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Revised Seven Ip Trends And Seven Essences And Beyond
- 1. A Worldwide Creative Culture:
The Next Set of IP Challenges
Jack Russo, Esq.
Computerlaw Group LLP
Palo Alto, California
SILICON VALLEY USA 94301
jrusso@computerlaw.com
www.computerlaw.com
650-327-9800 (phone)
650-618-1863 (fax)
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 2. About Me
City University of New York (CUNY), B.A.-Master’s in
Administration & Computer & Information Science
M.B.A., Columbia University Business School
J.D., UCLA School of Law (Los Angeles, CA)
Managing Partner, Computerlaw Group (computerlaw)
Managing Partner, Florence Ventures (“Angel” Firm)
Mediator/Arbitrator, U.S. District Court (San Francisco)
Judge Pro Temp, California Superior Court (San Jose)
Lecturer, Stanford University & U.C. Berkeley
Chairman, Foundation for Creativity (Non-Profit)
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 3. About Computerlaw Group LLP
Devoted to Founders & Entrepreneurs
E-Commerce/Social Commerce Contracting
Intellectual Property Protection & Licensing
Intellectual Property Planning & Enforcement
Business Planning & Litigation Avoidance
Litigation & Alternative Dispute Resolution
Litigation Risk Analysis & Risk Planning
Entrepreneurship and “Servant Leadership”
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 4. About FFCDR and CDR™
Foundation For Creative Dispute Resolution
CDR: Zealous Creativity v. Zealous Advocacy
Role of CDR Mediator: To Promote Creativity
Active Help in Promoting Better Outcomes
No Other Litigation Process Can Do So
Creativity Depends on Open Mindedness
Open-Mindedness Means “Suspend Disbelief”
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 14. THE SEVEN IP TRENDS
(From Litigation to Commerce)
Multiple Patent Systems/Multiple Patent Suits
Multiple Trademark Registration/Multiple Suits
Multiple Copyright Protection/Multiple Suits
Multiple Trade Secret Statutes/Multiple Suits
Consolidation Through ArbitrationLicensing
Settlement Through Mediation Licensing
Evolution To Semi-Automated Negotiations
(Greater “Social Commerce” Automation)
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 15. AboutMediationand CDR™
Foundation For Creative Dispute Resolution
CDR: Zealous Creativity v. Zealous Advocacy
Role of CDR™ “Neutral”: Promote Creativity
Active Help in Promoting Better Outcomes
No Other Litigation Process Can Do So
Creativity Depends on Open Mindedness
Open Mindedness Generates More Ideas
Copyright © 2012 Jack Russo
- 16. Zealous Advocacy
ABA Professional Rules
California Professional Rules
Based on Adversarial System of Adjudication
Often Summarized as “Carry a Big Stick”
Copyright © 2012 Jack Russo
- 18. Zealous Creativity
No ABA Professional Rule
No California Professional Rule
Based on Cooperative System of Creativity
Often Summarized as “Create a Big Idea”
But this is NOT Taught in Law Schools
This is NOT a Subject of Any Bar Exam
This is NOT a Subject of Any CLE Courses
It is NOT (yet) a Discipline in Our Profession
Copyright © 2012 Jack Russo
- 19. Zealous Creativity is Zealous
Advocacy in CDR™ Mediations
What is Zealous Creativity?
What is the Role of the CDR “Neutral”?
Can the Promotion of Creativity be Learned?
How Does the “Light Bulb” Get Energized?
What Outcomes are Possible? Plausible? Best?
How to go from Possible to Plausible then Best
Open Mindedness = “To Suspend Disbelief”
Copyright © 2012 Jack Russo
- 20. “SUSPEND DISBELIEF”
“The only limits to our realizations
tomorrow are our doubts of today….”
- Franklin D. Roosevelt, 32nd U.S. President
(1933-1945)
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 21. Benefits of CDR Approach
Culture of Creativity Promotes Better Outcomes
Underlying System is Based on Zealous Creativity
Law Firm Structures Must Adapt to Shorten Process
Mediation Advances; New Discipline is Created
Lawyers See Judges as Facilitators not Adjudicators
Judges See Lawyers as Co-Creators not Champions
Underlying Question: What is the Opportunity Here?
Neutrals Become Mediators Based on the Foregoing
Structural Reform Occurs: Lawyers as Peacemakers
Copyright © 2012 Jack Russo
- 22. Challenges to CDR Approach
Culture of Adversarial Adjudication
Underlying System is Based on Zealous Advocacy
Law Firm Structures Assume Lengthy Litigations
Mediation is Relatively New; No Mediator Training
Lawyers See Judges as Adjudicators not Facilitators
Judges See Lawyers as Champions not Co-Creators
Underlying Question: Who is Right? Who is Wrong?
Judges Become Mediators Based on the Foregoing
Structural Reform Depends on Change of Foregoing
Copyright © 2012 Jack Russo
- 23. What Will Our Planet Look Like?
A. More Global (HQ)
B. More Intelligent (IQ)
C. More Trusting (EQ)
D. More Passionate (PQ)
E. More Ambitious (AQ)
F. More Freedom (FQ)
G. More Cooperative(CQ)
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 24. THANK YOU!
Jack Russo, Esq.
Computerlaw Group LLP
401 Florence Street
Palo Alto, California 94301
jrusso@computerlaw.com
www.computerlaw.com
650-327-9800 (phone)
650-618-1863 (fax)
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 25. THE SEVEN ESSENCES™
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 26. SEVEN ESSENCES™
(COPYRIGHT © 2012 by Jack Russo)
CQ: soulful
& spiritual
FQ: successful &
spontaneous
AQ: Secure & Self-Aware
PQ: Sexy and Satisfying
EQ: Sensitive & Supportive
IQ: Smart & Savvy
HQ: Sane & Sober
- 28. How Will Our Global Community Evolve?
(Seven Mega-Trends in the Next Decade)
A. Worldwide Health
B. Collective Intelligence
C. Global Ethics & Civility
D. Worldwide Competition
E. Increased Expectations
F. Greater Human Rights
G. Trust & Reputation
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved
- 29. WORLDWIDE ESSENCES™
(COPYRIGHT © 2012 by Jack Russo)
CQ: soulful
& spiritual
FQ: successful &
spontaneous
AQ: Secure & Self-Aware
PQ: Sexy and Satisfying
EQ: Sensitive & Supportive
IQ: Smart & Savvy
HQ: Sane & Sober
- 30. What Will Our Planet Look Like?
A. More Global (HQ)
B. More Intelligent (IQ)
C. More Trusting (EQ)
D. More Passionate (PQ)
E. More Ambitious (AQ)
F. More Freedom (FQ)
G. More Cooperative(CQ)
Copyright © 2012 by Jack Russo &Computerlaw Group LLP. All Rights Reserved