http://jacksonlo.com/doing-seo-right-with-wordpress/ - Tips and tricks on how to make optimizing content for SEO on the WordPress platform easier. Although this presentation talks a lot about plugins, I've iterated that it won't be the driver to get you ranked higher in search engines. These plugins and tools are primarily there to assist you in your content optimization efforts.

1. Doing SEO Right
with WordPress
Jackson Lo
@jackson_lo, SEO Consultant
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2. What is Search Engine
Optimization (SEO)?
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3. SEO is the process of getting traffic from the
“free,” “organic,” “editorial” or “natural” listings
on search engines. All major search engines
such as Google, Yahoo and Bing have such
results, where web pages and other content
such as videos or local listings are shown
and ranked based on what the search engine
considers most relevant to users. Payment
isn’t involved, as it is with paid search ads.
http://searchengineland.com/guide/what-is-seo
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4. Journey of discovery begins…
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5. Anatomy of a SERP
Paid results
Organic results
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6. How Search Engines Work
1. Web crawlers / bots discover sites / pages
2. Index content
– Content structure
– Text, image, video, files
3. Assign relevancy
– Content quality / freshness
– Inbound links
– Social mentions
4. Monitor changes
5. Match queries with results
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7. Understanding SEO
Your website Other websites
(On Page) (Off Page)
•URL
•<title> •Links from
•<meta description> external websites
•<h1>, <h2>, <h3> •Domain authority
•Breadcrumbs (aka PageRank)
•Keyword targeting •Social media
•File names
•Internal linking
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8. What we’re trying to achieve
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9. WordPress
Plugins for SEO
WordPress SEO Plugin by Yoast
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10. #1 SEO WordPress Plugin
http://wordpress.org/extend/plugins/wordpress-seo/
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11. Why WordPress SEO?
• Ease of use
• More features
• Continuous support
• Covers all on page optimization elements
• Includes XML sitemap generator
• Removes category/ in URL << yes!
http://jacksonlo.com/all-in-one-seo-pack-wordpress-seo-plugin-review/
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12. On Page Optimization
WordPress SEO is as simple as filling in the blanks. The Snippet Preview is a very useful feature that
shows you how your Title Tag and Meta Description may display in the search results.
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13. Advanced Features
If a page ever moves
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14. XML Sitemaps Generator
Output of XML
sitemap files.
Fully configurable!
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15. Strip category/ out
• http://jacksonlo.com/category/search-engine-optimization/
• http://jacksonlo.com/search-engine-optimization/
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16. Redirects
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17. Why Redirection Plugin?
• Ease of use
• No need to modify .htaccess file
• Automatically 301 redirect when post URL changes
• Manually add 301 and 302 redirection
http://wordpress.org/extend/plugins/redirection/
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18. Redirection Plugin
• http://jacksonlo.com/open-mic-night/
• http://jacksonlo.com/open-mic-night-no-show/
• Note: Change URLs only when absolutely necessary!
– Longer to load the page.
– All social signals will NOT carry over to new destination URL.
– Too many redirects and result in Error 310.
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19. Be Careful with Too Many Redirects
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20. Relationship: Google+
and Your Website
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21. Authorship, Basics
http://yoast.com/wordpress-rel-author-rel-me/
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22. Tying it all together...
Google is beginning to
understand my authorship.
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23. Testing Google Author Photo
http://www.seomoz.org/blog/google-author-photos
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24. Related Posts Plugin
Links to other
articles!!
http://alphasis.info/developments/wordpress-plugins/related-posts-via-categories/
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25. WordPress
Plugin to Avoid
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26. SEO Smart Links
Not so smart after all…
http://seobraintrust.com/seo-smart-links-penalty/
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27. BUT…
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28. Plugins aren’t the
problem…
Your Content is.
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29. www.CardinalPath.com ©2012 Cardinal Path, Inc., All Rights Reserved. Proprietary and Confidential. 32

30. Quality Content
Gets Shared
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32. Connect with Us
Jackson Lo
SEO Consultant
twitter @jackson_lo
google+ gplus.to/jacksonlo
email jackson@jacksonlo.com
web jacksonlo.com
Connect with Cardinal Path
web CardinalPath.com
twitter @CardinalPath
facebook facebook.com/CardinalPath
google+ gplus.to/CardinalPath
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