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Marketing the New Media LECTURE - 9
What is New Media? ( 新媒體 ) ,[object Object]
What is New Media? ( 新媒體 ) ,[object Object],[object Object]
What is New Media? ( 新媒體 ) ,[object Object]
What is New Media? ( 新媒體 ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is New Media? ( 新媒體 ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet and World Wide Web Marketing the New Media
Internet and World Wide Web ,[object Object]
Internet and World Wide Web ,[object Object]
Internet as Communication Tools Marketing the New Media
Interpersonal Communication ( 個人溝通 ): E-mail and Instant Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interpersonal Communication ( 個人溝通 ): E-mail and Instant Messaging ,[object Object],[object Object],[object Object],[object Object]
Mass Communication ( 大眾溝通 ): Forums ( 討論區 ) and Newsgroups ( 新聞組 ) ,[object Object],[object Object],[object Object]
What are digital media ( 電子媒體 )? ,[object Object]
What are multimedia ( 多媒體 )? ,[object Object],[object Object],[object Object]
New Media Profitability Marketing the New Media
E-Commerce ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object]
Paid Content ,[object Object]
Paid Content ,[object Object],[object Object]
The Marketplace (Trends) 市場走勢
Broadband ( 寬頻上網 ) ,[object Object]
Broadband ( 寬頻上網 )
Broadband ( 寬頻上網 ) ,[object Object]
 
Wireless ( 無線上網 ) ,[object Object]
 
Wireless ( 無線上網 ) ,[object Object]
 
Microcasting ,[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object]
Vioce-over-Internet Protocol (VoIP)
Vioce-over-Internet Protocol (VoIP) ,[object Object],[object Object],[object Object]
Social Implications about the Internet Marketing the New Media
Social Implications ,[object Object],[object Object],[object Object]
New Model for News ( 新的新聞模式 ) ,[object Object],[object Object],[object Object]
Lack of Information Gatekeepers ( 缺少資訊管理人 ) ,[object Object],[object Object],[object Object],[object Object]
Information Overload ( 資訊爆破 ) ,[object Object],[object Object]
Privacy Concern ( 私穩問題 ) ,[object Object],[object Object]
Escapism and Isolation ( 逃避現實 – 電車男問題 )
Escapism and Isolation ( 逃避現實 – 電車男問題 ) ,[object Object],[object Object]
Tutorial – New Media Marketing the New Media
New Media ,[object Object],[object Object]

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