target
at FIGat7TH will also carry
groceries

SAA Office
Farmers’ Markets
• Fresh fruits, vegetables, and nuts
• Food vendors, flowers, clothes
• Great place for lunch!
Wednesday

Thursday

Friday

Pershing Square

FIGat7TH

BofA Plaza

532 S. Olive
11:30AM – 2:00PM

735 S. Figueroa
11:30AM – 3:00PM

333 S. Hope
10:00AM – 2:00PM
Multiple Dining Options
Arashi Sushi
Baco
Big Wangs
Border Grill Downtown
Bottega Louie
BottleRock
Blue Cow
Cabbage Patch
Café Bermuda
Café Nine
Caffé Primo
Chaya Brasserie
Church & State
Crown Café
Cucina Rustica
El Cholo
First & Hope
Hooters
Infusion Café

Johnny Rockets
Kachi
Katsuya
KC's Mediterranean Grill
ktownBBQ
LA Market
Lazy Ox Canteen
Magnolia Downtown
Market Café at AT&T Center
Mignon Wine & Cheese Bar
Mother Road Downtown
Night Toast Café
Nola's Taste of New Orleans
Ocho Mexican Grill
Octopus Japanese Restaurant
Olive Ristorante Italiano
Pangea Garden
Perch

Portofino Cucina Italiana
Rivera Restaurant
Rock'N Fish
Rosa Mexicano
Rowdy Red Wine & Burger Bar
Sk8 Café
Spring For Coffee
Starry Kitchen
The Burger Joint
The Gorbals
The Novel Café
The Spice Table
Threads Café & Lounge
Tommy Pastrami
Trader Vic's
Urban Noodle
Urbano Pizza Bar
Urth Caffé
WP24
Gyms and Fitness
• Downtown LA offers many exercise and fitness options – from yoga to
neighborhood gyms to private clubs
• Best exercise in Downtown: WALK!
505 S. Flower St.

700 S. Flower St. #1000
735 S. Figueroa St.

633 W. 5th St.

431 W. 7th St.

401 S. Hope St.

OTHER OPTIONS
•Aikido Center of Los Angeles – 121 N Main St.
•Be Love Yoga & Bodywork – 1855 Industrial St.
•Peace Yoga – 903 S. Main St.
•Progressive Fighting System – 1855 Industrial St.
•Weight Watchers – 505 S. Flower St.
•Yoga Circle – 400 S. Main St.

700 W. 1st St.
Events Downtown Year-Round
-Downtown Art Walk – 2nd Thursday evening
-Active Arts at the Music Center (Dance Downtown, Drum Downtown, Sing-Alongs & more) –
monthly
-Tuesday Night Café – 1st & 3rd Tuesdays in Little Tokyo
-LA Flea Market @ Dodger Stadium – 1st Sundays
-LA Conservancy Walking Tours
-Six Taste Food Tours – Weekly
-First Fridays @ the Natural History Museum – 1st Fridays, January-June
-First Sundays are for Families @ MOCA
-Free Family Saturdays @ JANM
-Free Thursday nights at MOCA and Geffen Contemporary – year round
-Free exhibits at the FIDM Museum & Galleries – year round
-Free Saturday Housing Bus Tour – Every other Saturday
Special Events Downtown Year Round
January
-LA Downtown on Ice (Nov-Jan)
-dineLA Restaurant Week
-LA Art Show – 50,000+

June
-Hope for Firefighters
-Los Angeles Film Festival
-Grand Performances
-Outfest
February
-Last Remaining Seats
-Little Tokyo Korea Japan Festival: Film screenings, performing -Dwell on Design
arts and cuisine
-Golden Dragon Parade
July
-dineLA Restaurant Week
-Grand Performances
-Pershing Square Summer Concert Series
March
-Anime Expo
-Lantern Festival
-X Games
-St. Patrick’s Day Festival
-CalArts’ New Original Works (NOW) Festival
-LA Marathon
August
April
-Chinatown Summer Nights
-L.A. LIVE's Easter Celebration
-Nisei Week
-The Grilled Cheese Invitational
-Emmys
-Unique LA Independent Designs & Gift Show
-Grand Performances
-LA Food Truck Festival
-Pershing Square Summer Concert Series
-Fiesta Broadway
-Cherry Blossom Festival
September
-LA Comedy Shorts Film Festival
-Downtown Film Festival Los Angeles
-Autumn Lights LA
May
-Glamorama
-City of Angels Wine Fest
-Unique Los Angeles Design & Gift Show
-Last Remaining Seats
-Amgen Tour of California
-Motorexpo
-Annual Cinco De Mayo Festival

October
-dineLA Restaurant Week
-Los Angeles Fashion Week
-Public Safety Appreciation BBQ
-Monster Massive Festival
@ LA Coliseum & Sports Arena
November
-LA Downtown on Ice
-LA Auto Show
December
-Green Block Party
-Unique LA Independent Designs
& Gift Show
-LA Downtown on Ice – (Nov – Jan)
-Annual LA County Holiday Celebration
-Giant Maximus
-Together as One New Years Eve Festival @ LA Coliseum
-Winter Holiday Events @ Pershing Square
A Vibrant Market
Restaurants and hospitality continue to drive the Downtown retail market.


Notable new hospitality tenants with signed leases over the past six months:
-

The Tasting Kitchen
The Counter Burger
Walter Manzke
Towne Restaurant
Baco

-

Artisan House
Stout Bar
Pattern
Perch
Projects Under Development
Grand Park

Broad Museum

Figat7th
Wilshire Grand

Farmers Field
Grand Park






Across from Times Building campus option
$56 million, 16-acres
Green space from Music Center to City Hall
Broke ground: July 2010
Final completion: Late 2012
The Broad Collection






120,000 square-foot museum
Over 2,000 pieces of art
3 levels
$307.7 million investment
Slated completion: Spring 2013
New Moderate Price Hotels
• 180 room Ace Hotel with 1600 seat theatre in former
United Artists Building on Broadway
•Two King and Grove Hotel properties in renovated buildings
•393-room dual-branded Courtyard (limited service) & Residence
Inn (extended stay – each unit comes with a kitchen) in
23-story building located directly across from LA Live
Farmers Field Stadium & Event Center






State-of-the-art event center connected to the Convention Center
Privately-funded $1 billion
68,000 seats (expandable to 78,000 for special events) with closable roof
Total new Event Center would be 1,700,000 gross SF
Investment in Downtown LA 2000-Present
Property Type

Project Cost Total

Arts & Entertainment

$1,343,800,000

Civic & Institutional

$2,097,700,000

Commercial

$491,000,000

Mixed-Use

$4,372,000,000

Residential

$5,927,100,000

Figueroa Corridor/Expo Park

$1,500,000,000

Grand Total

$15,731,600,000
Includes money secured for projects
starting or approved for construction
through 2012
© Nelson and Sixta
Downtown Los Angeles Campus Options

Los AngelesTimes

Hearst

© Nelson and Sixta
Hearst Building
Times Building
Find Out More:
www.downtownlascene.com
www.DowntownLA.com

www.experiencela.com

DowntownLA.com

@downtown_la
DOWNTOWN: The Center of it All

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Antioch university at the center of it all downtown la

  • 1. Antioch University LOS ANGELES At the Center of It All © Nelson and Sixta
  • 2. The Center of the Region Downtown is the Southern California hub for transportation, government, finance, culture, arts, sports, dining, and entertainment.
  • 3. Multiple Downtown Markets 48,236 RESIDENTS (158% increase from 1999) 500,000+ EMPLOYEES 12 MILLION ANNUAL VISITORS © Nelson and Sixta
  • 4. Why Downtown? Growing Population • Downtown boasts of a workforce population of over 500,000 • Almost 50,000 residents • 12 million visitors annually Transportation Options • Proximity to major freeways • Amtrak and Metrolink at Union Station, Metro light rail, bus and DASH The Center of the Region • Civic: Home of City, County and Federal Administration in the region • Sports and Culture: the Music Center, Walt Disney Concert Hall, L.A. LIVE, Staples Center, MOCA • Future: Farmers Field, Broad Museum, Civic Park, FIGat7th, Wilshire Grand Project Quality of Life • Amenities –Culture, entertainment, sports, restaurants, bars and nightclubs • Multiple pedestrian-friendly residential and business neighborhoods © Nelson and Sixta
  • 5. Diverse Downtown Destinations L.A. LIVE Staples Center LA Union Station Cathedral of Our Lady of the Angels Walt Disney Concert Hall Olivera Street Museum of Contemporary Art Chinatown Flower Mart Exposition Park Science Center Grand Central Market Central Library
  • 6. Downtown Arts and Education Corridor 100 Cultural and Educational Institutions • • • • • • • • California African American Museum Los Angeles Central Library Los Angeles Trade-Technical College Chinese American Museum Southern California Institute of Architecture Japanese American Cultural & Community Center Mount St. Mary's College University of Southern California School of Architecture Price School of Public Policy Marshall School of Business
  • 7. Transportation • In addition to being ideally situated within the major freeways, Downtown has a network of public transportation lines • Many commuters commute to Downtown via the bus or light rail (Red Line, Blue Line, Purple Line, Gold Line) • More information: http://www.metro.net/around/maps/
  • 8. Multiple Transit Options Taxi Stands Subway and Light Rail Shuttles and Metro Bus System Car & Freeway Amtrak and Metrolink Train
  • 9. Public Transit Exposition Light Rail • • • • Connects Downtown LA to Culver City and to Santa Monica in later phases Project Cost: $631 M 9.6-mile line 9 new stations Westside Extension Project (“Subway to the Sea”) • • • • • Will extend Red Line to the Westside Currently in final stages of planning process Will provide dependable alternative for travel to key destinations such as: Miracle Mile, Beverly Hills, Century City, and Westwood, including UCLA campus $4.36 B Proposed completion in 2022 Downtown Regional Connector (proposed) • Intended to link the Blue and Expo light rail lines with the two parts of the Gold Line Metro Gold Line Eastside Extension • • • • • Directly connects to new east side lines to Metro Gold Line to Pasadena without transfer 6-miles long Project Cost: $898 M Total new stations: 8 Completed: 2009
  • 10. Demographic Profile of the Downtowner* © Nelson and Sixta
  • 11. Downtown Los Angeles Housing Map
  • 12. DOWNTOWN: Multiple Residential Options 135 Residential Buildings 18,284 Market Rate Units* 90.02% Occupancy Rate *Includes completed apartments, condos and lofts © Nelson and Sixta
  • 13. Adaptive Reuse Buildings Old Bank District Flower Street Lofts San Fernando Building The Pegasus Pacific Electric Lofts Little Tokyo Lofts Eastern Columbia © Nelson and Sixta
  • 16. Demographic Profile of the Downtowner* © Nelson and Sixta
  • 17. DOWNTOWN: Headquarters Location Downtown CBD : • 53 buildings • 27.3 million square feet • Corporate headquarters, banking, law, architecture, accounting
  • 18. New Industries Downtown New industries emerging Downtown during the last decade • Technology (Microsoft) • Creative • Architecture (SAA, Gensler, RTKL, NBBJ Architects, Altoon & Porter, Thomas P. Cox Architects) • Design firms Growth industries Downtown • Healthcare • Education • Banking • Entertainment • Retail
  • 19. Demographic Profile of the Downtowner* © Nelson and Sixta
  • 20. DOWNTOWN Stores & Restaurants Brigade Bottega Louie Artisan House Ralphs Fresh Fare Perch Target
  • 21. Retail in Downtown Los Angeles City Target concept is opening in Fall 2012 at FIGat7th • 103,909 square feet • Deals in the works with other mid-range national retail tenants • Chef-driven food court Boutique retail on Spring Street • Month-to-month rents • Entrepreneurs and first-time business owners • Many of these boutiques have remained open for over 2.5 years and have signed long term leases
  • 22. Food & Drug Stores • Downtown has a variety of markets and drug stores to suit the everyday needs • The DCBID is working on recruiting national and local grocers to Downtown • When it opens in 2012, Target at FIGat7TH will also carry groceries SAA Office
  • 23. Farmers’ Markets • Fresh fruits, vegetables, and nuts • Food vendors, flowers, clothes • Great place for lunch! Wednesday Thursday Friday Pershing Square FIGat7TH BofA Plaza 532 S. Olive 11:30AM – 2:00PM 735 S. Figueroa 11:30AM – 3:00PM 333 S. Hope 10:00AM – 2:00PM
  • 24. Multiple Dining Options Arashi Sushi Baco Big Wangs Border Grill Downtown Bottega Louie BottleRock Blue Cow Cabbage Patch Café Bermuda Café Nine Caffé Primo Chaya Brasserie Church & State Crown Café Cucina Rustica El Cholo First & Hope Hooters Infusion Café Johnny Rockets Kachi Katsuya KC's Mediterranean Grill ktownBBQ LA Market Lazy Ox Canteen Magnolia Downtown Market Café at AT&T Center Mignon Wine & Cheese Bar Mother Road Downtown Night Toast Café Nola's Taste of New Orleans Ocho Mexican Grill Octopus Japanese Restaurant Olive Ristorante Italiano Pangea Garden Perch Portofino Cucina Italiana Rivera Restaurant Rock'N Fish Rosa Mexicano Rowdy Red Wine & Burger Bar Sk8 Café Spring For Coffee Starry Kitchen The Burger Joint The Gorbals The Novel Café The Spice Table Threads Café & Lounge Tommy Pastrami Trader Vic's Urban Noodle Urbano Pizza Bar Urth Caffé WP24
  • 25. Gyms and Fitness • Downtown LA offers many exercise and fitness options – from yoga to neighborhood gyms to private clubs • Best exercise in Downtown: WALK! 505 S. Flower St. 700 S. Flower St. #1000 735 S. Figueroa St. 633 W. 5th St. 431 W. 7th St. 401 S. Hope St. OTHER OPTIONS •Aikido Center of Los Angeles – 121 N Main St. •Be Love Yoga & Bodywork – 1855 Industrial St. •Peace Yoga – 903 S. Main St. •Progressive Fighting System – 1855 Industrial St. •Weight Watchers – 505 S. Flower St. •Yoga Circle – 400 S. Main St. 700 W. 1st St.
  • 26. Events Downtown Year-Round -Downtown Art Walk – 2nd Thursday evening -Active Arts at the Music Center (Dance Downtown, Drum Downtown, Sing-Alongs & more) – monthly -Tuesday Night Café – 1st & 3rd Tuesdays in Little Tokyo -LA Flea Market @ Dodger Stadium – 1st Sundays -LA Conservancy Walking Tours -Six Taste Food Tours – Weekly -First Fridays @ the Natural History Museum – 1st Fridays, January-June -First Sundays are for Families @ MOCA -Free Family Saturdays @ JANM -Free Thursday nights at MOCA and Geffen Contemporary – year round -Free exhibits at the FIDM Museum & Galleries – year round -Free Saturday Housing Bus Tour – Every other Saturday
  • 27. Special Events Downtown Year Round January -LA Downtown on Ice (Nov-Jan) -dineLA Restaurant Week -LA Art Show – 50,000+ June -Hope for Firefighters -Los Angeles Film Festival -Grand Performances -Outfest February -Last Remaining Seats -Little Tokyo Korea Japan Festival: Film screenings, performing -Dwell on Design arts and cuisine -Golden Dragon Parade July -dineLA Restaurant Week -Grand Performances -Pershing Square Summer Concert Series March -Anime Expo -Lantern Festival -X Games -St. Patrick’s Day Festival -CalArts’ New Original Works (NOW) Festival -LA Marathon August April -Chinatown Summer Nights -L.A. LIVE's Easter Celebration -Nisei Week -The Grilled Cheese Invitational -Emmys -Unique LA Independent Designs & Gift Show -Grand Performances -LA Food Truck Festival -Pershing Square Summer Concert Series -Fiesta Broadway -Cherry Blossom Festival September -LA Comedy Shorts Film Festival -Downtown Film Festival Los Angeles -Autumn Lights LA May -Glamorama -City of Angels Wine Fest -Unique Los Angeles Design & Gift Show -Last Remaining Seats -Amgen Tour of California -Motorexpo -Annual Cinco De Mayo Festival October -dineLA Restaurant Week -Los Angeles Fashion Week -Public Safety Appreciation BBQ -Monster Massive Festival @ LA Coliseum & Sports Arena November -LA Downtown on Ice -LA Auto Show December -Green Block Party -Unique LA Independent Designs & Gift Show -LA Downtown on Ice – (Nov – Jan) -Annual LA County Holiday Celebration -Giant Maximus -Together as One New Years Eve Festival @ LA Coliseum -Winter Holiday Events @ Pershing Square
  • 28. A Vibrant Market Restaurants and hospitality continue to drive the Downtown retail market.  Notable new hospitality tenants with signed leases over the past six months: - The Tasting Kitchen The Counter Burger Walter Manzke Towne Restaurant Baco - Artisan House Stout Bar Pattern Perch
  • 29. Projects Under Development Grand Park Broad Museum Figat7th Wilshire Grand Farmers Field
  • 30. Grand Park      Across from Times Building campus option $56 million, 16-acres Green space from Music Center to City Hall Broke ground: July 2010 Final completion: Late 2012
  • 31. The Broad Collection      120,000 square-foot museum Over 2,000 pieces of art 3 levels $307.7 million investment Slated completion: Spring 2013
  • 32. New Moderate Price Hotels • 180 room Ace Hotel with 1600 seat theatre in former United Artists Building on Broadway •Two King and Grove Hotel properties in renovated buildings •393-room dual-branded Courtyard (limited service) & Residence Inn (extended stay – each unit comes with a kitchen) in 23-story building located directly across from LA Live
  • 33. Farmers Field Stadium & Event Center     State-of-the-art event center connected to the Convention Center Privately-funded $1 billion 68,000 seats (expandable to 78,000 for special events) with closable roof Total new Event Center would be 1,700,000 gross SF
  • 34. Investment in Downtown LA 2000-Present Property Type Project Cost Total Arts & Entertainment $1,343,800,000 Civic & Institutional $2,097,700,000 Commercial $491,000,000 Mixed-Use $4,372,000,000 Residential $5,927,100,000 Figueroa Corridor/Expo Park $1,500,000,000 Grand Total $15,731,600,000 Includes money secured for projects starting or approved for construction through 2012 © Nelson and Sixta
  • 35. Downtown Los Angeles Campus Options Los AngelesTimes Hearst © Nelson and Sixta
  • 39. DOWNTOWN: The Center of it All