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Bracing for the Big One:
B2B Systems and
Processes That Think for
Themselves
Game Plan B2B eCommerce Forum
29 October 2013
Berlin
Jack Shaw (@jackshaw)
Mobile phones vs. toothbrushes

• There are 7 billion people in the world.
• 4 billion use mobile phones.
• Just 3.5 billion own toothbrushes.

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Multi-channel vs. Omni-channel

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
New Roles for Physical Outlets

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Inventory Visibility

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Deeper Collaboration
Across the Supply Chain

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Omni-channel Implications
for the Supply Chain I
• Supply chains that generate increased
buyer value are likely to win in the long run.
More transparency is likely to speed up this
process
• With Omni-channel e-Commerce,
competition will increase on many fronts,
but so will the opportunities for savvy
suppliers and their supply-chain partners to
gain competitive advantage.
© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Personnel Processes Systems

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
B2B Use of Social Media

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Big Data

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Seismic Events

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
The First Four Waves of
Business Technology

Mainframe

PC

Client/Server

Internet

60s – 70s

80s

90s

2000s

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Each Wave of
Business Technology
• Requires deployment of a critical mass of
its predecessor wave to achieve rapid growth
and broad acceptance.
• Introduces new:
–
–
–
–

Concepts
Terminology
Opportunities
Concerns

• Has an exponentially greater impact on
business and society than its predecessor.
© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
The Fifth Wave

Mainframe

PC

Client/Server

Internet

60s – 70s

80s

90s

2000s

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved

Intelligent Systems
2010s
Decision Management
Decision Management (DM) is a systematic approach to automate
and improve decisions across the enterprise.

It allows businesses to:

Make more profitable In the same way, over While being able to
and targeted
and over again
adapt “on-the-fly”
decisions
PRECISION
CONSISTENCY
AGILITY
FAST
LOW COST
© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Beyond “Big Data”
• “Big Data” is retrospective.

– Looking at historical data for trends
– Big Data systems designed for:
•
•
•
•

Occasional
Low volume
Manual use
Trained experts

• Decision Management is forward looking.
–
–
–
–
–

Continuous
Real-time
High Volume
Operational decisions
Existing staff

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
DM and Intelligent Systems
• Implementing DM means
automating (some) decisions, BUT
• Gaining the full benefits of DM means
automating many decisions.
• While some decisions can be automated using
just simple, “If, Then, Else” program logic,
• Many more decisions can be automated by
using intelligent systems technologies.
© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Intelligent Systems Can Accelerate
B2B Decision-making
Think, Decide, Act
to solve a Business
Problem

Machine
Learning

Associative
Memory

Learns

Continually
Processing

Intelligent Systems
Must be
processed

Generates

Business
Infrastructure

Provides
Input

Big Data

©2012-13 VELOXITI, Inc.
© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved

Natural
Language
Processing
Dynamic Pricing

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Mobile Commerce
Advertising Placement – On the Fly
AdTheorent's
Real Time Learning Machine (RTLM)
AdTheorent's RTLM
1: Ad Request

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
AdTheorent's RTLM
2: Audience Data Enrichment

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
AdTheorent's RTLM
3: Percent Chance of Conversion

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
AdTheorent's RTLM
4: Brand Interaction

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
AdTheorent's RTLM
5: RT Database Updates

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
To Adapt To The Empowered Customer, Companies
Must Address All Their Supply Chain Processes
•Manage Raw
Materials

•Analyze & Respond
to Customer Demands

•Plan Supplier Network
& Inventory Needs

•Plan & Manage
Inbound Logistics

•Manufacture
Goods &
Manage Orders
•Measure
•Plan & Manage
Performance Outbound Logistics

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
The Intelligent Supply &
Demand Chain
Intelligent Systems Recommend Optimal
Flow, Actions, Timing & Measures

2
Real-Time Data

1

3
Dynamic ERP Systems
Execute Operational
Transactions

4
Regional
Storage

Manufacture

Inbound
Trans

Finished
Goods

Outbound
Trans

Custom
Pkg

Retailer
DC

Retailer
Trans

Cross
Docking

Store
Trans

Retail
Store

Information and Product Flows Matched to Consumption

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved

Consumer
Global Autonomous
Supply Chains

• Autonomous Processes
• Autonomous Enterprises™
• Autonomous Supply Chains
© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Self-Configuring
Business Ecosystems

© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Change & Progress
“Change does not
necessarily
assure progress,
but progress
implacably
requires change.”
Historian Henry Steele Commager
© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
Follow Up
•Jack Shaw, President
Breakthrough Business Technologies
•M: 770-910-5969
• Jack@e-com.com
• www.e-com.com
• www.gplus.to/JackShaw
• www.Twitter.com/JackShaw
• www.YouTube.com/user/JackShaw4728
• www.facebook.com/JackShawTechnology
• www.LinkedIn.com/in/JackShawTechnology
• www.BusinessTechnologyFuturist.WordPress.com
© 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved

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Bracing for the Big One: B2B Systems and Processes that Think for Themselves!

  • 1. Bracing for the Big One: B2B Systems and Processes That Think for Themselves Game Plan B2B eCommerce Forum 29 October 2013 Berlin Jack Shaw (@jackshaw)
  • 2. Mobile phones vs. toothbrushes • There are 7 billion people in the world. • 4 billion use mobile phones. • Just 3.5 billion own toothbrushes. © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 3. Multi-channel vs. Omni-channel © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 4. New Roles for Physical Outlets © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 5. Inventory Visibility © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 6. Deeper Collaboration Across the Supply Chain © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 7. Omni-channel Implications for the Supply Chain I • Supply chains that generate increased buyer value are likely to win in the long run. More transparency is likely to speed up this process • With Omni-channel e-Commerce, competition will increase on many fronts, but so will the opportunities for savvy suppliers and their supply-chain partners to gain competitive advantage. © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 8. Personnel Processes Systems © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 9. B2B Use of Social Media © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 10. Big Data © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 11. Seismic Events © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 12. The First Four Waves of Business Technology Mainframe PC Client/Server Internet 60s – 70s 80s 90s 2000s © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 13. Each Wave of Business Technology • Requires deployment of a critical mass of its predecessor wave to achieve rapid growth and broad acceptance. • Introduces new: – – – – Concepts Terminology Opportunities Concerns • Has an exponentially greater impact on business and society than its predecessor. © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 14. The Fifth Wave Mainframe PC Client/Server Internet 60s – 70s 80s 90s 2000s © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved Intelligent Systems 2010s
  • 15. Decision Management Decision Management (DM) is a systematic approach to automate and improve decisions across the enterprise. It allows businesses to: Make more profitable In the same way, over While being able to and targeted and over again adapt “on-the-fly” decisions PRECISION CONSISTENCY AGILITY FAST LOW COST © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 16. Beyond “Big Data” • “Big Data” is retrospective. – Looking at historical data for trends – Big Data systems designed for: • • • • Occasional Low volume Manual use Trained experts • Decision Management is forward looking. – – – – – Continuous Real-time High Volume Operational decisions Existing staff © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 17. DM and Intelligent Systems • Implementing DM means automating (some) decisions, BUT • Gaining the full benefits of DM means automating many decisions. • While some decisions can be automated using just simple, “If, Then, Else” program logic, • Many more decisions can be automated by using intelligent systems technologies. © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 18. Intelligent Systems Can Accelerate B2B Decision-making Think, Decide, Act to solve a Business Problem Machine Learning Associative Memory Learns Continually Processing Intelligent Systems Must be processed Generates Business Infrastructure Provides Input Big Data ©2012-13 VELOXITI, Inc. © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved Natural Language Processing
  • 19. Dynamic Pricing © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 20. Mobile Commerce Advertising Placement – On the Fly AdTheorent's Real Time Learning Machine (RTLM)
  • 21. AdTheorent's RTLM 1: Ad Request © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 22. AdTheorent's RTLM 2: Audience Data Enrichment © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 23. AdTheorent's RTLM 3: Percent Chance of Conversion © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 24. AdTheorent's RTLM 4: Brand Interaction © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 25. AdTheorent's RTLM 5: RT Database Updates © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 26. To Adapt To The Empowered Customer, Companies Must Address All Their Supply Chain Processes •Manage Raw Materials •Analyze & Respond to Customer Demands •Plan Supplier Network & Inventory Needs •Plan & Manage Inbound Logistics •Manufacture Goods & Manage Orders •Measure •Plan & Manage Performance Outbound Logistics © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 27. The Intelligent Supply & Demand Chain Intelligent Systems Recommend Optimal Flow, Actions, Timing & Measures 2 Real-Time Data 1 3 Dynamic ERP Systems Execute Operational Transactions 4 Regional Storage Manufacture Inbound Trans Finished Goods Outbound Trans Custom Pkg Retailer DC Retailer Trans Cross Docking Store Trans Retail Store Information and Product Flows Matched to Consumption © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved Consumer
  • 28. Global Autonomous Supply Chains • Autonomous Processes • Autonomous Enterprises™ • Autonomous Supply Chains © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 29. Self-Configuring Business Ecosystems © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 30. Change & Progress “Change does not necessarily assure progress, but progress implacably requires change.” Historian Henry Steele Commager © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved
  • 31. Follow Up •Jack Shaw, President Breakthrough Business Technologies •M: 770-910-5969 • Jack@e-com.com • www.e-com.com • www.gplus.to/JackShaw • www.Twitter.com/JackShaw • www.YouTube.com/user/JackShaw4728 • www.facebook.com/JackShawTechnology • www.LinkedIn.com/in/JackShawTechnology • www.BusinessTechnologyFuturist.WordPress.com © 2013, Confidential and Proprietary Information of Breakthrough Business Technologies, LLC, All Rights Reserved