8. Mobile Fundamentals:
What Drives Mobile Web
% using % Growth % Growth
KPIs: Browsers Browser App
for Usefor Usefor
1. Search 40% 50% 90%
Mobile 2. Social Networking :
Sweet Real-Time Content Publishing 35% 90% 240%
Spot
3. Messaging: E-Mails, IM, SMS 34,5% n.a. n.a.
4. News and Information 30% 45% 124%
5. Location Based Services:
Maps, Travel, Check-Ins 20% n.a. 93%
Sources: ComScore, MobiLens, 3-Month time periodendingMarch 2010, for EU5;
ComScore, MobiLens, 3-Month periodending April 2010, http://bit.ly/fSBIv8
Jackson Bond, Corporate Development BUSINESS NETWORKING IS MOBILE
9. Social Networking
Private Networking Business Networking
Private contacts Self-presentation, CV
Private interests New business, businesscard
Entertainment Career Opportunities
Fun, Dating Jobs
9
10. Why Business Social Networking?
User motivation
5 Key Motivations
Find: Access to new business, cooperations, jobs and career opportunities
Find: Former colleagues and friends more than 10m people
Be found: Profile as a digital business card and also CV
Exchange: Access to knowledge platform, exchange of ideas 40.000 groups
Network: Access to and usage of second degree contacts
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11. XING´s Value Proposition
Your interactive online business card
Interactive Online Business Card:
who you are and what you can do
Let other members know
• What you have to offer
• What you’re looking for
• What your interests are
• Your professional experience
• Your academic background and
academic degrees
Good to know
You choose to open yourself to Search
Engines.
Your privacy is absolutely assured. You
decide who can see your data and
whether your profile is visible to non-
XING members.
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12. XING´s Value Proposition
Contact management for business professionals
Efficient contact management
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13. XING´s Value Proposition
Lead generation for business professionals
Business lead generation
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14. XING Facts & Figures
More about XING users(1)
>10million users worldwide
Critical mass >4.2million users in German
speaking region
> 206 million connections
Highly active > monthly average: 335 million page
users views in 2009
>733,000 payers
Loyal > 40,000 groups
community >230 regional ambassadors
> 50 Xpert ambassadors
Combining >150,000 events in 2009
online & offline
Strong network effects in core markets ensure strong and sustainable competitive position
(1) as of September 2010
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15. Social networking for professionals
“Most business is local”
● 75 % of business professionals polled maintain business contacts
primarily in German-speaking countries
● 57 % consider it important to meet business contacts made online
in person(1)
(1) forsa survey of 1,000 German professionals and managers, January 2010
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16. Business is Local is Mobile
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17. Fundamentals:
Business Networking Paradigm Shift
User Seated Standing, Moving
Online Sporadic, 6-8hrs Always, 24hrs
XING Passive Active
Action Pull = User Triggered Push = XING triggered
Frequency Months, Weeks, Days Hours, Minutes, Seconds
Location Irrelevant Data Point Richly Relevant Data Point
Usability Large Screen, Complex Small Screen, Reduced, Simply
Work:Life Separate, Distant Merged, Intimate
Mobile Product Team, May 2010 BUSINESS NETWORKING IS MOBILE
20. 3 Key Things Convinced Us
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21. 01 Market Data
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22. 01 Market Data
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23. 01 Market Data
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24. 02 Market Leaders : facebook
Source: YouTube , http://www.youtube.com/watch?v=1VVHWQQPUc0
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25. 03 XING Users: Mobile Affinity?
TNS User Survey in February 2010
35% Saytheyownsmartphone
27% Saythey will buynewsmartphone w/in 6Months
10% Saytheyuse XING Mobile monthly
HOWEVER ONLY....
<10% Measurable Mobile Traffic Share of Total Traffic
vs. 25-30% of facebookTrafficis mobile
Users haveDevices and Want to Use XING, but XING Mobile isnotofferingenough!
* Sources: TNS SegmentationStudy of XING Users, February 2010;
Jackson Bond, Corporate Development BUSINESS NETWORKING IS MOBILE
26. 03 Smartphone Users in Germany
2010 2010 2012
60% 11% 22%
2m 9m 18m
22%
Source: TNS, Otto, Google Study, GoSmart 2012: Always in Touch, Studie der Smartphone-Nutzung 2012, 08 June 2010
Jackson Bond, Corporate Development BUSINESS NETWORKING IS MOBILE
27. Bridging Offline and Online
Key to XINGs Mobile Success:
Jackson Bond, Corporate Development BUSINESS NETWORKING IS MOBILE
28. Events at XING
Last Year
>150.000 events
@XING
business people meet
at a conference
They want to:
- do business
- exchange contact information
- stay connected
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29. Use Case
They pull out their mobile phones
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30. XING Mobile Handshake
… connects Business People on XING who
meet in the real world.
Online & Offline bridged!
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31. XING Mobile Handshake Innovation Sept. 2010
Try it!
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33. 11 Using XING on the go
Take your business network everywhere you go
XING Mobile is available for various smartphones.
Apps can be downloaded free of charge.
Key XING features wherever you are
• Native apps for Android, BlackBerry,
iPhone, Timescape, LG mini – plus a
mobile browser version for all
smartphones
• Network updates: Find out what's new
in your network at a glance and update
your status at any time
• Messages: Read and write XING
messages - wherever you are
• Contacts: Constant access to your XING
contacts. Add and confirm new contacts
• Search: Find contacts faster via the
integrated XING search function
• Visitors to your profile: See who visited
your profile at any time
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34. Mobile Visits on XING (via Browser & Apps)
350%
300%
250%
200%
150%
100%
50%
Designing for Mobile is a cornerstone of XING‘s Product
Strategy
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